Thread App Statistics By Features, Engagement, Users, Revenue, Demographics, Regions and Key Events

Updated · Feb 20, 2025


TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- What Are Instagram Threads?
- Features of Thread Application
- General Statistics of Thread Application
- Threads Engagement Statistics
- Thread Applications Users Statistics
- Most Followed Accounts on Thread
- Thread Revenue Statistics
- Thread App Demographics Statistics
- Regional Thread App Statistics
- Thread Key Events
- Twitter vs. Threads Statistics
- Conclusion
Introduction
Thread App Statistics: The Threads app, developed by Meta, is the latest trend in the tech world. It has broken records and amazed even major tech companies. Threads give users a place to have meaningful conversations without the heavy focus on images found in other apps. Threads offers a unique place for people to come together and have exciting conversations about their interests and hobbies.
Whether you want to discuss the latest trends or explore important topics, Threads gives you a chance to connect with others who think like you and share your ideas. In an incredible achievement, Threads surpassed 100 million downloads in just seven days. Keep reading to learn about the Thread App Statistics and what this rapid growth means for users.
Editor’s Choice
- As of July 7, 2023, Threads saw an 18.04% increase in Android users.
- On July 6, there were about 41.79 million daily active users on Android, and by July 7, that number grew to 49.3 million.
- Most Threads users are male, making up 68%, while females make up only 32%.
- Threads set a record by gaining 2 million users just 2 hours after its launch.
- The largest group of users comes from Gen Z. Reports indicate it took less than an hour to reach 1 million users.
- Among male users, 28% are aged 23 to 25, and 11% of males and 5% of females are between 18 and 25.
- The biggest group of users on Threads is using iOS devices.
- On July 8, 2023, Threads saw over 50 million downloads in one day.
- About 22% of its users are from India, 16% from Brazil, and 14% from the United States.
- Around 25% of downloads were on iOS, while 75% were on Android.
- Users have made more than 95 million posts and received 190 million likes on the Thread application.
- The current user count is over 97 million, and it’s on track to reach 100 million faster than ChatGPT, TikTok, and Instagram.
- Thread App Statistics stated that Thread has more than 1 million active users on the Google Play Store alone.
- Threads has a 60% daily active user rate, which is much higher than the industry average.
- Thread application is currently ranked number one in the Apple App Store.
What Are Instagram Threads?
On Instagram Threads, people can share public content along with their thoughts and opinions using text, images, and GIFs. Unlike Twitter, Threads does not limit the number of characters for text posts.
Threads has attracted one-fifth of Twitter’s global weekly active users, making it a strong competitor in social media. Users can write updates of up to 500 characters, which can include links, photos, and videos that are up to 5 minutes long.
The App connects to Instagram, so users can log in with their existing Instagram accounts and customize their Threads profile separately. Additionally, Threads focuses on privacy, allowing users to control who can mention, reply to, or interact with their posts.
Features of Thread Application
Threads offers several useful features for its users:
- Text Limit: You can write posts with a maximum of 500 characters.
- Video Length: You can upload videos that are up to five minutes long.
- Quick Follow: Users can easily follow accounts they see in their feeds by tapping the plus icon next to the profile picture.
- Reply Controls: You can set who can respond to your posts. Options include Anyone, People you follow, or Only those mentioned.
- Mute Profiles: To mute a profile, just click the three-dot menu on their post.
- Hide Words: You can block specific words and phrases from showing up in your feed by going to the Privacy menu and selecting Hidden Words.
- Share to Instagram: You can share your Threads posts to your Instagram Story or feed by tapping the Share button.
- Feed Options: You can choose between two feed views by tapping the Threads logo at the top:
- The For You feed displays posts from accounts you follow and suggested profiles.
- The Following feed shows only posts from profiles you follow.
General Statistics of Thread Application
- Instagram Threads was first announced on July 5, 2023, and briefly launched online before its official release. It officially launched on July 6, 2023.
- Threads is available in 100 countries and supports 30 languages, but because of privacy concerns, it is not available in the European Union.
- The App can describe images made by users and AI as per Thread App Statistics.
- As a user, you can turn your Threads into a link to share on Instagram Stories or other platforms.
- Threads reached 2 million users just 2 hours after it started, and within 7 hours, it had 10 million users.
- After 24 hours, it had over 30 million registered users, and in just five days, it exceeded 100 million users.
- Thread App Statistics stated that this growth rate is much faster than ChatGPT, which got 1 million users in 5 days.
- In less than 24 hours, users shared over 95 million posts and received around 190 million likes.
- According to Meta’s official data, the App is currently ranked number one in the Apple App Store and has more than 100 million sign-ups.
(Source: enterpriseappstoday.com)
- Meta is working on making Threads compatible with ActivityPub, an open social networking protocol from the World Wide Web Consortium (W3C). To create Threads, you need an Instagram account.
- Right now, a thread’s character limit is 500 characters, nearly double Twitter’s 280-character limit.
- You can also include multiple images and videos (up to 5 minutes long) in your Threads.
- To delete your Threads, you must delete your Instagram account.
Threads Engagement Statistics
- In the first 24 hours after it launched, people shared 95 million Threads, which led to 190 million conversations.
- A 2023 survey in the United States showed that most Gen Z user
(Reference: searchlogistics.com)
- Thread App Statistics stated that many people said they wanted to try a new social media platform, and over 20% downloaded Threads because their friends and family were using it.
- Also, 1 in 5 users are searching for an alternative to X (formerly Twitter).
- Following is the breakdown of the poll findings:
Wanted to gain more social media followers |
14% |
Looking for an X alternative |
19.5% |
Like writing or reading Threads posts |
22.2% |
The content creators I follow are on Threads |
23.7% |
The App was easy to install |
25.4% |
My friends and family are on the Threads |
25.7% |
Wanted To Try A New Social Media Platform |
38.7% |
It Looked Fun |
40.1% |
Other reasons |
1.2% |
Thread Applications Users Statistics
- Recent data reveals that Threads has exceeded 200 million active users each month as of August 2024, with many users coming from India.
- Thread App Statistics stated that Neymar’s account has gained the highest number of followers on the platform.
- In the app store, Threads has outperformed other leading social media apps in downloads.
- In December 2023, it recorded 12 million downloads, ranking higher than YouTube and Instagram.
- Threads had 100 million monthly active users in October 2023, 130 million in February 2024, and 150 million in April 2024.
Date | Threads Monthly Users |
August 2024 | 200 million |
July 2024 | 175 million |
April 2024 | 150 million |
February 2023 | 130 million |
October 2023 | 100 million |
(Source: lifetimebies.com)
Total Users | Time Since Launch | Date |
200 million |
431 days 3 hours | September 9, 2024 |
190 million | 300 days 6 hours |
May 1, 2024 |
160 million |
239 days 8 hours | March 3, 2024 |
160 million | 180 days 6 hours |
January 1, 2024 |
141 million |
152 days 8 hours | December 4, 2023 |
137 million | 123 days 6 hours |
November 5, 2023 |
130 million |
62 days 3 hours | September 5, 2023 |
120 million | 21 days, 9 hours |
July 31, 2023 |
117 million |
18 days, 3 hours | July 24, 2023 |
114 million | 11 days 18 hours |
July 17, 2023 |
100 million |
Four days 6 hours | July 10, 2023 |
70 million | Two days, 10 hours |
July 8, 2023 |
30 million |
One day, 10 hours | July 7, 2023 |
10 million | 7 hours |
July 6, 2023 |
5 million |
4 hours | July 6, 2023 |
2 million | 2 hours |
July 6, 2023 |
1 million |
1 hour |
July 6, 2023 |
- Thread annual revenue has grown from 2024 to 2026 as per current statistics:
Year | Forecast revenue |
2026 |
11.3 Billion |
2025 |
8 Billion |
2024 |
4.5 Billion |
(Reference: enterpriseappstoday.com)
- Threads now has 120 million monthly active users, which is a big number.
- Business Insider reports that there are about 33 million daily active users, a record high for October 2023.
- In July 2023, there were only 25 million daily active users, as stated in Thread App Statistics.
- By February 2024, Threads had 1.6 million daily active users in the U.S. alone.
- Now, as of October 2024, there are 33 million daily active users worldwide, with 30 million of those coming from the U.S. each month.
Most Followed Accounts on Thread
- Neymar Jr. has the most followers on Threads, with 14.5 million. Selena Gomez follows closely with 13.6 million.
- Next is Kylie Jenner with 11.9 million, then Kim Kardashian with 10.5 million, and Jennifer Lopez with 8.6 million. These follower counts on the App are quite impressive!
(Reference: lifetimebies.com)
Rank | Account | Current Followers |
12 |
Katy Perry | 5.8 million |
11 | Chris Hemsworth |
6.6 million |
10 |
Miley Cirus | 6.8 million |
9 | Khloe Kardashian |
7 million |
8 |
Will Smith | 7.3 million |
7 | MrBeast |
7.7 million |
6 |
Shakira | 7.8 million |
5 | Jennifer Lopez |
8.6 million |
4 |
Kim Kardashian | 10.5 million |
3 | Kylie Jenner |
11.9 million |
2 |
Selena Gomez | 13.6 million |
1 | Neymar Jr |
14.5 million |
Thread Revenue Statistics
(Reference: demandsage.com)
Year | Forecasted Revenue |
2026* |
$11.3 billion |
2025* |
$8 billion |
2024 |
$4.5 billion |
2023 |
$0.8 billion |
- Thread App Statistics stated that Threads' earnings are likely to rise sharply from 2023 to 2026.
- By the end of 2026, it is expected to add $11.3 billion to Meta's annual revenue.
Thread App Demographics Statistics
(Reference: sensortower.com)
- The largest age group on Threads is 25-34, which makes up 36.39% of users. The next biggest group is 18-24, which makes up 19.29%.
- According to Thread App Statistics, most users are male, making up 68% of the total, while females represent 32%.
- Among male users, 28% are aged 23 to 25. For users aged 18-25, 11% are males and 5% are females.
- As stated in Thread App Statistics, users who are 45 years old and older account for 25.68% of all users.
- Threads is available in 100 countries and offers support in over 30 languages on both iOS and Android devices.
Regional Thread App Statistics
(Reference: famewall.io)
Country | No. of Download |
Vietnam |
0.9 million users |
Australia |
1.4 million users |
Canada |
2.6 million users |
Taiwan |
2.9 million users |
United Kingdom |
6.5 million users |
Japan |
7.3 million users |
Mexico |
12.3 million users |
United States |
26.1 million users |
Brazil |
36.4 million users |
India |
54.2 million users |
Other Countries |
11.4 million users |
Thread Key Events
Timeline of Threads Development:
- January 2023: Work on Threads begins.
- March 2023: Information about Threads is released.
- June 2023: The Verge shares details from an internal company meeting about Threads.
- July 3, 2023: Threads is listed on the Apple App Store and will launch on July 6.
- July 5, 2023: Threads are launched a day early and become available in over 100 countries. It quickly gains more than 10 million users worldwide.
- Early celebrity users include Shakira, Coldplay, and Gordon Ramsay. Meta's stock price rose to $294.37, and trading volume is over three times higher than on July 3.
- July 6, 2023: Threads becomes the fastest-downloaded App in history.
- The time needed to reach 100 million for various applications.
(Source: demandsage.com)
Platform | Time Required to Reach 100 Million Users | Industry |
Netflix |
216 months | Entertainment (SVOD) |
Spotify | 132 months |
Music Streaming |
|
60 months | Social media |
54 months |
Social media |
|
|
30 months | Social media |
YouTube | 18 months |
Social media |
TikTok |
Nine months | Social media |
ChatGPT | Two months |
Chatbot |
Instagram Threads |
Two days |
Social Media |
Twitter vs. Threads Statistics
(Source: demandsage.com)
- The above chart shows the Active users of Twitter and Threads in 2024.
Features | Threads | |
Account Verification | Instagram verification |
Twitter Blue subscription |
Account Deleting |
Can’t delete without deleting the Instagram account | It is possible to delete this account easily |
Cost | Free |
$8/month |
Compatibility of device |
Android and iOS and Web App | Web App, iOS and Android |
Messaging feature | Instagram messaging |
In application messaging |
Various media view |
Swipe view | Collage view |
Sharing limit | Ten media in each Thread |
Four media each tweet |
Post letters limit |
500 letters | 280 letters |
No. of users | 200 million |
586 million |
Conclusion
Since its launch in July 2023, Threads has grown significantly, reaching 200 million users by September 2024. However, daily active users have dropped to 33 million, with each user spending an average of just 3 minutes on the App each day. Threads is expected to generate $4.5 billion in revenue in 2024. While it gained users quickly, it still falls short of Twitter/X in terms of active users and engagement.
The future growth and popularity of Threads remain uncertain. We have shed enough light on Thread App Statistics through this article.
Sources
FAQ.
Threads has more than 200 million users. It hit 1 million users in just one hour after launching.
Threads has 175 million active users, making it a place where people feel comfortable sharing their thoughts and ideas. India is one of the most active countries on Threads globally.
Threads fill a gap that Instagram leaves by allowing users to share text-only updates of up to 500 characters. This is great for those who want to express their thoughts or ideas without needing pictures or videos, making Threads a popular platform for text-based conversations.
You can’t remove your Threads account without also removing your Instagram account. Managing content and the community can be quite demanding. There’s limited information on performance and user metrics. Additionally, the slow rollout of important features may be connected to a significant decline in user activity.

Tajammul Pangarkar is the co-founder of a PR firm and the Chief Technology Officer at Prudour Research Firm. With a Bachelor of Engineering in Information Technology from Shivaji University, Tajammul brings over ten years of expertise in digital marketing to his roles. He excels at gathering and analyzing data, producing detailed statistics on various trending topics that help shape industry perspectives. Tajammul's deep-seated experience in mobile technology and industry research often shines through in his insightful analyses. He is keen on decoding tech trends, examining mobile applications, and enhancing general tech awareness. His writings frequently appear in numerous industry-specific magazines and forums, where he shares his knowledge and insights. When he's not immersed in technology, Tajammul enjoys playing table tennis. This hobby provides him with a refreshing break and allows him to engage in something he loves outside of his professional life. Whether he's analyzing data or serving a fast ball, Tajammul demonstrates dedication and passion in every endeavor.