Starbucks Statistics By Consumer Behavior/Preference, Customer Demographics, Brand Awareness and Brand Value

Introduction

Starbucks Statistics: Starbucks Corporation is an American multinational chain of roasteries and coffee houses based in Seattle, Washington. Founded in 1971, the brand has rapidly grown to become the world’s largest coffeehouse chain. Starbucks offers tea, baked goods, sandwiches, and more. Due to its uniqueness, Starbucks has become one of the leading coffee brands globally, with high customer retention and satisfaction rates. Let’s take a look at some recent Starbucks statistics to learn more about this coffee brand.

Editor’s Choice

• As of April 2024, Starbucks has 16,494 locations in the USA, spread across various states and territories and in 3,646 cities.
• Starbucks offers black aprons to coffee masters who graduate from the Starbucks Coffee Academy.
• 21% of customers return to stores within three days, while 10% return just within a day.
• The majority of the employees are aged comparatively belong to younger age. 60% of which are between 20 and 30 years old.
• In 2023, 50% of Americans voted Starbucks as their favorite coffee brand. In addition, according to the survey results by Statista, Dunkin’, Folgers, McCafe, and Green Mountain, they were voted as preferred brands following Starbucks.
• There is a town in the USA called Starbucks, in the home state of Washington. However, it is not related to the brand.
• For the ten years after 1st Starbucks Store was opened, the brand sold only beans and not beverages.
• The year 2023 reported 9,645 company-operated stores and 6,701 licensed Starbucks stores in the USA.
• Starbucks is the most loved brand among millennials / Gen Y, as 53.5% of them prefer this brand over others.
• During every visit, 92% of the consumers are more likely to purchase one or more signature beverages.

Starbucks Facts

• For the ten years after 1st Starbucks Store was opened, the brand sold only beans and not beverages.
• Starbucks finance is the first degree if you are working with them and are a student.
• The classic seasonal most preferred drink, Pumpkin Spice and Peppermint Mocha has turned 21 years old.
• The name Starbucks is based on Herman Melville’s classic novel Moby Dick.
• There is a town in the USA called Starbucks, in the home state of Washington. However, it is not related to the brand.
• Approximately 87,000 drink combinations are offered by Starbucks.
• A US Navy ship has an inbuilt Starbucks.

General Starbucks Statistics

• Starbucks Statistics show that 33% of the employees stay loyal to the company for only 1 to 2 years.
• The average salary of a barista is $12.47.
• According to a report by Brand Finance 2023, Starbucks recorded the highest sustainability perceptions value, contributing $3.1 billion.
• On average, Starbucks sells 600 cups of coffee daily.
• As of September 2023, 75% of the sales accounted for cold drinks.
• The original Pumpkin Spice Latte was made without pumpkin.
• Starbucks offers black aprons to coffee masters who graduate from the Starbucks Coffee Academy.
• Starbucks Statistics report that, as of April 2024, Starbucks is located at 16,494 locations in the USA, spread across various states and territories, and in 3,646 cities.
• Furthermore, as of 2023, there are more than 35,500 Starbucks Stores spread across the world.
• In 2023, Starbucks reported $29.46 billion in revenue worldwide.
• As of 2023, beverages generated $21.68 billion in revenue, while food products contributed $6.59 billion.
• The year 2023 reported 9,645 company-operated stores and 6,701 licensed Starbucks stores in the USA.
• Starbucks Statistics reported that the brand has the highest customer retention rate of 44%, compared to the industry average of 25%.
• In 2023, the active membership in Starbucks programs increased by 15% in the USA.

Starbucks Statistics by Consumer Behavior and Preference

• Starbucks is the most loved brand among millennials / Gen Y, as 53.5% of them prefer this brand over others. Similarly, Gen Z (53.5%), Gen X (47.6%), and Baby Boomers / silent generation (30.6% ) prefer the same.
• On average, a consumer visits Starbucks stores six times every month.
• 41% of the sales in the USA are generated through Starbucks loyalty members.
• During every visit, 92% of the consumers are more likely to purchase one or more signature beverages.
• 59% of millennial consumers prefer plant-based milk substitutes, such as almond and soy milk.
• Starbucks Statistics show that 50% of the consumers in the USA make payments using mobile devices.
• 65% of the customers trust that the company delivers them cruelty-free products.
• 21% of customers return to stores within three days, while 10% return just within a day.
• 74% of customers prefer to purchase food with their drink orders.
• Furthermore, 60% of customers order customized drinks.
• 15% of the consumers purchase Starbucks products from grocery stores.
• As of today, 43% of Starbucks customers have purchased a seasonal drink.
• 52% use gift cards for purchases.
• The most preferred time to visit Starbucks is during the afternoon (65%) and in the morning 51%.
• Every week, at least 34% of Starbucks customers purchase a food item or a bakery product.
• 58% of people are likely to visit the stores alone or with another person.

Starbucks Statistics by Customer Demographics

• Starbucks Statistics show that at least half of the consumers in the USA visit the store once a week.
• Starbucks has more female customers in the USA as compared to men, resulting in 62%.
• Most Starbucks customers belong to the 25 to 40 years age group in the USA.
• However, 37% of consumers belong to the 21 to 30 years of age group.
• Furthermore, 16% of the customers have $120,000 or more income per annum.
• 85% of the customers who visit Starbucks a month belong to urban and suburban areas.
• 47% of the customers are married.

Starbucks Statistics by Brand Awareness

(Reference: statista.com)

In the previous year, 90% of Americans knew Starbucks; however, it was popular with only 36% of them. 34% have tried Starbucks, while 29% are loyal to the brand. There was a 29% buzz about the brand in the USA.

Starbucks Statistics by Employee Demographics

By Employee Recognition

(Reference: zippia.com)

According to a report by Zippia, Starbucks has employee diversity in all departments. However, employees of white ethnicity represent 57.1% of the total workforce. Hispanic, Latino, black, and African Americans contribute  32.4%. 6.6% of employees have an Asian background.

By Age

(Reference: zippia.com)

The majority of the employees are aged comparatively belong to younger age. 60% of which are between 20 and 30 years old. There are 23% of employees aged between 18 and 20 years old, while 11% belong to the 30 to 40 years age group.

Leading Restaurant Chains by Brand Awareness in the USA in 2023

(Source: statista.com)

Starbucks Statistics 2023 shows that Starbucks is one of the top 10 leading brands in the USA by brand awareness, with 89% of brand recognition among Americans. McDonald’s and Burger King are the leading brands with similar purposes.

Leading Restaurant Brands Worldwide by Brand Value

(Reference: statista.com)

In 2023, Starbucks became the most valuable brand, with a global brand value of $53.43 billion. McDonald’s and KFC ranked second and third, with $36.86 billion and $17.66 billion in brand value, respectively.

Favorite Coffee Brands Among Americans

(Reference: statista.com)

In 2023, 50% of Americans voted Starbucks as their favorite coffee brand. In addition, according to the survey results by Statista, Dunkin’, Folgers, McCafe, and Green Mountain, they were voted as preferred brands following Starbucks.

Leading US-Based Brands Worldwide

(Reference: statista.com)

As of 2024, Apple is the leading US-based company worldwide by brand value, with a value of $516.58 million. Moreover, Starbucks ranked 9th as the most valuable brand in a similar category, resulting in $60.67 million globally.  Other companies included are Microsoft, Google, Amazon, Walmart, Facebook, Verizon, Instagram, and Tesla.

American Customer Satisfaction Index Scores for Leading QSRs in the USA by Brand

(Source: statista.com)

The average American customer satisfaction index score for these brands is 78. However, Chick-fil-A, Jimmy John’s, KFC, and Papa John’s are the leading brands with more than 80 ASCI scores.  Starbucks Statistics 2023 shows that, based on the ASCI score, Starbucks scored 78 and ranked 6th equally, along with other brands such as Pizza Hut, Five Guys, and Domino’s Pizza.

Leading Companies Based on the Number of Employees

The following are the largest companies in the world based on the number of employees in 2023.

(Source: statista.com)

Starbucks.com Website Traffic by Country

(Reference: semrush.com)

Over the last six months, the United States of America has generated the highest traffic for online orders through mobile devices. 90.73% of online traffic comes from the USA, followed by Canada at 3.25% and the Philippines at 0.63%. Furthermore, Starbucks Statistics by traffic share by device in 2024 show that, mobile devices contribute 75.57% of the traffic while desktop has only 24.43%.

Why Starbucks Keeps Customers Coming Back for More

Starbucks, with its iconic mermaid logo and ubiquitous presence, has become a global phenomenon. But what makes this coffee giant so successful in retaining a loyal customer base? It’s more than just a caffeine fix; Starbucks has brewed up a unique experience that transcends the beverage itself. Let’s delve deeper into the secret ingredients that keep customers returning for their daily dose of the Starbucks magic.

The Allure of the “Third Place”:

Starbucks goes beyond serving coffee. They’ve cultivated a unique atmosphere, often described as a “third place” – a welcoming haven between home and work. Comfortable armchairs, warm lighting, and the aroma of freshly brewed coffee create an inviting space that fosters a sense of community and relaxation. Free Wi-Fi allows customers to work, study, or simply socialize, making it a popular destination for students, professionals, and anyone seeking a break from the hustle and bustle of daily life.

This focus on experience is a key differentiator. Unlike a traditional coffee shop where grabbing a cup and leaving is the norm, Starbucks encourages customers to linger. The comfortable ambiance creates a sense of belonging, making it a place where people feel welcome to stay for a while, chat with a friend, or simply unwind with a good book.

Rewarding Loyalty: A Recipe for Repeat Customers

Starbucks Rewards is a masterclass in building customer loyalty. Every purchase earns stars that can be redeemed for free drinks, food items, and even exclusive merchandise. This incentivizes repeat visits, making customers feel valued and appreciated. The tiered system, with bonus stars and birthday rewards, adds an element of exclusivity and excitement. Imagine a customer on the verge of reaching their next reward tier – a free latte, perhaps. They’re more likely to visit Starbucks again to tip the scales in their favor, solidifying their loyalty to the brand.

Personalization: Your Coffee, Your Way

In a world of mass production, Starbucks prioritizes customization. With a seemingly endless variety of syrups, milk alternatives (dairy-free, oat milk, etc.), and brewing methods (cold brew, nitro, drip), customers can create their perfect cup. This caters to individual preferences and dietary restrictions, making everyone feel like they can have their coffee exactly how they like it. Lactose intolerant? No problem, choose from various dairy-free milk options. Prefer a stronger brew? Opt for a pour-over. This focus on personalization empowers customers and fosters a sense of ownership over their coffee experience.

Innovation on Tap: Keeping the Coffee Fresh

Starbucks doesn’t rest on its laurels; it constantly innovates to keep its offerings exciting. Seasonal drinks like the Pumpkin Spice Latte or the Peppermint Mocha create a sense of anticipation and encourage customers to visit during specific times of the year. Limited-edition roasts and unique flavor combinations cater to adventurous palates, while plant-based food items attract a growing health-conscious customer segment. This constant stream of new offerings keeps the menu fresh and exciting, preventing boredom and encouraging customers to try new things.

Sustainable Sips? Brewing a Better Future

Sustainability is a growing concern for consumers, and Starbucks is taking steps towards a more eco-friendly future. They offer reusable cups and use recycled materials in packaging – a move in the right direction. However, there’s still room for improvement. Single-use cups and the environmental impact of sourcing certain ingredients remain a concern for some customers. While Starbucks is actively working on addressing these issues, the journey towards full sustainability is an ongoing process.

A Brewing Forecast for Starbucks

As we look toward 2024, several trends are likely to shape Starbucks’ future:

• Digital Domination: We can expect an even greater emphasis on digital ordering and mobile payments. Starbucks is likely to invest heavily in its app, offering personalized recommendations, convenient order tracking, and exclusive deals to keep customers engaged online. Imagine seamlessly ordering your usual Caramel Macchiato on your way to work, skipping the wait line altogether.
• Plant-Based Powerhouse: The demand for plant-based alternatives is surging. To cater to this growing customer segment, look for Starbucks to expand its dairy-free milk options and introduce innovative plant-based food items. This could mean delicious vegan breakfast sandwiches or protein bars alongside your oat milk latte.
• Automation on the Rise: Technology will continue to play a bigger role. We might see more self-service kiosks and automated brewing systems to improve efficiency and potentially reduce wait times. While some might mourn the human interaction of a traditional barista, self-service kiosks can offer faster service during peak hours.
• Focus on Customization: Personalization will remain a key differentiator. We might see even more customization options, like flavor syrups tailored to specific dietary needs or the ability to adjust brewing strength through the app. Imagine being able to choose a “bold” or “extra strong” option for your espresso shot, creating a truly personalized coffee experience.
• Sustainability Efforts: Expect Starbucks to continue its efforts towards a more sustainable future. This could include introducing compostable cups, ethically sourced ingredients, and increased recycling programs. Customers are increasingly looking for brands that align with their values, and Starbucks’ commitment to sustainability will resonate with this growing segment.

The Future is a Blend: Brewing Success Together

Starbucks’ success is a result of a carefully crafted recipe. By focusing on customer experience, loyalty programs, personalization, and innovation, they’ve built a brand that resonates deeply. As they navigate the trends of 2024 and beyond, their ability to adapt and cater to evolving customer needs will be key to maintaining their position as the world’s favorite cup of joe.

Conclusion

The future for Starbucks seems bright. They are well-positioned to capitalize on the growing demand for plant-based options, digital convenience, and sustainable practices. However, the road ahead won’t be without challenges. Balancing automation with a human touch, addressing sustainability concerns, and keeping the menu innovative will all be crucial factors in their continued success. But one thing remains certain: as seen in these  Starbucks Statistics, Starbucks has a strong foundation built on customer loyalty and a commitment to creating a unique and inviting coffee experience.

Pramod Pawar

Pramod Pawar brings over a decade of SEO expertise to his role as the co-founder of 11Press and Prudour Market Research firm. A B.E. IT graduate from Shivaji University, Pramod has honed his skills in analyzing and writing about statistics pertinent to technology and science. His deep understanding of digital strategies enhances the impactful insights he provides through his work. Outside of his professional endeavors, Pramod enjoys playing cricket and delving into books across various genres, enriching his knowledge and staying inspired. His diverse experiences and interests fuel his innovative approach to statistical research and content creation.

More Posts By Pramod Pawar

Internet of Everything Statistics and Facts (2025)

AI PC Statistics By Revenue, Demographics (2025)

Powerball Statistics By Countries, Demographics, Device And Website

KFC Statistics By Revenue, Consumers and Facts

Panasonic Statistics By Segments, Market Capitalization, Country, Net Promoter Score/NPS and Demographics

Huawei Statistics By Revenue, Business Segment, Smartwatch, Tablet Market and Facts

Tesla Statistics By Revenue, Market, Region And Fact

Whirlpool Statistics By Operational Priorities, Product Revenue, Import and Export

Ford Statistics By Revenue, Market Share, Car Sales and Facts

Microsoft Statistics By Revenue, Product Line, Software Spending and Gaming Revenue