Triumph Statistics By Product Launch, Revenue, Sales, And Country
Updated · Mar 18, 2025
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- Triumph Statistics By Revenue
- Global Revenue Comparison of Triumph By Country
- Current Models of Triumph Statistics By Year
- Monthly Triumph Motorcycle Sales Statistics
- Types of Vehicles Triumph Manufactures
- Financial Analyses of Triumph Group, Inc.
- Triumph Website Traffic Statistics By Country
- Product Launch Statistics By Triumph, 2024
- Sustainable Initiatives Statistics of Triumph Motorcycles
- Conclusion
Introduction
Triumph Statistics: Triumph Motorcycles Ltd. is a renowned British motorcycle manufacturer known for its high-quality, innovative, and stylish motorcycles. Bettmann was founded in Coventry, England, and initially produced bicycles. The company ventured into motorcycle production in 1902.
Throughout the 20th century, Triumph became one of the most iconic motorcycle brands. It is known for models such as the Bonneville, which debuted in 1959 and became synonymous with classic British motorcycles.
This article will guide you accordingly, as it includes current trends and analyses from different perspectives on the global market.
Editor’s Choice
- Triumph Statistics 2024, the estimated revenue accounted by the global Triumph sector will be around USD 0.69 billion.
- The Triumph market is anticipated to exhibit an annual growth rate (CAGR) of 4.75% from 2024 to 2029, leading to a projected market volume of USD 0.87 billion by 2029.
- The company will be selling around 70,000 motorcycles worldwide in 2024, marking a 5% increase from the previous year.
- Triumph’s total unit sales will reach 62,440 motorcycles by the end of 2029.
- The United Kingdom will generate Triumph’s highest revenue, amounting to approximately USD 125 million.
- In Europe, Triumph holds a market share of about 10% in the premium motorcycle segment.
- The volume-weighted average price of Triumph in 2024 will be around USD 13,770.
- Meanwhile, the company is projected to hold a 6.5% market share in the global motorcycle industry.
- As of 2024, Triumph is going to invest around 200 million US dollars in developing electric motorcycles, aiming to launch their first electric model.
- The Tiger 900, an adventure bike, has seen a 15% increase in sales, particularly in the North American and European markets.
- Triumph Statistics further elaborates that, to date, the company has invested USD 50 million in research and development, focusing on electric motorcycles and sustainable technologies, in 2024.
- Triumph has a strong presence in over 60 countries, with more than 700 dealerships worldwide.
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Triumph Statistics By Revenue
(Reference: statista.com)
- The total revenue generated by Triumph motorcycle sales in 2023 was USD 0.67 billion, which increased from USD 0.65 billion in 2022.
- As of 2024, the estimated revenue accounted by the global Trimpuph sector will be around USD 0.69 billion.
- However, revenue (in billion USD) expected to be in the next years are 2025 (0.72), 2026 (0.74), 2027 (0.79), 2028 (0.81), and 2029 (0.87).
By Unit Sales
(Reference: statista.com)
- As per Triumph Statistics, It is expected that by the end of 2024, the total number of Triumph (Motorcycles) sold out will be around 49.99K units, an increase from last year, resulting in 48.78K units.
- Furthermore, the Statista reports have predicted that Triumph sales (in thousand units) in the coming years, represented as 2025 (52.40), 2026 (53.26), 2027 (56.53), 2028 (58.01), and 2028 (62.44).
By Average Price
(Reference: statista.com)
- The average price of each Triumph Motorcycle in FY 2023 was around USD 13.75K, up from USD 13.70K in 2022.
- Moreover, the estimated average price of Motorcycles in the coming years are 2024 (USD 13.77K), 2025 (USD 13.80K), 2026 (USD 13.83K), 2027 (USD 13.89K), 2028 (USD 13.91K), and 2029 (USD 13.95K)
Global Revenue Comparison of Triumph By Country
- TriumphStatistics 2024: The United Kingdom will generate Triumph’s highest revenue, amounting to approximately USD 125 million.
- The market’s annual growth rate will reach 1.89% from 2024 to 2029, significantly contributing to the company’s overall market volume, which is projected to reach USD 137.30 million by 2029.
- Furthermore, the estimated revenue generated by the other top four countries in 2024 is followed by France (US$119.20 million), Germany (US$118.10 million), Italy (US$79.85 million), and Brazil (US$70.47 million).
By Region
Americas:
- Triumph Statistics further state that the American Triumph Motorcycles market will reach 76.56 million US dollars in the current year.
- In addition, the annual growth rate will reach a CAGR of 2.90% from 2024 to 2029, reaching US$88.33 billion by the forecast period.
- By 2029, Triumph Statistics estimates that the unit sales of Triumph will reach 6.83K motorcycles.
- As of 2024, the volume-weighted average price in America will reach US$12.82k.
Asia:
- Revenue in the Asian region will amount to 36.13 million US dollars by the end of 2024.
- Furthermore, Triumph Statistics by 2029 show that the overall unit sales of Triumph motorcycles will reach 2.92k.
- As of today, the volume-weighted average price resulted in US$13.21k.
- The market volume will reach US$39.12 million by 2029, with an annual growth rate of 1.60%between 2024 and 2029.
Africa:
- Triumph Statistics further states that the African Triumph Motorcycle market is estimated to amount to US$5.27 million in revenue by 2024.
- The total unit sales will turn out to be approximately 0.40k motorcycles in 2029.
- In addition, the volume-weighted average price will amount to US$13.47k in 2024.
- The revenue will grow at a CAGR of 0.60% (2024 to 2028), reaching a market volume of US$5.43 million in the forecasted time.
Europe:
- Triumph’s revenue in the European market is estimated to reach US$0.53 billion in 2024.
- However, the annual growth rate is estimated to be 5.42% CAGR, and the total market volume will reach around US$0.69 billion by 2029.
- By 2029, the total unit sales will reach 49.26k Triumph motorcycles.
- The volume-weighted average price of Triumph will amount to US$13.86k.
Current Models of Triumph Statistics By Year
| Model Name | Production Year |
|
Triumph Motorcycle Limited |
|
|
Speed Triple 1200 |
2021 |
| Triumph Trident 660 |
2020 |
|
Rocket 3 |
2020 |
| Tiger 900 |
2020 |
|
Daytona 765 |
2020 |
| Triumph Speed Twin 1200 |
2019 |
|
Street Triple 765 |
2017 |
| Bonneville Bobber |
2017 |
|
Bonneville T120 |
2016 |
| Trophy SE |
2013 |
|
Tiger 800 |
2011 |
| Sprint GT |
2010 |
|
Triumph Thunderbird |
2009 |
| Tiger 1050 |
2007 |
|
Tiger 955i |
2001–2006 |
| Street Triple 675 |
2008-2016 |
|
Daytona 675 |
2006-2016 |
| Tiger 900i |
1999–2001 |
|
Bonneville 790 |
2001-2007 |
| Rocket III Tourer |
2007 |
|
Rocket III Touring |
2008-2017 |
| Bonneville T100 |
2002 |
|
Speedmaster |
2003–2004 |
| Speedmaster 900 |
2005 |
|
Daytona 650 |
2005–2006 |
| Daytona 600 |
2002–2004 |
|
Rocket III Classic |
2006-2007 |
| Rocket III |
2004-2009 |
|
Speed Triple 955i |
1999–2005 |
| Tiger 900 |
1993–1998 |
|
Speed Triple 900 |
1994–1997 |
| Legend TT |
1998–2000 |
|
Speed Triple T509 |
1997–1999 |
| Speed Four |
2002-2005 |
|
Speed Triple 1050 |
2005-2020 |
| Rocket III Roadster |
2010-2018 |
|
Triumph Bonneville America |
2002 |
| TT 600 |
2000–2002 |
|
Speedmaster |
2003–2004 |
| Adventurer |
1996–2001 |
|
Daytona T595 |
1997–1999 |
| Sprint RS |
1999–2004 |
|
Daytona 955i |
1999–2006 |
| Thruxton 900 |
2004 |
|
Scrambler 900 |
2006 |
| Thunderbird Sport 900 |
1997–2000, 2003–2004 |
|
Daytona 1200 |
1992–1999 |
| Adventurer 900 |
1996–2000 |
|
Thunderbird 900 |
1995–2004 |
| Daytona Super 3 |
1994–1996 |
|
Daytona 900 |
1992–1997 |
| Trophy 1200 |
1990–2004 |
|
Daytona 750 |
1990–1992 |
| Trophy 900 |
1990–2002 |
|
Daytona 1000 |
1990–1992 |
| Post-war | |
|
T140J Bonneville Silver Jubilee |
1977 |
| T140LE Royal Wedding Bonneville |
1981 |
|
Tigress Scooter |
1959–1965 |
| Tina Scooter (later T 10) |
1962–1970 |
|
T140 Bonneville |
1973- 1983 |
|
Thruxton Bonneville |
Built-in May 1965 |
| Tiger Cub |
1954–1968 |
|
Terrier |
1953-1956 |
| TR6P Saint |
1967-1973 |
|
TR6 Trophy |
1956–1968 |
| T100C Trophy |
1966-1972 |
|
TR25W Trophy 250 |
1968-1970 |
| TR5T Adventurer/Trophy Trail |
1972–1974 |
|
T100R Daytona |
1966–1974 |
| T100 |
1959 |
|
T90 |
1963–1969 |
| TR5 Trophy |
1949–1958 |
|
Triumph Grand Prix 500 cc OHV |
1947–1949 |
| Triumph TRW500 |
1950–1964 |
|
3TA or Triumph Twenty One |
1957–1966 |
| 5TA or Triumph Speed Twin |
1957–1966 |
| Pre-war | |
|
Tiger 100 |
1938-40,
1946–59 |
| 5T Speed Twin |
1937-40, 1946–58 |
|
Tiger 80 |
1937-1940 |
| Tiger 70 |
1937-1940 |
|
6/1 |
1933-1935 |
| XO |
1933 |
|
2/1 & 2/L1 (Light Weight) |
1934-1936 |
| Model WO |
1931-33 |
|
Model X |
1930–1934 |
| Model N |
1928 |
|
Model R |
1921-1926 |
| Model P |
1925–1926 |
|
Model R |
1921-1926 |
| Model SD |
1920-1926 |
|
Model TT |
1909-1914 |
| Model H |
1915-1926 |
|
Model TT |
1909-1914 |
| Model C |
1913-1914 |
|
Model Roadster |
1910-1913 |
| First model |
1902-1904 |
|
Second Model |
1905 |
| Model |
1908-1909 |
(Source: wikipedia.org)
Monthly Triumph Motorcycle Sales Statistics
(Reference: statista.com)
- Triumph Statistics also show that in the United Kingdom, the demand for Triumph motorcycles reached its lowest point in February 2021, with 139 units sold, and its highest point in March 2023, with monthly sales hitting 1,705 units.
Furthermore, Triumph’s monthly motorcycle sales from 2020 to 2023 are detailed in the table below:
|
Year (in units) |
Jan | Feb | Mar | April | May | June | July | Aug | Sep | Oct | Nov |
Dec |
|
2020 |
– | – | – | – | – | – | – | – | 997 | 476 | 362 | 274 |
| 2021 | 190 | 139 | 1,175 | 823 | 1,133 | 1,278 | 968 | 558 | 1,141 | 506 | 457 |
274 |
|
2022 |
305 | 256 | 1,353 | 804 | 1,014 | 1,514 | 713 | 491 | 1,073 | 493 | 394 | 311 |
| 2023 | 341 | 209 | 1,705 | 837 | 1,001 | 1,457 | 611 | 473 | 1.131 | – | – |
– |
Types of Vehicles Triumph Manufactures
Modern Classics:
- Bonneville Series: This series includes models like the Bonneville T100, T120, and the Bonneville Bobber.
- Street Twin: A versatile and stylish bike that appeals to both new and experienced riders.
- Thruxton: Known for its café racer style, the Thruxton R and Thruxton RS are high-performance versions of the classic design.
Adventure and Touring:
- Tiger Series: This includes the Tiger 900 and Tiger 1200, designed for long-distance touring and off-road adventures.
- Tiger Sport: A more road-focused touring bike that offers comfort and performance for long rides on paved roads.
Roadsters and Supersports:
- Street Triple: Available in various trims, such as the R and RS, this model is known for its agility and sporty performance.
- Speed Triple: A higher-powered roadster that combines naked bike aesthetics with superbike performance.
- Daytona Moto2 765: A track-focused bike developed in collaboration with the Moto2 racing series.
Cruisers:
- Rocket 3: Known for its massive 2,500cc engine, the Rocket 3 is one of the most powerful motorcycles in the production.
- Speedmaster: A classic cruiser with a laid-back riding position and smooth performance.
Electric Bikes:
- TE-1 Prototype: The TE-1 prototype is part of their electric vehicle project, which aims to provide eco-friendly options without sacrificing performance.
Financial Analyses of Triumph Group, Inc.
|
(USD in thousands) |
3/31/2024 |
| Total Revenue |
1,192,043 |
|
Operating Revenue |
1,192,043 |
| Gross Profit |
322,842 |
|
Operating Expense |
209,872 |
| Operating Income |
112,970 |
|
Net Non-Operating Interest Income Expense |
-123,021 |
| Other Income Expense |
-17,293 |
|
Net Income Common Stockholders |
512,384 |
| Total Expenses |
1,079,073 |
|
Normalized Income |
-22,668 |
| Net Interest Income |
-123,021 |
|
EBIT |
95,677 |
| EBITDA |
128,927 |
|
Normalised EBITDA |
148,592 |
| Tax Effect of Unusual Items |
-7,866 |
(Source: finance.yahoo.com)
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Triumph Website Traffic Statistics By Country
(Source: similarweb.com)
- Triumph Statistics 2024: The United States of America had 80.57% of the website’s total traffic, which has decreased by 11.89%.
- During the same duration, other countries recorded the following contribution in total traffic: India = 2.61% (+5.08%), Malaysia = 1.23% (+100.3%), Belgium = 0.71% (-3.33%), and Vietnam = 0.69% (-25.22%).
- Other countries collectively made up around 14.19% of visitor share on triumphmotorcycles.com.
By Demographics
(Reference: similarweb.com)
- In May 2024, male and female users of triumphmotorcycles.com were 79.52% and 20.48%, respectively.
- The Triumph Statistics by age group state that the highest number of website users observed is between 25 and 34 years old, which is 28%.
- 75% of Triumph Motorcycle’s website users are aged 35 to 44 years.
- In contrast, 16.94% and 16.64% belong to individuals aged 45 to 54 and 55 to 64, respectively.
- Around 12.08% of users are aged from 18 to 24 years.
- Nearly 8.6% of user shares of triumphmotorcycles.com contributed from the age group above 65 years.
By Traffic Source
(Reference: similarweb.com)
- Triumph Statistics 2024 also shows that organic search generated the highest traffic rate to triumphmotorcycles.com, 61.23%.
- Almost 23.95% of the share is made up of direct traffic searches, while 12.63% is from referrals.
- Meanwhile, the website’s other traffic sources are referrals (0.95%), social (0.94%), and display (0.3%).
By Social Media Referral Statistics
(Reference: similarweb.com)
- Triumph Statistics reported that Facebook had the highest social media referral rate, with a 44.89% share compared to other social network traffic.
- YouTube and Reddit each contributed a share of 43.98% and 11.14% on triumphmotorcycles.com.
Product Launch Statistics By Triumph, 2024
|
Products |
Launch Date | Price (USD) | Detail |
| Triumph Daytona 660 | January 9 | 9,195 |
Re-entering the middleweight sportbike market, the Daytona 660 features a 660cc inline three-cylinder engine with 94 horsepower, advanced electronic systems, and multiple riding modes (Roadracing World) (BikeWale) |
|
Triumph Tiger 900 Rally Aragón Edition |
February 15 | 16,995 | This special edition model offers unique styling and enhanced protection. The 888cc Inline-Triple engine delivers 93.9 horsepower, and it includes long-travel Showa suspension units (Motorcycle.com) |
| Triumph Tiger 900 GT Aragón Edition | February 15 | 16,495 |
Similar to the Rally edition, this model features distinctive styling and a powerful 888cc Inline-Triple engine. It has electronically adjustable rear suspension and premium components (Motorcycle.com) |
|
Triumph Speed 400 |
March | 4,995 | An affordable entry-level model featuring a 400cc engine and multiple color options, aiming to attract new riders (TopSpeed) |
| Triumph Bonneville T120 Stealth Edition | April | 12,000 |
A limited edition model with unique paint and styling, part of Triumph’s classic range with modern updates (Total Motorcycle) |
|
Triumph Thruxton Final Edition |
May | 13,500 |
The last edition of the Thruxton series features enhanced performance parts and exclusive design elements (Total Motorcycle) |
Sustainable Initiatives Statistics of Triumph Motorcycles
- Triumph is working on integrating E40 fuel (40% non-fossil) into Moto2 competition by 2024.
- Meanwhile, Triumph plans to introduce E100 fuel (100% non-fossil) for its Moto2 engines by 2027.
- Triumph Statistics shows that Triumph has set a goal to reduce its carbon emissions by 20% by 2025. This is part of its commitment to sustainability and reducing its overall environmental footprint (webBikeWorld).
- Triumph also focuses on sustainable manufacturing practices, including reducing waste and improving energy efficiency across its production facilities. These efforts are part of a broader initiative to make their operations more environmentally friendly (car and bike).
Conclusion
In conclusion, Triumph Motorcycles stands as a testament to enduring quality, innovation, and adaptation in the motorcycle industry. The company’s commitment to blending classic aesthetics with modern technology, along with its proactive approach to sustainability, ensures that Triumph remains a leading and influential brand in the global market.
Joseph D'Souza started Coolest Gadgets in 2005 to share his love for tech gadgets. It has since become a popular tech blog, famous for detailed gadget's reviews and companies statistics. Joseph is committed to providing clear, well-researched content, making tech easy to understand for everyone. Coolest Gadgets is a trusted source for tech news, loved by both tech fans and beginners.
