Alipay Statistics By Users, Downloads, Usage, Volume and Facts

Introduction

Alipay Statistics: Alipay is the most popular online and mobile payment service in China. It handles over 100 million transactions every day and has more than 800 million active users each month. Its main product is the Alipay Wallet, which comes with a mobile app that allows users to make payments directly from their phones. For any business wanting to connect with a large number of Chinese shoppers, whether in China or abroad, Alipay is essential.

It’s available in 70 countries and is used by over 3 million merchants worldwide. Merchants usually pay fees for transactions, which can vary depending on the type of business and the amount of sales. Generally, transaction fees range from 0.5% to 3% of each sale, depending on the agreement with Alipay. We shall shed light on Alipay Statistics through this article.

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• Digital commerce alone is projected to reach nearly $2 billion by the end of this year, making China the country with the highest transaction volume.
• In China, the increase in payment volume is mainly driven by in-store purchases. Looking at the Average Revenue Per User (ARPU), we can see that average revenue is rising for both online and in-store shopping, though there has been a slight slowdown in e-commerce.
• According to Alipay’s statistics, 45% of adults use the platform every day, and 41% use it weekly. Around 80 million merchants accept payments through Alipay.
• In September 2023, Alipay.com again received about 10 million visits globally.
• According to Alipay statistics, the site has 61,167 unique domains, and its global rank is 16,190.
• On average, visitors stay on the website for at least 4 minutes and 18 seconds, and the bounce rate is 47.88%.
• Alipay and WeChat Pay are expected to remain the leading mobile payment methods in China, with a combined user base of nearly 2.5 billion.
• Owned by Ant Financial and Tencent Holdings, respectively, these apps are estimated to make up over 90% of mobile payments in China, making it the largest market for proximity mobile payments.

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What is Alipay?

Alipay allows users to save their debit or credit card details in the app, making it easy to make payments with their smartphones. As part of the Alibaba group, Alipay works with various banks, mainly connected to Chinese credit and debit cards, including Mastercard and Visa.

Alibaba is a major player in the eCommerce industry and aims to serve 2 billion customers around the world. So, it makes sense that they created their payment system, Alipay. If you’ve used apps like Venmo or PayPal, you’ll see similar digital wallet features. Alipay is one of many Chinese payment apps that are quickly gaining a large share of the Chinese market and are also becoming popular in places like Hong Kong, Malaysia, Singapore, and other countries.

How Does Alipay Work?

Alipay offers a digital wallet that customers can use to make payments. They can use their wallet balance to shop at your business or receive money from others. Alipay uses a QR (Quick Response) code system, so you can display a barcode for customers to scan or scan their mobile QR code to accept payments.

General Alipay Statistics

• Surprisingly, the United States leads with about 2.2 million users, making up 21.09% of the total audience. Alipay is a top payment platform in China.
• In September 2022, Alipay.com had around 10 million visits from people worldwide.
• Alipay holds about 54% of the market share in China, while WeChat Pay has 42% and UnionPay only has 4%.
• The Alipay website has roughly 190.3 million backlinks, which is a 6.7% increase. There are about 900 million Alipay users in China.
• In the U.S. and Taiwan, 15,552 and 5,150 websites, respectively, accept Alipay as a payment option.
• According to Alipay’s statistics, 45% of adults use the platform every day, and 41% use it weekly. Around 80 million merchants accept payments through Alipay.
• In September 2023, Alipay.com again received about 10 million visits globally.
• As of 2023, the platform generated 68.96% of its traffic directly. Reports show that Alipay has 99.99% organic traffic and only 0.01% paid traffic.
• In June and July 2023, alipay.com attracted 19.2 million and 24.7 million visitors, respectively, which is a 30.3% increase in total visitors.

Alipay Users Statistics

(Reference: statista.com)

• The above chart shows the number of active Alipay users in China in selected months between June 2022 and February 2024.
• Alipay, an important service from the Chinese e-commerce company Alibaba Group, is a leader in the Chinese online payment market.
• As of February 2024, Alipay had close to 660 million active users each month in the country.

(Reference: moodle.org)

• The above chart shows the number of sites using the plugin from February 2021 to August 2024.

(Reference: moodle.org)

Volume Of Digital Payments In The Chinese Market

(Reference: statista.com)

• Digital payments have a big impact on the global market.
• According to Statista, the total value of digital payment transactions in 2022 was almost $3.5 billion, and it is expected to grow to $5.2 billion by 2027, with an annual growth rate (CAGR) of 8.25%.
• Alipay Statistics stated that digital commerce alone is projected to reach nearly $2 billion by the end of this year, making China the country with the highest transaction volume.
• In China, the increase in payment volume is mainly driven by in-store purchases. Looking at the Average Revenue Per User (ARPU), we can see that average revenue is rising for both online and in-store shopping, though there has been a slight slowdown in e-commerce.
• In 2019, online ARPU was growing, but it saw a small decline each year until 2020 when the pandemic led to a surge in online shopping.
• According to the latest data, ARPU growth is expected to slow down until at least 2025.

(Source: koracap.com)

• Right now, the online ARPU is about $1,100, and it is expected to reach around $1,250 in 2024 and stay steady into the following year.
• These numbers are likely to rise even more, especially considering demographic trends in China, as per Alipay Statistics.
• About 73% of the population is between 18 and 44 years old, which is the age group most likely to use digital tools.
• Additionally, the younger age group, between 18 and 34, makes up 48% of the population. This indicates that the use of digital payment methods will keep growing in the coming years.

Alipay Download Statistics

(Reference: moodle.org)

• The above chart shows the total downloads in the 90 days between Oct 2023 and Sep 2024.

(Reference: moodle.org)

• The above chart shows large version downloads by month between October 2023 and September 2024.

Alipay Weekly Project Usage

(Source: drupal.com)

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AliPay Statistics By Demographics

(Reference: enterpriseappstoday.com)

• This payment platform has the most users aged 25 to 34 years, making up 35.63% of the total.
• The next largest age groups are 35 to 44 years old, at 21.9%, and 18 to 24 years old, at 16.86%.
• Also, a large percentage of users are male, representing 68.78%, while female users account for 31.22%.

(Reference: enterpriseappstoday.com)

• Alipay has about 54% of the market share in China, while WeChat Pay has 42% and UnionPay has only 4%.
• Alipay Statistics stated that WeChat Pay is Alipay’s biggest competitor in the Chinese market.
• In September 2022, Alipay.com had around 10 million visits from people worldwide.
• According to Alipay statistics, the site has 61,167 unique domains, and its global rank is 16,190.
• On average, visitors stay on the website for at least 4 minutes and 18 seconds, and the bounce rate is 47.88%.
• In August 2023, Alipay.com received 19 million visits, compared to 10.1 million visits in July 2022.

(Source: enterpriseappstoday.com)

• In the past six months, the average visits to Alipay showed that 46.4% were from desktop computers and 53.6% were from mobile devices.
• The organic traffic to their official website is 260.9k, down 5% from last month.
• The Alipay website has around 190.3 million backlinks, which is an increase of 6.7%.

• The comparison shows the traffic to the Alipay.com website by country.
• The United States ranks first with about 2.2 million users, which is 21.09% of the total audience.
• Among these users, 26.51% use desktop computers, while 73.49% use Alipay’s mobile app.
• Hong Kong and the Netherlands are in second and third place, with 2.1 million and 1.8 million users, respectively.
• According to Alipay Statistics, about 76.29% of users in Hong Kong access Alipay via desktop, while 23.71% use the mobile app.
• In the Netherlands, around 98.46% of users are on mobile, with only 1.54% using desktop.
• In China and Taiwan, mobile app users make up 30.01% and 13.28%, respectively, while desktop users account for 69.99% and 86.72%.
• The total number of accounts from these countries is 6.01% for China (631.6K accounts) and 5.1% for Taiwan (535.1K accounts).

Alipay Vs WeChat Pay Statistics

• WeChat, which has 1.2 billion users, is mainly a social platform. Its payment section is designed to improve users' experiences, allowing for activities like placing red packets at the time of Chinese New Year and handling everyday transactions and transfers.
• On the other hand, Alipay focuses entirely on "payment" and "financial management."
• Let's examine the details closely better to understand the differences between WeChat Pay and Alipay.

• WeChat Pay payments are made through WeChat Wallet. Before making a payment, you need to link your bank card to WeChat Wallet.
• In contrast, Alipay payments can be made using your Alipay. However, as stated in Alipay Statistics, you must first link the bank’s card to Alipay.
• Additionally, the QR codes used for payments are different: WeChat Pay uses the WeChat QR code, while Alipay uses the Alipay QR code.
• General Services Fees:

(Reference: statista.com)

• Alipay and WeChat Pay are expected to remain the leading mobile payment methods in China, with a combined user base of nearly 2.5 billion.
• Owned by Ant Financial and Tencent Holdings, respectively, these apps are estimated to make up over 90% of mobile payments in China, making it the largest market for proximity mobile payments, as stated in Alipay Statistics.
• Their success comes from their connection to the WeChat and Alibaba ecosystems. Both Alipay and WeChat started as social platforms and don't need a separate app to function.
• This "app within an app" idea is different from services like PayPal in the United States, which originally worked outside of platforms like Amazon.

International Money Transfer Through WeChat

• Open the WeChat app and search for the Global Transfer (微汇款) official account. Click "Follow."
• Select “我要汇款 (Send money)” or “我要收款 (Collect money).”
• If you are sending money to China from another country, enter the country you're sending from and choose a third-party international remittance service to make the transaction.
• If you are collecting money from abroad, verify your mobile number and create a “collect payment card,” then share that card with the person sending you money.

International money transfer through Alipay

• Log in to your Alipay app.
• Search for "remit" and select “跨境汇款 (cross-border remittance).”
• Click on “闪速收款 (Alipay Quick Collect)” and choose either "我是汇款人 (I am the payer)" or "我是收款人 (I am the payee)."
• If you’re sending money to China from another country, select the country you’re sending from, choose the currency, and enter the amount you want to send.
• If you're collecting money from abroad, choose either "Alipay balance account" or "bank card" or both as your collection method.

Conclusion

Alipay is the most popular online payment app in China and many other countries. It has helped introduce digital payments in places like China. There are several similar apps worldwide, and many users find it convenient to use a mix of them. Digital payments are changing how people shop and letting them go without cash. Apps like Alipay are very useful for online shopping.

Visitors to China can also use Alipay for up to 90 days during their stay. Alipay is safe to use, and many websites are starting to adopt its system for online payments. We have shed enough light on Alipay Statistics through this article.

Pramod Pawar

Pramod Pawar brings over a decade of SEO expertise to his role as the co-founder of 11Press and Prudour Market Research firm. A B.E. IT graduate from Shivaji University, Pramod has honed his skills in analyzing and writing about statistics pertinent to technology and science. His deep understanding of digital strategies enhances the impactful insights he provides through his work. Outside of his professional endeavors, Pramod enjoys playing cricket and delving into books across various genres, enriching his knowledge and staying inspired. His diverse experiences and interests fuel his innovative approach to statistical research and content creation.

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