Amazon Prime Video Statistics By Revenue, Users, Content Spending, Estimated Subscribers, Viewers, Brand Profile And Facts

Introduction

Amazon Prime Video Statistics: Amazon Prime Video is a streaming service from Amazon that includes a huge collection of movies, TV shows, and original content. Started in 2006, Prime Video is now available in more than 240 countries and regions. It offers many types of shows and movies, such as drama, comedy, action, and documentaries, to suit all tastes.

Subscribers can watch high-quality content in 4K Ultra HD, HDR, and Dolby Atmos. Besides on-demand streaming, Prime Video also shows live sports in some areas, like the NFL’s Thursday Night Football. Prime users can also rent or buy movies and shows that are not part of the regular subscription.

This article will help you understand the global video market as it includes different trends and analyses from several insights in 2025.

Editor’s Choice

• Amazon Prime Video has almost 117 million users globally, which accounts for almost 58% of its total Prime membership base.
• Amazon Prime Video Statistics show that there are around 200 million Prime members worldwide, including people who use Prime for shopping, music, and video.
• Amazon Prime Video is the third-biggest streaming platform after Netflix and Disney+.
• In 2024, Amazon spent over USD 17 billion on video content creation and acquisitions.
• The platform is growing fast in India, with 62 million subscribers, up from 58 million in 2023.
• The U.S. is the biggest market, with 93 million people subscribed to Amazon Prime Video in 2024.
• Amazon Prime Video Originals, like The Boys and The Marvelous Mrs. Maisel, are popular and attract viewers worldwide.
• Amazon Prime Video Statistics further reports that action, drama, and adventure are the most-watched genres on the platform, making up 40% of all content.
• Amazon Prime Video is available across 240 countries, making a wide geographical range.
• Prime Video’s estimated 2024 revenue of USD 31 billion shows its increasing success in growing the streaming industry.

General Amazon Prime Video Statistics

• From 2023 to 2024, Prime Video grew by 10%, gaining around 20 million new subscribers during that period.
• In Q1 2024, the series Fallout was watched for 2.9 billion minutes in its first five days, Prime Video’s most successful debut.
• Prime Video offers over 24,000 movies and 2,100 TV shows. In 2024, it will invest USD 15 billion to create more original content for its viewers.
• In 2023, Amazon earned USD 40.2 billion from its subscription services like Prime Video.
• For the second quarter of 2024, Amazon’s subscription services generated USD 10.87 billion.
• Amazon Prime Video Statistics elaborates that up to 39.08% of Prime Video users are female, while 60.92% of users are male, showing more male subscribers.
• The average Prime Video user watches the platform for about 6 hours each week.
• At the same time, the Prime Video app has been downloaded over 500 million times on Android and used by millions of iOS users.
• As of 2024, Prime Video won 10 Emmy Awards and 5 Golden Globes, proving its high-quality original programming.
• The standard Amazon Prime Video subscription in the U.S. costs USD 8.99 monthly, and the annual Prime membership costs USD 139.
• By the end of 2024, stolen and pirated subscriptions for Amazon Prime Video are expected to cost the global movie industry between USD 40 billion and USD 97.1 billion each year.
• By the end of the year, around 60% of U.S. households have an active Amazon Prime subscription.
• Amazon Prime Video Statistics show that users watch over 1.46 billion hours of content each month.

Interesting Facts About Amazon Prime Video

• Prime Video offers 4K Ultra HD and HDR content, with more titles being added in these high-quality formats.
• Amazon Prime Video is famous for original shows like The Marvelous Mrs. Maisel, The Boys, and The Lord of the Rings: The Rings of Power.
• Prime Video is part of an Amazon Prime membership, which also gives you free shipping and special deals.
• Prime Video has a special X-Ray feature that shows information about actors, music, and trivia while watching.
• Amazon Prime Video’s original shows have won many awards, including Emmys and Golden Globes.
• Users can rent or buy movies and TV shows that are not included in the Prime membership.
• Prime Video lets users download shows and movies to watch offline, which is great for watching when you’re on the move.
• In some countries, Amazon Prime Video streams live sports, like Premier League football and Thursday Night Football in the U.S.
• Amazon Prime Video has a “Watch Party” feature, which allows friends and family to watch shows together online.

Amazon Prime Video Revenue Statistics

• As of 2024, Projections suggest Amazon Prime Video will surpass around USD 15.4 billion in revenue.
• In previous years, Amazon Prime Video saw significant growth in 2023, which was USD 13.3 billion, followed by 2022 (USD 11.1 billion), 2021 (USD 9.2 billion) and 2020 (USD 7.6 billion).

Amazon Prime Users Statistics in the U.S.

(Reference: statista.com)

• By 2024, over 180.1 million people in the U.S. are expected to be Amazon Prime members.
• Meanwhile, in 2023, the number of Amazon Prime users in the United States was about 174.9 million, up from 168.3 million in 2022.

In the United Kingdom

(Reference: statista.com)

• In the first quarter of 2024, the number of U.K. households with an Amazon Prime Video subscription reached up to 13 million.
• Furthermore, quarterly, the total number of Amazon Prime Video households in the fiscal year 2023 were Q1 (12,900), Q2 (12,600), Q3 (13,000), and Q4 (12,400).

In Canada

(Reference: statista.com)

• As stated in Amazon Prime Video Statistics, the total number of Prime video viewers in Canada in 2024 will be around 14.3 million, and it is estimated to reach 14.7 million by the end of 2025.
• However, other accounted numbers of Amazon Prime Video viewers in Canada are followed by 2019 (7 million), 2020 (10.7 million), 2021 (12.2 million), 2022 (13.3 million), and 2023 (13.9 million).

Amazon Prime Video Content Spending Statistics

• In 2024, Amazon increased its content spend on Prime Video to around USD 21 billion.
• Amazon Prime Video Statistics show that in 2023, Amazon spent USD 18.9 billion on Prime Video content, which is 13.8% more than the previous year.

Amazon Prime Video Statistics By Estimated Subscribers

(Reference: statista.com)

• The above Statista graph states that in February and September 2020, Amazon Prime Video ranked second in the market, with 100.46 million and 116.86 million subscribers, respectively.
• In 2025, the estimated number of subscribers will reach around 167.07 million.
• Furthermore, in coming years, Amazon Prime Video subscribers are expected to be 2026 (243.4 million), 2027 (250 million), 2028 (265 million) and 2029 (269 million).

Amazon Prime Video Viewers Statistics

(Source: emarketer.com)

• In the financial year 2024, there will be around 163 million views in the U.S., a growth rate of 2.7% from 2023.
• Amazon Prime Video Viewers and change rate Statistics in coming years are estimated to be 166.1 million (1.9%) in 2025, 169 million (1.7%) in 2026, 171.4 million (1.4%) in 2027, and 173.9 million (1.4%) in 2028.

By Country

(Reference: statista.com)

• The United States will remain Amazon Prime Video’s leading market in 2024, with forecasted viewer numbers exceeding approximately 164 million.
• Amazon Prime Video Statistics show that the total number of Amazon Prime Video members in other countries is India (65.9 million), Germany (32.3 million), the U.K. (26.9 million), Japan (16.2 million), Canada (14.6 million), France (13.6 million), and Australia (4.9 million).

Amazon Prime Video Users Statistics By Age Group

(Reference: statista.com)

• Based on the above Statista graph analyses of 2024, in the U.S., 35% of Generation X used Amazon Prime services.
• Furthermore, in the same period, Amazon Prime usage penetration among internet users in the U.S. shares by age group are Baby Boomers and seniors (33%), Millennials (27%), and Generation Z (5%).

Top Streaming Platform Statistics By User Experience

(Reference: forbes.com)

• About 36% of streaming users prefer Netflix for its simple interface and better user experience.
• Amazon’s Prime Video is liked by only 14% of users for its interface.
• Conversely, ESPN+ (11%), Disney+ (9%), and HBO Max (7%) lead other streaming platforms in user experience share.

Streaming Services Statistics By Subscribers

• According to a Forbes report, Netflix’s streaming service had an impressive global subscriber count of 260.28 million on December 31, 2023.
• Meanwhile, Amazon Prime Video subscribers accounted for 200 million, followed by Disney+ (150.2 million), Max (95.1 million), Paramount+ (63.4 million), Hulu (48.5 million), Peacock (28.0 million), ESPN+ (26.0 million), AppleTV (25.0 million), and Starz (15.8 million).

US Video Streaming App Market Share Statistics

(Reference: businessofapps.com)

• In the first and second quarters of 2024, Amazon Prime Video’s market share was around 22% and 22%, respectively.
• Meanwhile, in 2023, the quarterly market share of the prime video were Q1 (21%), Q2 (21%), Q3 (22%) and Q4 (22%).

Furthermore, other U.S. video streaming apps quarterly market share in 2024 are stated below:

Amazon Prime Video Statistics By Brand Profile

(Reference: statista.com)

• By the end of 2023, around 92% of video-on-demand users in the United States were aware of Amazon Prime Video.
• Around 55% of video-on-demand users in the U.S. say they like Amazon Prime Video.
• In total, 54% of video-on-demand American users used the app to watch movies and series.
• About 48% of U.S. video-on-demand users say they will likely use Amazon Prime Video again.
• In June 2023, 40% of U.S. VOD users heard about Amazon Prime Video from media, social media, or ads.

Movie And T.V. Season Titles Statistics By SVOD Platforms

(Reference: statista.com)

• In Q3 2023, Amazon Prime Video offered the most unique movies and TV seasons in the U.S., with a total of 10,872 titles.
• At the same time, the total number of different movies and TV seasons on selected streaming services in the U.S. was: Hulu, 9,578; Netflix, 8,391; Hulu, 7,250; Max, 6,928; Peacock, 6,411; Discovery+, 6,132; Paramount+ Premium, 3,606; and Disney+, 2,525.

Amazon Prime Video Website Traffic Statistics By Country

(Source: similarweb.com)

• As of September 2024, the total number of website visits to primevideo.com reached 237.8 million, decreasing by 2.02% from last month and securing a 43.94% bounce rate.
• Amazon Prime Video Statistics show that India had 14.92% of the website’s total traffic, down by 3.52%.
• At the same time, other countries recorded the following contributions in total traffic: Brazil = 11.03% (-1.26%), Canada = 9.98% (+4.54%), Spain = 8.7% (-3.63%), and Italy = 8.27% (-9.9%).
• Other countries collectively made up around 47.1% of visitors shared on primevideo.com.

By Demographics

(Reference: similarweb.com)

• The total number of male and female primevideo.com users in the previous month was 57.52% and 42.48%, respectively.
• The Amazon Prime Video Statistics, depending on age group, state that the highest number of website users are between 25 and 34 years old, which is 32.36%.
• 74% of Amazon Prime Video’s website users are aged 18 to 24 years.
• In contrast, 21.12% and 12.62% belong to individuals aged 35 to 44 and 45 to 54, respectively.
• Around 7.53% of users are aged from 55 to 64 years.
• Nearly 4.63% of user shares of primevideo.com contributed between the age group above 65 years.

By Traffic Source

(Reference: similarweb.com)

• Based on Amazon Prime Video Statistics 2024, in September, direct searches generated the highest traffic rate to primevideo.com, 68.74%.
• Almost 22.57% of the share is made up of organic searches, while 5.37% is from paid searches.
• Meanwhile, the website’s other traffic sources are referrals (2.23%), social (0.68%), mail (0.04%), and display (0.37%).

By Social Media Referral

(Reference: similarweb.com)

• Amazon Prime Video Statistics also reported that YouTube recorded the highest social media referral rate, resulting in a 74.32% share compared to other social network traffic, in September 2024.
• Facebook and WhatsApp each contributed a share of 7.97% and 6.14% on primevideo.com.
• Furthermore, X-twitter and Instagram accounted for 3.04% and 2.96% of the shares, respectively.
• Other segments collectively made up a share of 5.56% on the Amazon Prime Video website.

By Device

(Reference: semrush.com)

• At the same time, traffic to Amazon Prime Video’s official website is driven by mobile devices, with 43.07% of visitors using mobile devices and desktop users accounting for 55.84% of the total visits.
• Amazon Prime Video Statistics also mentioned that website users make up around 18.64% of India’s 72.87 million user base, of which 49.5% and 50.5% have access via desktop and mobile.
• In Brazil, this website had 48.82 million users and 11.21% user traffic, with desktop and mobile users being 48.65% and 51.35%, respectively.
• Mexico and Spain each have around 31.52 million and 23.85 million users, and their website traffic is around 8.06% and 6.1%.
• In addition, around 40.61% and 59.39% of users accessed primevideo.com via mobile devices in Mexico, while in Spain, around 62.26% accessed the website via desktops and 37.74% through mobile devices.
• Lastly, Italy had 22.61 million users on primevideo.com, with a user share of 5.78%. Around 73.4% of these came via desktop, and 26.6% on mobile devices.

Amazon Prime Video Statistics By Country-Wise Visitors

• In 2024, nearly 39% of the U.S. will continue to be the largest market for Amazon Prime Video, resulting in 95 million visitors.

Furthermore, the number of visitors to Amazon Prime Video in other countries is stated in the table below:

 10 Best 2024 Movies on Amazon Prime

The Top 10 Best TV shows on Amazon Prime

Demand Influencing Factors of Amazon Prime Video

• 45% of subscribers in 2024 reported that exclusive original shows like The Boys and The Lord of the Rings series were a major reason for subscribing.
• Amazon spent USD 8 billion on original content in 2024, a 12% increase from 2023.
• In countries like India, 35% of new subscribers cited regional language content as the key factor for joining.
• Amazon Prime Video added 150 new titles in regional languages across global markets, increasing its user base by 14% in emerging markets.
• Around 32% of users in a survey said Prime Video’s pricing, bundled with Amazon Prime membership.
• Prime Video’s 4K Ultra HD and HDR offerings attracted 28% of users looking for superior streaming quality in 2024.
• Live sports, including Thursday Night Football in the U.S. and Premier League in Europe, contributed to a 10% subscriber increase in sports-loving regions.
• Amazon Prime Video Statistics show that almost 15 million U.S. viewers watched Thursday Night Football through Prime Video in the 2023-2024 season.
• The ability to download content for offline viewing influenced 25% of users to choose Prime Video over competitors.
• As of 2024, around 20% of Prime Video users regularly download shows for offline viewing.
• In 2024, 18% of users used Prime Video to rent or buy the latest movies, which aren’t available with the Prime membership.

Conclusion

In 2024, Amazon Prime Video is still one of the most powerful streaming platforms in the world. It offers a wide variety of original shows, including The Boys and The Marvelous Mrs. Maisel, which have won awards. Amazon Prime Video also covered special features like 4K Ultra HD streaming and the X-Ray tool that gives information while watching. Prime Video has become a top streaming service.

The mix of local shows, live sports, and the ability to download videos for offline watching has helped attract millions of new users. Since it comes with an Amazon Prime membership, it is a great deal and a popular choice for entertainment globally.

Tajammul Pangarkar

Tajammul Pangarkar is the co-founder of a PR firm and the Chief Technology Officer at Prudour Research Firm. With a Bachelor of Engineering in Information Technology from Shivaji University, Tajammul brings over ten years of expertise in digital marketing to his roles. He excels at gathering and analyzing data, producing detailed statistics on various trending topics that help shape industry perspectives. Tajammul's deep-seated experience in mobile technology and industry research often shines through in his insightful analyses. He is keen on decoding tech trends, examining mobile applications, and enhancing general tech awareness. His writings frequently appear in numerous industry-specific magazines and forums, where he shares his knowledge and insights. When he's not immersed in technology, Tajammul enjoys playing table tennis. This hobby provides him with a refreshing break and allows him to engage in something he loves outside of his professional life. Whether he's analyzing data or serving a fast ball, Tajammul demonstrates dedication and passion in every endeavor.

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