Ducati Statistics By Revenue, Market, Sales And Facts
Updated · Feb 10, 2025
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- Ducati Facts
- Ducati Motorcycles Market By Region
- Total Unit Sales
- Revenue Change
- Estimated Revenue of Ducati in Top Countries
- Ducati’s Vehicle Deliveries By Region And Country
- Ducati – Worldwide Production Volume By Model
- Business Segments
- Market Operations
- Engine Technology
- Financial Performance
- Recently Launched Products
- Future Product Developments and Launches
- Carbon Emissions Reduction Plans
- Conclusion
Introduction
Ducati Statistics: Ducati, the iconic Italian motorcycle manufacturer, is more than just a brand; it’s a passion. Founded in 1926 by the Cavalieri Ducati brothers in Bologna, Italy, Ducati has carved a unique niche in the world of motorcycling, renowned for its blend of exquisite design, high performance, and racing pedigree. Their signature trellis frame, a lightweight and rigid structure, acts as a canvas for the powerful L-twin engines that pulsate with a distinctive roar.
From the early bevel-drive Monsters to the modern, aerodynamic Panigale V4s, Ducati motorcycles are a feast for the eyes, a promise of exhilarating speed, and a testament to Italian engineering prowess. Let’s check out the recent Ducati Statistics.
Editor’s Choice
- Ducati Statistics 2024 shows that revenue in the worldwide market is projected to reach $0.50 billion in the mentioned year.
- Ducati has written its name in history for having the most successful teams in the racing industry.
- Overall, over the years, Ducati’s unit sales have been performing well at a stagnant level. Only during the COVID period did it see a minor decline in sales.
- They command approximately 11% of the market in Europe. In North America, their market share is around 9%, while in Asia, particularly in markets like Japan and India, they have about 5%.
- About the competition between regions around the world, most of the revenue, amounting to USD 169.10 million, is anticipated to be generated in Italy in the current year.
- Ducati’s production performance by model declined significantly in 2023 compared to 2022. However, segment-wise comparisons show that Dual/Hyper (Hypermotard, Desert X, and Multistrada) are produced on a larger scale around the world.
- In the previous financial year, most of the deliveries of Ducati motor vehicles were made to the European region, which contributed 57% of the delivery market. The United States, China, and Hong Kong share 14% and 5% of the total, respectively.
- Italy was Ducati’s largest market in 2023, generating 138.3 million euros of revenue. Germany and France ranked similarly, with revenue of 102.02 and 73.91 million euros, respectively.
- Revenue in the Asian market is estimated to decline to -0.66%, reaching a market volume of USD 16.83 million by the forecast period.
- Projections for 2024 indicate revenues reaching around 1.3 billion US dollars, maintaining their growth trajectory with an expected increase of about 7%.
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Ducati Facts
- In terms of motorcycle sales, ducati holds a 3% market share in Italy in 2023.
- In 1926, Ducati was incorporated as a family business.
- The Ducati 60 was the company’s first-ever motorcycle.
- In Italy, Ducati has a museum dedicated to its motorcycles.
- Ducati has written its name in history for having the most successful teams in the racing industry.
- Ducati offers a range of riding courses through its Riding Experience program.
- It requires only 88 minutes for Ducati to build their iconic monster motorcycles.
Ducati Motorcycles Market By Region
Worldwide
- Ducati Statistics 2024 shows that revenue in the worldwide market is projected to reach $0.50 billion in the mentioned year.
- In addition, between 2024 and 209, the annual growth rate is projected to be 1.55%, reaching US$0.54 billion by the forecast period.
- By 2029, the total unit sales are projected to amount to 31.27k.
- About the competition between regions around the world, most of the revenue, amounting to US$169.10 million, is anticipated to be generated in Italy in the current year.
- The volume-weighted average price is estimated to reach 17.00k US dollars.
Total Unit Sales
(Reference: statista.com)
Overall, over the years, Ducati’s unit sales have been performing well at a stagnant level. Only during the COVID period did it see a minor decline in sales. But immediately after the year, the brand performed so well that it has topped ever since. Therefore, Ducati Statistics estimates that by 2029, it will reach 31.27 thousand units of sale worldwide.
Revenue Change
(Reference: statista.com)
Ducati’s revenue has increased since 2021 and is currently expected to reach US$0.50 billion. The Ducati market performance analysis shows that, by 2029, it will see growth in revenue by the forecast period.
Asia
- The Asian Ducati Motorcycle market is projected to reach 17.40 million US dollars in 2024.
- By 2029, it is predicted that the total unit sales will amount to US$16.83 million.
- In addition, the volume-weighted average price is estimated to be US$18.09k.
- However, the revenue in the Asian market is estimated to decline to -0.66%, thus reaching the market volume of US$16.83 million by the forecast period.
Americas
- According to Ducati Statistics 2024, the American market is expected to generate a revenue of US$8.51 million in the current year.
- By 2029, the unit sales are expected to reach 482.00 motorcycles.
- In 2024, the volume-weighted average price in the same market is projected to amount to US$18.31k.
- The projected annual growth rate in the market between 2024 and 2029 is 0.92%, reaching US$8.91 million by the forecast period.
Australia and Oceania
- As of 2024, the estimated revenue in the market is US$32.88 million.
- Moreover, the annual growth rate is estimated to be 1.20% between 2024 and 2029, leading the market volume to US$34.90 million.
- As of 2024, the volume-weighted average price is expected to amount to US$17.26k.
- By 2029, the unit sales are projected to reach 1.99k motorcycles in the same market.
Europe
- Ducati Statistics show that, in 2024, the estimated revenue in the European market is valued at US$0.44 billion.
- Furthermore, between 2024 and 2029, the market is projected to grow at an annual rate of 1.76%, reaching US$0.48 billion.
- Currently, the volume-weighted average price is estimated to be $16.91k.
- By 2029, the unit sales are estimated to reach 27.87k motorcycles.
Estimated Revenue of Ducati in Top Countries
Italy was Ducati’s largest market in 2023, generating 138.3 million euros of revenue. Germany and France ranked similarly, with revenue of 102.02 and 73.91 million euros, respectively.
| Country | Revenue (in million euros) |
|
Italy |
138.4 |
| Germany |
102.2 |
|
France |
73.91 |
| Switzerland |
26.75 |
|
Australia |
26.05 |
| Sri Lanka |
8.68 |
|
Netherlands |
8.52 |
| Czechia |
6.97 |
|
Portugal |
6.72 |
| New Zealand |
6.45 |
|
Argentina |
4.36 |
| Greece |
2.91 |
|
Singapore |
2.04 |
| Norway |
1.78 |
Ducati’s Vehicle Deliveries By Region And Country
(Reference: statista.com)
In the previous financial year, most of the deliveries of Ducati motor vehicles were made to the European region, which contributed 57% of the delivery market. The United States, China, and Hong Kong share 14% and 5% of the total, respectively. The rest of the markets represented 25% in total.
Ducati – Worldwide Production Volume By Model
(Reference: statista.com)
Ducati’s production performance by model declined significantly in 2023 compared to 2022. However, segment-wise comparisons show that Dual/Hyper (Hypermotard, Desert X, and Multistrada) are produced on a larger scale around the world. The scrambler segment was produced in comparatively lower volumes in both of these years, as identified by Ducati Statistics 2023.
Ducati Motorcycles Overview
Ducati is an Italian company known for manufacturing high-performance motorcycles. Founded in 1926 and headquartered in Bologna, Italy, Ducati has established itself as a premium brand in the motorcycle industry. They are part of the Audi Group, which is under the Volkswagen Group umbrella.
Business Segments
Ducati operates in several key business segments:
- Motorcycle Manufacturing: This is the core of Ducati’s business. Ducati produces a range of motorcycles known for their performance, design, and technology.
- Spare Parts and Accessories: Ducati offers a wide variety of parts and accessories for their motorcycles, contributing significantly to their revenue.
- Apparel and Merchandise: They also sell branded clothing and merchandise, enhancing their brand presence and customer loyalty.
- Racing Division: Ducati has a strong presence in motorcycle racing, particularly in the MotoGP and Superbike World Championship, which boosts its brand prestige and technological advancements.
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Market Operations
Ducati operates in the global motorcycle market, with a significant presence in North America, Europe, and Asia. They cater to the premium segment of the market, competing with brands like BMW, Harley-Davidson, and Yamaha.
Market Share (2023-2024)
Ducati Statistics 2023 reports that Ducati holds a strong market share in the premium motorcycle segment. In Europe, they command approximately 11% of the market. In North America, their market share is around 9%, while in Asia, particularly in markets like Japan and India, they have about 5%. These figures have shown a slight increase in 2024, with Europe seeing a rise to 12%, North America to 10%, and Asia to 6%.
Engine Technology
Ducati is renowned for its advanced engine technology. It specializes in manufacturing L-twin (V-twin) and V4 engines, which are known for their performance and innovation. These engines are designed to deliver high power outputs, superior handling, and reliability, making Ducati motorcycles a preferred choice for enthusiasts and racers.
Their L-twin engines, often referred to as Desmodromic engines, use a unique valve timing system that enhances performance at high RPMs. The newer V4 engines, introduced in models like the Panigale V4, offer even greater power and efficiency, setting new standards in the motorcycle industry.
Financial Performance
In 2023, Ducati reported revenues of approximately 1.2 billion US dollars, reflecting a year-over-year growth of 8%. For 2024, projections indicate revenues reaching around 1.3 billion US dollars, maintaining their growth trajectory with an expected increase of about 7%.
Ducati’s investment in new technologies and sustainability is significant, with an estimated budget of 100 million US dollars allocated for research and development in 2023 and 2024. This strategic focus is expected to bolster their market position and attract a growing segment of environmentally conscious consumers.
Recently Launched Products
In 2023 and 2024, Ducati introduced several new models and updates to their existing lineup, focusing on performance, technology, and customer satisfaction. Notable launches include:
- Ducati Panigale V4 R (2023): This model features a 998cc V4 engine with a power output of 221 horsepower, making it one of the most powerful street-legal motorcycles. It comes with advanced electronics, improved aerodynamics, and lighter components for better handling.
- Ducati Multistrada V4 Rally (2024): This adventure bike, with a 1,158cc V4 engine, is designed for long-distance touring. It includes adaptive cruise control, radar-assisted safety features, and enhanced off-road capabilities.
- Ducati Monster SP (2023): This model is an updated version of the iconic Monster. It has a 937cc Testastretta 11° engine. It features improved suspension, lightweight components, and a new design that retains the Monster’s classic appeal.
Future Product Developments and Launches
Ducati is continually innovating and expanding its product range. Future developments and launches expected in 2024 and beyond include:
- Electric Motorcycles: Ducati is working on developing electric motorcycles as part of their strategy to embrace sustainable mobility. A prototype is expected to be revealed in late 2024, with production models anticipated in 2025.
- Ducati Streetfighter V2 (2024): This model will be a lighter, more accessible version of the Streetfighter V4, featuring a 955cc engine and advanced electronics for enhanced performance and safety.
- Next-Gen Superleggera (2025): Ducati plans to launch a new version of the Superleggera, which will be even lighter and more powerful than its predecessors. It will extensively utilize advanced materials like carbon fiber and titanium.
Carbon Emissions Reduction Plans
Ducati is committed to reducing its carbon footprint and contributing to environmental sustainability. Key initiatives include:
- Development of Electric Models: Ducati’s venture into electric motorcycles is a significant step towards reducing emissions. By 2025, Ducati aims to have at least two electric models in their lineup, contributing to a substantial decrease in their overall emissions.
- Sustainable Manufacturing Practices: Ducati has invested in making its manufacturing processes more eco-friendly. This includes using renewable energy sources in their factories, implementing waste reduction measures, and improving energy efficiency. In 2023, Ducati’s factory in Bologna reduced its carbon emissions by 15% compared to 2022.
- Partnerships for Sustainability: Ducati is collaborating with other companies within the Volkswagen Group to develop sustainable technologies and practices. This includes research into alternative fuels and more efficient engines. By 2024, they aim to reduce their fleet’s average emissions by 20%.
Conclusion
As proven by these Ducati Statistics, Ducati continues to be a leader in the premium motorcycle market, driven by its commitment to innovation, quality, and performance. With a solid market presence and continued growth in key regions, Ducati remains a significant player in the global motorcycle industry. Their advanced engine technologies and strong brand appeal position them well for future success.
Ducati is actively expanding its product lineup with innovative models and entering the electric motorcycle market. Their commitment to reducing carbon emissions through sustainable practices and new technologies underscores their forward-thinking approach.
Sources
Pramod Pawar brings over a decade of SEO expertise to his role as the co-founder of 11Press and Prudour Market Research firm. A B.E. IT graduate from Shivaji University, Pramod has honed his skills in analyzing and writing about statistics pertinent to technology and science. His deep understanding of digital strategies enhances the impactful insights he provides through his work. Outside of his professional endeavors, Pramod enjoys playing cricket and delving into books across various genres, enriching his knowledge and staying inspired. His diverse experiences and interests fuel his innovative approach to statistical research and content creation.
