Aprilia Statistics By Sales, Revenue and Region
Barry Elad
Updated · Feb 10, 2025
TABLE OF CONTENTS
Introduction
Aprilia Statistics: Aprilia is an Italian company that manufactures motorcycles established after the 2nd World War in Noala, Italy by Alberto Beggio. The organization started as a manufacturer of bicycles and gradually shifted to producing scooters and small-capacity motorcycles. Recently Aprilia has manufactured larger sports bikes like the 1,000 cc V-twin RSV Mile and the V4 RSV4. We shall shed more light on the Aprilia Statistics through this article.
Editors Choice
- In 2022, Aprilia officially returned as a factory team for the first time since 2004. Their previous partner, Gresini Racing, became an independent team using Ducati bikes. Aprilia’s factory team is called Aprilia Racing.
- 2029 Forecast: Expected unit sales will reach 31 motorcycles as stated by Aprilia Statistics.
- Top Revenue Market: Italy is forecasted to generate the most revenue, with an estimate of $24.90 million in 2024.
- In Asia, the unit sales are anticipated to reach 7,180 motorcycles.
- Aprilia Statistics stated that the average price of an Aprilia motorcycle in 2024 is expected to be around $9,820.
- In 2025, Jorge Martín joined the factory team from Pramac Racing after Marc Márquez moved to the factory Ducati Team, taking the place of the retiring Aleix Espargaró.
- Top Revenue Market: Italy is projected to generate the most revenue, estimated at $24.90 million in 2024.
- In 2023, sales dropped 2.2% in Europe, which makes up over half of total sales, and 26.8% in India.
- Aprilia’s global sales fell in 2023, totaling 65,464 units, which is a 5.6% decline.
- Unit sales for Aprilia motorcycles are anticipated to hit 3.35k units by 2029. In 2024, the average price of Aprilia motorcycles is estimated to be US$11.16k.
- Piaggio India has announced that it will discontinue the disc brake version of the Aprilia Storm 125 scooter starting July 1, 2022.
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Aprilia Heritage
- Aprilia was founded by Alberto Beggio in Noale, Italy, after World War II. It started as a bicycle factory and, in 1968, his son Ivano took over and began making motorcycles.
- Aprilia Statistics stated that the first model was the 50cc Scarabeo, launched in 1970, which set the stage for future racing bikes.
- In 1974, Aprilia entered the racing scene with the RC 125, which competed the same year.
- By 1975, they introduced their first motocross bikes, and in 1977, they won Italian Motocross Championships in both the 125 and 250 classes.
- In the early 1980s, Aprilia filled market gaps with models like the TS320 trials bike in 1981 and the ST 125 road bike in 1983.
- In 1985, they started using engines made by Rotax instead of producing their own.
- Aprilias began being imported to the United States in 1988, with models like the TRX312M and The Climber that featured liquid cooling.
- The Pegaso 600, introduced in 1990, was an off-road style bike that’s street-legal.
- In the 1990s, Aprilia entered the urban mobility market with the Amico, the first plastic scooter, and the popular Scarabeo as per the Aprilia Statistics.
- Despite this new direction, they continued to release powerful models, including the RSV Mille superbike and the Falco sport touring bike in 1998.
- Since late 2004, Aprilia has been part of the Piaggio Group.
Aprilia Financial Statistics
(Reference: statista.com)
- In the above chart, we can see the unit sales of Aprilia from 2014 to 2028.
| Years | Thousands of motorcycles |
| 2014 | 6.08 |
| 2015 | 5.82 |
| 2016 | 5.58 |
| 2017 | 5.33 |
| 2018 | 5.12 |
| 2019 | 3.93 |
| 2020 | 3.67 |
| 2021 | 5.73 |
| 2022 | 8.61 |
| 2023 | 6.74 |
| 2024 | 6.77 |
| 2025 | 6.82 |
| 2026 | 6.77 |
| 2027 | 6.94 |
| 2028 | 6.97 |
| 2029 | 7.18 |
- Aprilia’s global sales fell in 2023, totaling 65,464 units, which is a 5.6% decline.
- Although Aprilia sells around 75,000 units per year across scooters and motorcycles, this number is considered low.
- Aprilia Statistics stated that the brand is seen as premium and many products deserve that label, but overall, the brand lacks a strong premium image and feels more like “just another option”.
- In the last decade, Aprilia’s highest sales were in 2012, with 75,070 units, a record they haven’t reached again. In 2019, sales were 72,402, but they declined afterward.
- Sales decreased in both Europe and India, the two most important markets for the brand.
- Under the Piaggio Group, Aprilia is having trouble finding its path, while the Group itself is doing well.
- In 2023, sales dropped 2.2% in Europe, which makes up over half of total sales, and 26.8% in India.
- In Asia (including China, South Korea, Japan, and Taiwan), sales fell 7.2%, while in North America, they decreased by 3.1% as per Aprilia Statistics.
- On a positive note, there were increases in some regions: ASEAN (+21.0%), Eastern Europe (+68.8%), and Latin America (+19.9%).
(Reference: statista.com)
- In the above statistics, we can see the revenue of Aprilia from 2014 to 2028 respectively.
| Years | In million USD (US $) |
| 2014 | 56.63 |
| 2015 | 54.58 |
| 2016 | 52.60 |
| 2017 | 50.67 |
| 2018 | 48.95 |
| 2019 | 39.61 |
| 2020 | 37.62 |
| 2021 | 57.45 |
| 2022 | 81.14 |
| 2023 | 65.69 |
| 2024 | 66.51 |
| 2025 | 67.11 |
| 2026 | 66.82 |
| 2027 | 68.77 |
| 2028 | 69.23 |
| 2029 | 72.08 |
(Reference: statista.com)
- In the above chart, we can study the average pricing of the Aprilia products.
| Years | In thousands USD |
|
2014 |
9.32 |
| 2015 |
9.37 |
|
2016 |
9.44 |
| 2017 |
9.50 |
|
2018 |
9.57 |
| 2019 |
10.09 |
|
2020 |
10.24 |
| 2021 |
10.02 |
|
2022 |
9.42 |
| 2023 |
9.74 |
|
2024 |
9.82 |
| 2025 |
9.85 |
|
2026 |
9.87 |
| 2027 |
9.91 |
|
2028 |
9.94 |
| 2029 |
10.03 |
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Aprilia Regional Statistics
- Aprilia’s global revenue is projected to reach $66.51 million in 2024.
- The company expects an annual growth rate of 1.62% from 2024 to 2029, potentially increasing revenue to about $72.08 million by 2029.
- By then, unit sales are anticipated to reach 7,180 motorcycles.
- Aprilia Statistics stated that the average price of an Aprilia motorcycle in 2024 is expected to be around $9,820. Italy is expected to be the largest market, generating about $24.90 million in revenue that year.
- Aprilia motorcycles are gaining popularity worldwide due to their sleek designs and powerful performance, attracting more enthusiasts as per the Aprilia Statistics.
Aprilia Statistics Asia:
- In 2024, Aprilia’s expected revenue in Asia is $4.78 million.
- This market is projected to grow at an annual rate of 1.18% from 2024 to 2029, reaching about $5.07 million by 2029.
- Unit sales are forecasted to be 470 motorcycles by 2029.
- The average price of an Aprilia motorcycle in 2024 is expected to be around $10,560.
- Italy will continue to be the top market, generating about $24.90 million in revenue in 2024.
Aprilia Statistics Central and Western Europe:
- The projected revenue for Aprilia in Central & Western Europe is expected to reach US$33.26 million in 2024.
- This revenue is forecasted to grow at an annual rate of 2.59% from 2024 to 2029, leading to an estimated market volume of about US$37.79 million by 2029.
- Unit sales for Aprilia motorcycles are anticipated to hit 3.35k units by 2029. In 2024, the average price of Aprilia motorcycles is estimated to be US$11.16k.
- Italy is expected to generate the highest revenue in the region, with an estimated US$24.90 million in 2024.
- Aprilia motorcycles are becoming more popular in Central & Western Europe, especially among adventure riders, due to their excellent off-road performance.
Aprilia Statistics Eastern Europe:
- In Eastern Europe, Aprilia’s revenue is expected to reach US$1.25 million in 2024.
- This market is projected to grow at an annual rate of 1.25% from 2024 to 2029, resulting in an estimated market volume of about US$1.33 million by 2029.
- Unit sales for Aprilia are predicted to hit 123 motorcycles in 2029.
- Additionally, the average price for Aprilia motorcycles in 2024 is expected to be around US$10.63k.
- The highest revenue in Eastern Europe will come from Italy, which is forecasted to generate US$24.90 million in 2024.
Aprilia Statistics Northern Europe:
- As of 2024 revenue is expected to be $0.34 million.
- Annual Growth Rate (CAGR 2024-2029):0.00%, meaning revenue will remain steady at $0.34 million by 2029.
- 2029 Forecast: Expected unit sales will reach 31 motorcycles as stated by Aprilia Statistics.
- The average price per motorcycle is expected to be $10.66k.
- Top Revenue Market: Italy is projected to generate the most revenue, estimated at $24.90 million in 2024.
- Aprilia is a strong competitor, gaining popularity due to its stylish design and high performance, which attract motorcycle fans in the area.
- Although revenue is expected to remain stable from 2024 to 2029, there are opportunities for growth by focusing on unit sales and strengthening market presence, especially in Italy and Northern Europe with Aprilia’s rising popularity.
Aprilia Statistics Southern Europe:
- As of 2024, Southern Europe’s expected revenue is $26.88 million.
- Annual Growth Rate (CAGR 2024-2029): Projected to be 0.50%, which means revenue is expected to reach $27.56 million by 2029.
- 2029 Forecast: Expected unit sales for Aprilia are 3.21k motorcycles.
- 2024 Average Price: The average price for Aprilia motorcycles is projected to be $8.43k as per the Aprilia Statistics.
- Top Revenue Market: Italy is forecasted to generate the most revenue, with an estimate of $24.90 million in 2024.
Conclusion
In conclusion, Aprilia is set for steady growth in Southern Europe from 2024 to 2029. Revenue is expected to increase from $26.88 million. In 2024 to about $27.56 million by 2029, showing a 0.50% annual growth rate. Unit sales are projected to reach 3.21k motorcycles by 2029, with an average price of $8.43k in 2024.
Italy will continue to be the top market, with an estimated revenue of $24.90 million in 2024, reflecting Aprilia’s strong position in the region. We have shed enough light on the Aprilia Statistics through this article.
Sources
Barry Elad
Barry Elad is a tech enthusiast passionate about exploring various technology topics. He collects key statistics and facts to make tech easier to understand. Barry focuses on software and its benefits for everyday life. In his free time, he enjoys creating healthy recipes, practicing yoga, meditating, and walking in nature with his child. Barry's mission is to simplify complex tech information for everyone.
