Augmented Reality Glasses Statistics By Usage, Revenue, Demographics and Users
Updated · Jan 09, 2025
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- Facts About AR Glasses
- General AR Glasses Statistics
- AR Glasses Unit Sales Statistics
- AR Market Share Glasses by Geography
- Smart Augmented Reality Glasses Revenue
- AR Glasses Statistics by Revenue Forecast
- AR Glasses Statistics by User Demographics
- AR Glasses Statistics by Users
- Reasons For Using AR Glasses
- Consumer and Enterprise AR Glasses Hardware and Software Revenue By Forecast
- Top AR Glasses
- Conclusion
Introduction
Augmented Reality Glasses Statistics: Augmented Reality (AR) glasses, including smart glasses, offer users an interactive experience that overlays digital content onto the real world, merging both realms in real time. The AR glasses market has seen significant growth and is expected to continue its upward trajectory.
In 2023, the global AR glasses and headset market was valued at approximately USD 2.4 billion, with projections indicating a rise beyond USD 9 billion by 2027. This expansion reflects the increasing consumer and enterprise adoption of AR technology across various sectors. The United States, Asia, and Europe lead the market, with notable revenue contributions.
In the United States alone, the AR glasses market reached nearly USD 400 million in 2022, while the Asian market, primarily driven by China and Japan, generated approximately USD 300 million in the same year. Both regions are anticipated to see growth rates exceeding 125 percent in 2023. Europe, though smaller in market size, is led by Germany.
Key players in the AR glasses market include Microsoft, Magic Leap, and Apple, each pushing boundaries in AR innovation. Apple’s recent introduction of the Vision Pro mixed-reality headset, priced at USD 3,499, has set a high bar for technology and performance, likely influencing future advancements across the industry. Analysts suggest that competition will intensify as more companies enter the AR market with new devices, potentially accelerating technological advancements.
Beyond glasses and headsets, AR can also be experienced on smartphones, with the mobile AR market valued at USD 11.9 billion in 2024. The AR hardware market is expected to grow by over 160 percent in 2024, driven by increased investments from technology giants and heightened consumer interest in immersive experiences.
Editor’s Choice
- The AR headset and glasses market was valued at approximately USD 2.4 billion in 2023 and is expected to exceed USD 9 billion by 2027, reflecting strong growth projections.
- Around 1.4 billion users engaged with AR technology in 2023, showcasing its expanding user base.
- In terms of regional markets, the United States, Asia, and Europe lead the industry:
- The U.S. market was valued at nearly USD 400 million in 2022 and projected to grow by over 125% in 2023.
- Asia’s market generated USD 300 million in 2022, with similar growth expectations, driven primarily by China and Japan.
- Germany leads Europe’s AR market, although Europe remains the smallest of the three major regions.
- Leading companies such as Microsoft, Magic Leap, Nreal, and Vuzix are developing AR glasses for sectors like healthcare and manufacturing, broadening the applications of AR across industries.
- In 2023, Apple introduced the Vision Pro mixed-reality headset, priced at USD 3,499, blending AR and virtual reality (VR). This high-end device has set a technological benchmark, prompting competitors to advance their offerings.
- Despite the high price of Apple’s device, its innovative features are expected to drive industry competition and inspire technological advancements.
- Global sales of AR glasses reached nearly USD 15.93 billion in 2023, growing at an annual rate of 16.7%.
- By 2025, the AR glasses market is forecasted to reach around USD 883.4 million, while the niche Micro LED AR glasses segment, which was valued at only USD 0.1 million in 2023, is anticipated to grow to USD 41 million by 2026.
- Approximately 40% of AR gamers use lower-cost AR glasses to enhance immersive gaming experiences.
- The demand for AR glasses is projected to expand at a rate of 20.1% annually from 2023 to 2033, potentially reaching USD 87,165.4 million.
- North America is expected to hold the largest revenue share, approximately 35%, in the AR glasses market for 2023.
- Globally, AR glasses are seen as futuristic accessories, yet only 39% of people worldwide currently use them.
- The Vuzix M4000 model was the most expensive AR glass in 2023, priced up to USD 2,500.
- Consumer and enterprise AR glasses hardware and software revenue in 2024 was estimated at USD 3.47 billion, with an optimistic forecast suggesting it could reach USD 6.45 billion.
- AR technology is also accessible on smartphones, with the mobile AR market valued at USD 11.9 billion in 2024, offering additional avenues for immersive experiences.
- New AR headset devices are anticipated to catalyze market growth, with the AR hardware sector expected to expand by more than 160% in 2024. This surge is supported by ongoing investments from tech giants like Meta and Apple.
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Facts About AR Glasses
- By 2026, the global market of AR and VR smart glasses will boost in the application segment.
- The benefits of AR glasses are cost-effective, future-proof, higher productivity, improved employee training, and help prevent loss of vital information.
- Top manufacturing companies of AR glasses are Microsoft Corporation, Google, SEIKO EPSON CORP., Laster Technologies, Penny, Sony Mobile Communication Inc., Recon Instruments, and LUMUS.
- In 2023, the heaviest and lightest AR glasses weigh above 550 grams and below 76 grams, respectively.
- The primary purpose of AR smart glasses is navigation, outdoor and sports activities, cooking, shopping, etc.
- In 2024, popularly known AR glasses are Apple glasses, Meta glasses, Xreal Air 2 Ultra, Google Glass 2 enterprise edition, Snap spectacles 4, Vuzix blade upgraded, Xiaomi wireless AR glass discovery edition, Oppo Air Glass 2, Think reality A3 by Lenovo, Microsoft Hololens 2, Magic Leap 2, and Heads-up display glasses.
General AR Glasses Statistics
(Source: globenewswire.com)
- As of 2030, the Smart Augmented Reality AR glasses market is expected to reach over 97.7 million units with a CAGR of 84.7% from 2022 to 2030.
- The market is segmented into simple assisted reality glasses and holographic displays, which will project an 80.4% CAGR and 92.8% CAGR from 2022 to 2030.
- The United States market will account for the largest market share in Augmented Reality (AR) glasses, around 7.5 million units by 2030, with a CAGR of 104% from 2022 to 2030.
- The expected market growth at a CAGR of 73.9% (Japan), 79.9% (Canada), Europe, and Germany (85.2%) together.
- In 2023, the global market value of AR and VR smart glasses will be $16.6 billion.
- As of 2023, total revenue generated by consumer and enterprise AR glasses amounted to $3.8 billion and is estimated to reach $3.78 billion by 2026 end.
- By the end of 2027, the market share will grow around $29.3 billion with a CAGR of 16.4%.
AR Glasses Unit Sales Statistics
(Reference: statista.com)
- A report published by Statista states that the unit sales of AR (augmented reality) glasses in 2023 reached 2.11 million units.
- By the end of 2024, the unit sales of AR glasses are expected to grow above 3.9 million units.
(Source: technavio.com)
- The North American region is projected to hold a 33% global market share from 2023 to 2033.
- The United States’ market share in this region is expected to grow at a CAGR of 21.2%.
- Augmented reality glasses in Europe are forecasted to achieve a CAGR of 22.8%.
- In Germany, augmented reality glasses are projected to reach a CAGR of 8.9%.
- In the Asia Pacific region, China is expected to see a CAGR of 23.5% for AR glasses from 2023 to 2033.
- India’s market for AR glasses is anticipated to grow at a CAGR of 21.7% during the same period.
Smart Augmented Reality Glasses Revenue
- In 2016, global revenue from smart augmented reality (AR) glasses was USD 138.6 million.
- By 2022, the revenue for smart AR glasses is forecast to reach approximately USD 19.7 billion.
AR Glasses Statistics by Revenue Forecast
(Reference: buttercms.com)
- In 2023, AR glasses generated USD 6.77 billion in revenue, marking a 79.1% increase from the previous year.
- Revenue projections for AR glasses show an increase to USD 10.68 billion in 2024, with a growth rate of 57.8%.
- By 2025, revenue is expected to surge to USD 23.27 billion, reflecting a 117.9% growth.
- It is anticipated that by 2026, revenue will reach USD 35.06 billion, with an annual growth of 50.7%.
AR Glasses Statistics by User Demographics
- According to a report published by Exploding Topics, around 75% of people aged between 16 and 44 years old used AR glasses in 2023.
- 56% of people worldwide have a good knowledge of AR glass. Those aged between 45 and 54 years, and the rest do not know.
- 29% of educators use AR glasses in school as a teaching tool only once a week.
- Out of 10 AR gamers, only four preferred using AR glasses.
AR Glasses Statistics by Users
- A report published by Statista states that in the United States, the total number of users of AR glasses in 2023 was 12.61 million.
- Furthermore, AR glasses are supposed to be adopted by the American people at 13.72 million and 14.39 million by the end of 2024 and 2025, respectively.
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Reasons For Using AR Glasses
(Reference: buttercms.com)
- In the United States of America, the most popular use of AR glasses is for playing games, as claimed by 32% of people in 2023.
- Share of American people statistics by other usage of AR glasses are followed by 12% (travel/driving), 11% (video/music), 11% (immersive environments), 10% (history), 9% (training/education), 9% (watching movies/TV), and 7% (imaginary environments).
Consumer and Enterprise AR Glasses Hardware and Software Revenue By Forecast
- In 2024, the revenue for consumer and enterprise augmented reality (AR) glasses hardware and software is expected to range between USD 3.47 billion as a conservative estimate and up to USD 6.45 billion in an optimistic forecast.
- The mobile AR market is valued at USD 11.9 billion in 2024.
- AR hardware market growth is projected to exceed 160% in 2024 as new devices enter the market.
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Top AR Glasses
Google Glass Enterprise 2 (Overall Best)
(Source: zdnet.com)
- Specifications: SoC – Qualcomm Snapdragon XR1, OS- Android open source project 8.1 (Oreo), Camera – 8 Megapixel color sensor, connectivity – WiFi and Bluetooth.
- Each AR glass costs $1,000
- Benefits: super comfortable, discreet, and all wearable.
Microsoft HoloLens 2 (Best for Collaboration)
(Source: zdnet.com)
- Specifications: Display – 2K, 3.2 light engines, Head tracking – 4 visible light cameras, Eye tracking – 2IR cameras, Front Camera – 8MP stills, 1080p 30 video, and Microphone array – 5 channels.
- The cost of this device ranges between $3,500 to $5,000.
- Benefits: wonderfully immersive and Vivid display
Lenovo ThinkReality A3 (Best Wired AR Glasses)
(Source: zdnet.com)
- Specifications: Displays – Dual 1080p AR displays, Camera- 8MP, Microphones – 3 integrated mics, Weight – 10 grams, and Degrees freedom – 3.
- This device costs around $1,500, and it is easily compatible.
- Benefits: Better image quality, easy to use, and can wear regular glasses.
Vuzix Blade Upgraded (For Remote Access)
(Source: zdnet.com)
- Specifications: Passthrough – Native Passthrough, Camera – 8MP, 1080p autofocus, Weight – 90g, Resolution – 480*85 per eye, and Tracking – Non-positional 3DoF.
- Benefits: It does not require any PC connection, is lightweight, all-day wearable, has a battery life of 8 hours, and has a built-in stereo.
- And the cost of this AR glass is $921.
Conclusion
The demand for smart wearable devices has increased worldwide across different sectors in recent years. These glasses are termed wearable computer technology and designed in such a pattern that they look like regular wearable sunglasses. AR glasses are brilliant because they provide various benefits to users, such as notification display, hands-free computing, and Augmented Reality. Thus, the article includes many vital current statistics to help you understand the topic better.
Joseph D'Souza started Coolest Gadgets in 2005 to share his love for tech gadgets. It has since become a popular tech blog, famous for detailed gadget's reviews and companies statistics. Joseph is committed to providing clear, well-researched content, making tech easy to understand for everyone. Coolest Gadgets is a trusted source for tech news, loved by both tech fans and beginners.
