Moto Guzzi Statistics By Revenue, Sales, Patent, Country And Fact

Introduction

Moto Guzzi Statistics: Moto Guzzi, a legendary Italian motorcycle manufacturer, was founded on March 15, 1921, by Carlo Guzzi and Giorgio Parodi in Genoa, Italy. The company is headquartered in Mandello del Lario, near the shores of Lake Como, and has maintained its production facility there since its inception. Known for its distinctive air-cooled 90° V-twin engines, the Moto Guzzi has become an icon in the motorcycle industry for its innovation, design, and racing heritage.

Let’s dive into some interesting facts and current analyses of the global market.

Editors’s Choice

• Moto Guzzi Statistics show that by the end of 2024, revenue will be approximately USD 93.95 million.
• The global market’s projected growth rate of USD 100.50 million by the end of 2029 will result in a market volume of USD 100.50 million.
• The total number of Moto Guzzi (Motorcycles) sold out will be around 6.33 thousand units by 2024, an increase from last year’s 6.07k units.
• Meanwhile, the Moto-Guzzi company’s volume-weighted average price will be around USD 14.83k by this year-end.
• Italy is projected to generate Moto Guzzi’s highest revenue, amounting to approximately USD 70.63 million.
• Furthermore, the company employs nearly 300 people and produces over 10,000 bikes per year.
• The brand has a loyal following, with over 25,000 Moto Guzzi members worldwide and more than 70 dedicated websites.
• Moto Guzzi, as part of the Piaggio Group, has committed to achieving net-zero emissions by 2040.
• The Guzzisti community, comprising over 50,000 members globally, exemplifies the brand’s strong cultural impact and dedicated fan base.

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Facts About Moto Guzzi

• Moto Guzzi was established on March 15, 1921, in Genoa, Italy, by Carlo Guzzi and Giorgio Parodi​​​ (RunMotoEU).
• The first motorcycle produced by Moto Guzzi was the ‘Normale’ in 1921, featuring an 8.5 hp engine with a top speed of 52 mph.
• By 1934, Moto Guzzi had become Italy’s largest motorcycle manufacturer.
• In 1950, the company introduced the world’s first motorcycle-specific wind tunnel, designed to test the aerodynamics of its bikes​​​ (Bikesales).
• Moto Guzzi Statistics also show that the first high-wheel scooter, produced in 1950, sold over 70,000 units in its 15 years of production.​
• Additionally, it was a successful racing brand until 1957, accumulating 3,329 race wins, 14 world titles, and 11 Tourist Trophy victories.
• The Moto Guzzi Otto Cilindri, a 499cc V8-engine motorcycle, held the top speed record of 171 mph for over twenty years but never won a Grand Prix.
• Moto Guzzi became part of the Piaggio Group in 2004, joining brands like Aprilia and Vespa.
• The Moto Guzzi V7, powered by a 90-degree transverse 700cc V-twin engine, has been a staple model used by various police forces.
• The Giornate Mondiali Guzzi (GMG), or ‘World Guzzi Days,’ is a major event that attracts Guzzisti from over twenty countries.
• The Moto Guzzi V85 TT, introduced in recent years, combines classic design with modern technology and has become a popular adventure bike.​

Moto Guzzi Statistics By Revenue

(Reference: statista.com)

• Moto Guzzi Motorcycles’ total revenue in 2023 was USD 89.94 million, an increase from USD 88.52 million in 2022.
• Moto Guzzi Statistics also show that by the end of 2024, revenue will be approximately USD 93.95 million.
• However, the revenue (in millions of USD) expected to be in the next years is supposed to be 2025 (96.17), 2026 (95.44), 2027 (97.42), 2028 (97.42), and 2029 (100.50).

By Average Price

(Reference: statista.com)

• The average price of each Moto Guzzi Motorcycle in FY 2023 was around USD 14.82K, up from USD 14.79K in 2022.
• Moreover, the estimated average price of Motorcycles in the coming years is 2024 (USD 14.83K), 2025 (USD 14.94K), 2026 (USD 14.92K), 2027 (USD 14.94K), 2028 (USD 14.94K), and 2029 (USD 15.01K)

By Unit Sales

(Reference: statista.com)

The above three graphs and data are taken from the same link.

• Moto Guzzi Statistics also reports that the expected total number of Moto Guzzi (Motorcycles) sold out will be around 6.33 thousand units by 2024, an increase from last year’s 6.07k units.
• Furthermore, the Statista reports have predicted that Moto Guzzi sales (in thousand units) in the coming years, represented as 2025 (6.44), 2026 (6.40), 2027 (6.52), 2028 (6.52), and 2028 (6.70).

Global Revenue Comparison of MotoGuzzi By Country

• Moto Guzzi Statistics 2024: Italy is projected to generate Moto Guzzi’s highest revenue, amounting to approximately USD 70.63 million.
• The market’s annual growth rate will reach +0.64% of CAGR from 2024 to 2029, and the estimated contribution to the company’s overall market volume will reach around USD 72.93 million by 2029.
• However, the total number of sold-out motorcycles in the nation will be around 4.75K by 2024.
• Furthermore, the estimated revenue and annual sales unit of Moto Guzzi Motorcycles in the other top two countries in 2024 are France (US$18.80m and 1.29k) and Switzerland (US$4.52m and 294.00).

By Region

Europe:

• The European Moto Guzzi market is estimated to reach around US$93.95 million in 2024.
• However, the annual growth rate is estimated to be 1.36%, reaching USD 100.50 million by 2029.
• In 2029, the total unit sales are expected to reach 6.70k motorcycles.
• As of 2024, the volume-weighted average price of Moto Guzzi will amount to US$14.83k.

The Annual Moto Guzzi Sales By Region For Q1 2024

 Annual Moto Guzzi Sales By Model – Q1 2024

Current and Recent Models of Moto Guzzi By Year

Historic Models of Moto Guzzi By Production Years

(Statista: wikipedia.org)

Moto Guzzi Patent Statistics

• In 2024, Moto Guzzi, part of the Piaggio Group, actively pursued patent registrations across various countries to protect its innovations in motorcycle technology and design.

Country-wise analyses are detailed below:

(WIPO)​​ (BikeWale).

Moto Guzzi Website Traffic Statistics By Country

(Source: similarweb.com)

• Moto Guzzi Statistics 2024: Italy had 25.16% of the website’s total traffic, which is down by 4.36%.
• During the same duration, other countries recorded the following contribution in total traffic: France: 15.96% (+8.3%), Spain: 10.39% (-25.69%), Japan: 10.01% (+16.79%), and the United States: 9.09% (-27.82%).
• Other countries collectively made up around 29.39% of visitor share on motoguzzi.com.

By Demographics

(Reference: similarweb.com)

• In May 2024, male and female users of motoguzzi.com were 75.49% and 24.51%, respectively.
• The Moto Guzzi Statistics by age group state that the highest number of website users observed is between 55 and 64 years old, which is 21.16%.
• 24% of Moto Guzzi’s website users are aged 45 to 54 years.
• In contrast, 17.47% and 17.42% belong to individuals aged 35 to 44 and 25 to 34, respectively.
• Around 11.3% of users are aged from 18 to 24 years.
• Lastly,6.49% of user shares of motoguzzi.com were contributed by the age group above 65 years.

By Traffic Source

(Reference: similarweb.com)

• Moto Guzzi Statistics 2024 also shows that organic search generated the highest traffic rate to motoguzzi.com, 52.41%.
• Almost 25.19% of the share is made up of direct traffic searches, while 9.65% is from paid searches.
• Meanwhile, the website’s other traffic sources are referrals (3.01%), social (2.68%), mail (0.64%), and display (6.43%).

By Social Media Referral Statistics

• Moto Guzzi Statistics reported that YouTube had the highest social media referral rate, with a 71.53% share compared to other social network traffic.
• Facebook contributed 28.47% of the share on motoguzzi.com.

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Moto Guzzi Statistics By New Product Launches

Conclusion

Moto Guzzi’s ability to innovate while preserving its rich heritage makes it a unique and respected player in the motorcycle industry. As it continues to evolve with a focus on sustainability and cutting-edge technology, the brand’s future looks promising, maintaining its legacy of excellence and passion for motorcycling.

Pramod Pawar

Pramod Pawar brings over a decade of SEO expertise to his role as the co-founder of 11Press and Prudour Market Research firm. A B.E. IT graduate from Shivaji University, Pramod has honed his skills in analyzing and writing about statistics pertinent to technology and science. His deep understanding of digital strategies enhances the impactful insights he provides through his work. Outside of his professional endeavors, Pramod enjoys playing cricket and delving into books across various genres, enriching his knowledge and staying inspired. His diverse experiences and interests fuel his innovative approach to statistical research and content creation.

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