WiX Statistics By Social Media, Stock Market, Usage, Regions, Revenue, Growth And Facts

Introduction

WiX Statistics: WiX is an online platform that lets people build professional websites easily without needing to know how to code or have technical skills. WiX is a simple drag-and-drop design tool that helps individuals and businesses create customized websites quickly. Users can pick from many pre-designed templates and then adjust them to fit their needs.

The platform includes many helpful features, such as text editors, image galleries, video integration, forms, online stores, blogging tools, and much more. WiX helps users create websites for different purposes, like personal portfolios, business sites, online stores, blogs, and social groups. It also makes sure websites work well on mobile devices, including smartphones and tablets. We shall shed enough light on WiX Statistics through this article.

Editor’s Choice

• WiX is one of the most popular website builders in the world. It powers over 7 million websites and is used by more than 200 million people every day.
• Out of these, over 5.5 million users are paying for premium plans.
• WiX has over 10.8 million websites worldwide, with 8.5 million of them live.
• More than 1 million WiX websites are in the United States, followed by the UK, with over 494,000 sites.
• WiX powers 2.5% of all websites globally, as per WiX Statistics.
• WiX is the most popular website builder, making up 9.9% of over 18 million websites.
• In 2022, WiX earned $1.3 billion in revenue, but it has had negative net income for the past decade.
• 1 million websites use WiX’s eCommerce payment solution.
• WiX offers more than 800 designer-made templates and over 500 professional apps.
• You can use WiX in 20 languages, and it’s available in over 190 countries.
• com had 44.1 million visitors in February 2023.
• There are 220 million WiX users, and 4.5 million of them are paying customers.
• WiX Statistics stated that the most popular WiX store category is apparel.
• WiX accounts for 2% of all websites online and gains 45,000 new users daily. It’s available in over 190 countries and supports 30 different languages.
• In the U.S., WiX has almost 30,000 live websites. In August 2023, WiX’s main site had 46.5 million visitors, up from 45.3 million in July and 46.3 million in June 2023.
• WiX saw a 2.6% growth in visitors.
• The top three countries with the most traffic on WiX in 2023 were the United States (161,824 visitors), the United Kingdom (32,971 visitors), and Canada (25,417 visitors).
• com has earned a 4.5 out of 5-star rating for its services.

What is WiX?

Wix.com Ltd. (Hebrew: וויקס.קום, romanized: wix.com), or just “WiX,” is an Israeli software company that is publicly traded in the US. It provides cloud-based tools for building websites, including HTML5 sites and mobile sites, using an easy drag-and-drop editor.

WiX allows users to add features to their websites, such as social media tools, e-commerce, email marketing, contact forms, and community forums. The platform works on a freemium model, where WiX makes money from users upgrading to premium services. As of September 2023, according to W3Techs, about 2.5% of websites are built using WiX.

General WiX Statistics

• WiX has both free and paid plans. With the free plan, users can’t have their own domain and must use a WiX subdomain. The free plan also includes ads on the website, limited storage, and no access to analytics. Users need to upgrade to a paid plan to create an online store.
• As of May 2022, WiX is used by 2.3% of all websites. While this might seem small, it’s growing quickly. It passed 2% in March 2022 and was just above 1.5% in May 2021.
• By March 2022, over 7 million websites had been built with WiX. Four thousand of those WiX websites were among the top 1 million most popular websites worldwide.
• WiX is now the most popular website builder, surpassing Squarespace in 2020. WiX holds 3.4% of the website builder market, while Squarespace holds 3%.
• According to WiX Statistics, WiX has 37% of the website builder market, with Squarespace in second place at 20% and GoDaddy Website Builder in third place at 11%.
• WiX offers more than 900 templates for users to design their websites. This large number of choices makes it easy to find the right design.
• WiX earned $989 million in 2020, mainly from premium subscriptions and ads. This is more than its biggest competitor, Squarespace, which earned $621.1 million that year.

(Reference: wpoven.com)

• WiX went public in 2013. Its shares were priced at $17.30 at first, but by 2021, they rose to $162.87. However, in 2022, the stock price dropped to $67.35.
• WiX has over 200 million users. It grew quickly, reaching 10 million users by 2011 and 50 million by 2014. In 2020 alone, WiX gained 31 million new users.
• About 45,000 new people start using WiX every day, which shows its growing popularity.
• Over 44,000 WiX apps are installed every day. These apps add extra features to websites, like live chat and marketing tools.
• WiX is used in 190 countries, and its website builder is available in 30 languages, making it accessible worldwide.
• The United States has the most WiX websites, with 27,508 live websites. Other top countries include the UK, Japan, and South Korea.
• WiX has over 5.5 million premium subscribers. Premium users get extra features and no ads, and the number of subscribers has been growing quickly over the years.

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WiX Social Media Usage on WiX Stores

• E-commerce businesses use social media platforms to interact with millions of customers, as per WiX Statistics.
• Instagram and Facebook are the most popular online stores, while Twitter, Pinterest, and YouTube are also commonly used.

#1. 53.4% of WiX stores use Instagram.

#2. 39.9% of WiX stores use Facebook.

#3. 10.1% of WiX stores use YouTube.

WiX Stock Market Statistics

• WiX shares are currently worth $131.23 each.
• When WiX went public on the Nasdaq in 2013, it sold 7.7 million shares at $16.50 per share, making the company worth around $750 million at that time.
• In the past year, WiX’s stock price has risen by over $48, going from $76.83 to $131.23 as of April 2024.
• WiX’s highest-ever share price reached $353.09 on February 9, 2023, as per WiX Statistics.
• As of now, WiX is valued at $7.15 billion, which is up from $4.5 billion at the beginning of 2023. The company’s enterprise value stands at $7.20 billion.

(Source: stylefactoryproductions.com)

WiX Stores Statistics

• BuiltWith has tracked 6.6 million WiX Stores, with 2.1 million of them currently active and running worldwide.
• Interestingly, there are more WiX Stores in the US than regular WiX websites.

WiX Stores By Country

• Most Popular WiX Store Categories:

(Reference: enterpriseappstoday.com)

• In 2023, the main eCommerce platforms in the US are Shopify, WooCommerce, and WiX.

Other Interesting WiX Store Stats:

• WiX stores use Instagram as their most popular social media platform (56.7%), followed by Facebook (47%) and Twitter (9.5%).
• 56% of WiX stores prefer using email to communicate, with phone and WhatsApp also being used.
• 64% of WiX stores sell between one and nine products, as per WiX Statistics.
• The top technologies on WiX stores include Fastly CDN, YouTube Player, and Google Adsense.

WiX Usage Statistics

• There are 367,024 premium websites on WiX, with 120,970 in the US.
• Each day, more than 44,000 apps are downloaded from the WiX App Market.
• WiX reached 1 million users in 2009, 10 million in 2011, 50 million in 2014, and 200 million when Editor X was launched in 2023.
• WiX Statistics stated that around 332,000 e-commerce websites are built with WiX.
• Every day, 45,000 new people sign up for WiX.
• WiX gets over 56.31 million visitors monthly.
• As of February 2023, WiX had 3.7% of the CMS market, which is up almost 1.2% since July 2022.

(Reference: stylefactoryproductions.com)

• WiX powers more than 3.8 million websites worldwide.
• WiX is the second most popular website builder for the top 10,000 websites.
• 11% of brands using simple website tools prefer WiX over other platforms.
• WiX gained 132,000 new paid users in the second quarter of 2022.
• WiX made $761 million in revenue in 2023, as per WiX Statistics.
• WiX is available in 30 languages globally. WiX employs over 5,100 people, according to their yearly report.

WiX Regional Statistics

• Website creators and online store owners use WiX in over 190 countries across the globe.
• BuiltWith estimates that out of the eight million+ active WiX websites, around 1.1 million are based in the United States, which accounts for about 14% of all WiX sites.

(Reference: stylefactoryproductions.com)

• The United Kingdom is WiX’s second-largest market, with around 500,000 websites. Brazil is third, with over 219,000 WiX sites.
• Germany is in fourth place, with more than 182,000 WiX websites. Australia is fifth, with about 176,000 WiX sites.
• WiX’s home country, Israel, has 20,830 WiX websites, making it the 26th largest market for WiX.
• You can find the full list of the top ten countries with the most WiX websites in the table below.

WiX Website Statistics

Monthly Traffic:

• WiX.com is ranked 774th in the world for traffic, as per WiX Statistics.
• In February 2023, the site had 46.6 million visitors, which is 10.4% lower than in January 2023. For comparison, Squarespace had 33.6 million visitors.

Monthly Traffic Breakdown:

• December 2022: 44.1 million
• January 2023: 52 million
• February 2023: 46.6 million

Audience Demographics:

• Most of WiX’s visitors come from the United States (31.49%), followed by the United Kingdom (7.16%), India (4.85%), Brazil (4.71%), and Canada (4.21%).
• WiX attracts both men and women, but there are more male visitors:

-41% male

-59% female

Age Breakdown:

(Reference: enterpriseappstoday.com)

The largest group of visitors is between the ages of 25 and 34, which is similar to Wix’s main competitor, Squarespace.

#1. 18-24: 16.60%

#2. 25-34: 30.85%

#3. 35-44: 20.84%

#4. 45-54: 15.86%

#5. 55-64: 10.11%

#6. 65+: 5.75%

Traffic Sources:

In the second half of 2023, most of Wix’s website traffic came from desktop users.

Desktop traffic made up 74.4%, or about 34 million visits, while mobile users accounted for just 25.6% or 11 million visits.

Most of the traffic to Wix.com comes directly from users who type in the website address themselves (66.98%). The second-largest traffic source is from search engines, mostly Google.

• Direct traffic: 66.98%
• Organic search: 20.71%
• Referrals: 3.22%
• Email: 3.13%
• Paid search: 2.88%
• Social media: 2.67%
• Display ads: 0.4%

Social Media Traffic Breakdown:

• YouTube is the biggest source of social media traffic (46.10%), followed by Facebook (20.17%) and WhatsApp (8.96%).

Top-Level Domains Using WiX:

#1. .com: 66%

#2. .org: 7.9%

#3. .uk: 2.7%

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WiX Revenue Statistics

• WiX earned $1.56 billion in revenue for the 2023 financial year, a 13% increase from $1.39 billion in 2022.
• Wix’s earnings come from two main areas: ‘Creative Subscriptions’ and ‘Business Solutions’. ‘Creative Subscriptions’ is the income Wix gets from users paying to create and host websites. ‘Business Solutions’ includes money from other services like email marketing, payment processing, and apps, as per WiX Statistics.
• In 2024, WiX earned $1.15 billion from ‘Creative Subscriptions’, an 11% increase from the previous year. Its Business Solutions’ earnings totaled $409.7 million, an 18% increase year over year.
• WiX also tracks its ‘annualized recurring revenue’ (ARR), which is the total expected yearly revenue from subscriptions and transaction fees in the last month of the financial period, multiplied by 12.

(Reference: stylefactoryproductions.com)

• In 2024, WiX’s ARR for ‘Creative Subscriptions’ was $1.192 billion.
• Additionally, WiX generates significant income through its ‘WiX Partners’ program.
• This involves agencies and freelancers who use WiX to build websites for clients.
• In the third quarter of 2023, WiX Partners generated $468.5 million, a 35% increase from the previous year.
• According to WiX Statistics, 59% of WiX’s revenue comes from North America, 26% from Europe, 11% from Asia, and 4% from Latin America as of December 2022.

WiX Growth Statistics

• Right now, there are 694,733 active stores on the WiX platform, as per WiX Statistics.

Here’s how WiX stores have grown:

• WiX stores grew by 5.9% from one quarter to the next in the third quarter of 2024.
• In the third quarter of 2024, WiX stores grew by 29% compared to the same period last year.

(Reference: storeleads.app)

WiX Milestones and Random Facts

• Initially, WiX had 37 million users and earned $34 million in revenue. It filed for a $100 million IPO on the NYSE.
• WiX became a public company in 2013, selling 7.7 million shares and raising about $127 million, according to WiX Statistics.
• In 2009, WiX reached 1 million users, and by 2019, it had grown to 150 million users, including nearly 4.2 million paying subscribers.
• WiX’s stock price hit $100 per share in 2017, and its market value was around $4.5 billion.

(Source: stylefactoryproductions.com)

• In 2023, WiX had fewer than 300,000 premium customers. By 2017, that number grew to 2.5 million.
• By June 30, 2023, WiX had nearly 5,000 employees, of which over 2,200 (about 50%) worked in research and development.

(Reference: colorlib.com)

• There are over 800 free-of-cost, already-designed templates for registered users, as per WiX Statistics.
• WiX Statistics stated that WiX e-commerce websites can manage high-volume sales, processing up to 750 transactions per second.

Conclusion

That’s the end of our detailed WiX Statistics summary, and we hope it helped answer some of your questions. As one of the most widely used website builders, Wix continues to improve, making it easier for everyone to create, manage, and maintain their websites, blogs, and online stores.

You have full freedom to design your website using a wide variety of customizable templates and both free and paid apps. Take full advantage of Wix now and start building something great!

Joseph D'Souza

Joseph D'Souza started Coolest Gadgets in 2005 to share his love for tech gadgets. It has since become a popular tech blog, famous for detailed gadget's reviews and companies statistics. Joseph is committed to providing clear, well-researched content, making tech easy to understand for everyone. Coolest Gadgets is a trusted source for tech news, loved by both tech fans and beginners.

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