Google Search Statistics By Category, Market Share, Rank, Shopping Search, Trends And Percentage Of Page Clicks
Joseph D'Souza
Updated · Dec 27, 2024
TABLE OF CONTENTS
Introduction
Google Search Statistics: Search engines are connecting us with the world and thus have become the most powerful tools in terms of technology. Today, Google is the leading and dominating search engine in the globe, which has captured more than 90% of the global market, making it a default search engine for the majority of us. Google search engine is user-friendly and provides us with many features to access and save information.
Not only this, but AI welcomed by many technological companies is helping to shape the world in similar cases. Now you can search whatever you want using AI-powered search on the internet. Now, let’s understand various aspects of Google search through Google Search Statistics.
Editor’s Choice
- Google processes about 8.5 billion searches each day worldwide.
- Mobile devices account for a substantial share of Google searches. Approximately 33% of mobile users take longer to decide their next action compared to desktop users.
- Nearly 20% of searches are made using voice, indicating a growing reliance on voice-enabled search technologies.
- Around 86% of users utilize Google Maps to locate businesses, significantly impacting store visits and purchases.
- About 46% of product searches start on Google, with over 50% of shoppers using it to discover new brands.
- Every USD 1 spent on Google Ads yields about USD 8 in return, highlighting its effectiveness in driving revenue.
- As of 2022, Google Search holds a commanding market share, with 95.6% on mobile and 84.7% on desktop.
- The majority of users, 77%, search on Google more than three times daily.
- The average Google search query is three words long.
- About 39.6% of organic searches result in a click on Google’s first listed result.
- Google accounts for 92% of global search volume as of 2023.
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General Google Search Statistics
- Google Search Statistics state that, in 2022, per-minute searches made on Google accounted for 5.9 million.
- The word Google itself is a leading Google search query.
- Furthermore, 50% of Google searches go without any click.
- Google Search Index has more than 100,000,000 GB of data stored.
- According to Google Search Statistics by advertising, every $1 spent on ads on Google Search, makes $8 in return on average.
- On average, total searches generated on Google are 8.5 billion a day making it 3 to 4 times of searches per person.
- Per second searches made on Google search accounts for 99,000.
- According to 65% of SEO businesses, recent updates on Google's 2023 algorithm have made positive changes in SERP rankings as well as web traffic.
- Contents with long-tailed keywords are 1.76x more likely to get organic SERP clicks.
- As of today, Google is the most visited website in the world since its launch.
- As of 2023, 92% of global search volume is from Google.
- Moreover, in March 2023, Google has indexed 40 to 60 billion active web pages.
- The average time taken to click on something found on Google search is around 14.6 seconds.
- On average, Google search queries are 3 words long.
- More than half of the Google searches include brand names resulting in 54%.
- 65% of the users on Google search click on organic results.
- Around 91% of websites receive 0 organic traffic from Google.
- 91% of traffic on Google Lens is generated from mobile-compatible websites.
- As of 2022, 49% of consumers have shown interest in AI-powered search.
- In 2022, Google removed around 115 million fake reviews that appeared on Google Search using AI.
- In 2022, Google took down 200x more spammed websites that appeared on search, which now makes the platform 99% spam-less.
- During the search, 30% of users search for local information, for a service or product close to the home address.
- Every day, google generates 15% of unique searches all of which include keywords.
- 20% of searches are made for Google Images.
- Upon generating 35% of clicks on an Ad, the Google star rating becomes visible on the results page.
- According to reports, top-ranked websites won’t ever be seen on the search just because they are only mobile-friendly.
- As of November 2023, Google.com generated 177.84 billion worldwide traffic, which was slightly higher in October resulting in 180.27 billion. This has shown a decrease in the rate of visitors by a negative 1.35%.
- In 2022, Wordle was the most searched term in the United States of America.
- Only 0.78% of users click on Google’s 2nd search results page.
Top 5 Google Search By Category Worldwide
The Year 2023
| Category | 1 | 2 | 3 | 4 | 5 |
| Actors | Jeremy Renner | Jamie Foxx | 市川 猿之助 (Ichikawa Ennosuke IV) | Danny Masterson | Pedro Pascal |
| Passings | Matthew Perry | Tina Turner | Sinéad O’Connor | Ken Block | Jerry Springer |
| People | Damar Hamlin | Jeremy Renner | Andrew Tate | Kylian Mbappé | Travis Kelce |
| News | War in Israel and Gaza | Titanic Submarine | Turkey Earthquake | Hurricane Hilary | Hurricane Idalia |
| Games | Hogwarts Legacy | The Last of Us | Connections | Battleground Mobile India | Starfield |
| Movies | Barbie | Oppenheimer | Jawan | Sound of Freedom | John Wick: Chapter 4 |
| Athletes | Damar Hamlin | Kylian Mbappé | Travis Kelce | Ja Morant | Harry Kane |
| Recipe | Bibimbap | Espeto | Papeda | Scooped Bagel | Pasta e fagioli |
| Musicians | Shakira | Jason Aldean | Joe Jonas | Smash Mouth | Peppino di Capri |
| Sport teams | Inter Miami CF | Los Angeles Lakers | Al-Nassr FC | Manchester City F.C | Miami Heat |
| Songs | アイドル – Yoasobi | Try That In A Small Town – Jason Aldean | Bzrp Music Sessions, Vol. 53 – Shakira and Bizarrap | Unholy – Sam Smith and Kim Petras | Cupid – FIFTY FIFTY |
| Google Maps: Top Stadiums | Spotify Camp Nou, Barcelona, Spain | Santiago Bernabéu Stadium, Madrid, Spain | Wembley Stadium, London, United Kingdom | Tokyo Dome, Tokyo, Japan | San Siro Stadium, Milano, Italy |
| Google Maps: Top Parks | Park Güell, Barcelona, Spain | Central Park, New York, New York | Hyde Park, London, United Kingdom | El Retiro Park, Madrid, Spain | Villa Borghese, Rome, Italy |
| Hum to Search: Top Songs | Bones – Imagine Dragons | Kesariya – Arijit Singh | アイドル – YOASOBI | Maan Meri Jaan – King | Believer – Imagine Dragons |
| TV Shows | The Last of Us | Wednesday | Ginny & Georgia | One Piece | Kaleidoscope |
| Google Lens: Top Apparel | Shirt | Outerwear | Footwear | Dress | Pants |
| Google Maps: Top Museums | Louvre Museum, Paris, France | The British Museum, London, United Kingdom | Musée d’Orsay, Paris, France | Natural History Museum, London, United Kingdom | teamLab Planets, Tokyo, Japan |
| Google Lens: Top Categories | Translate | Arts & Entertainment | Text | Education | Shopping |
(Source: trends. google.as)
(Source: statista.com)
- As of 2022, Google Search holds the largest market share in the search engine category.
- It has generated 95.6% of mobile and 84.7% of desktop search.
- Google search has been dominant over the past few years, however, other search engines have captured a minor market share resulting in Bing (8.6,0.6), Yahoo! (2.6,0.8), Yandex (1.3, 1.0), and Baidu.
By Media Usage on the Internet By Minute
| Characteristic | Amount per minute |
|---|---|
| Emails sent | 231,400,000 |
| Cryptocurrency purchased (USD) | 90,200,000 |
| Texts sent | 16,000,000 |
| Searches conducted on Google | 5,900,000 |
| Snaps shared on Snapchat | 2,430,000 |
| Pieces of content shared on Facebook | 1,700,000 |
| Swipes on Tinder | 1,100,000 |
| Hours streamed | 1,000,000 |
| USD spent on Amazon | 443,000 |
| USD sent on Venmo | 437,600 |
| Tweets shared on Twitter | 347,200 |
| Hours spent in Zoom meetings | 104,600 |
| USD spent on DoorDash | 76,400 |
(Source: statista.com)
- As of 2022, what people did do on the internet? Initially, they sent emails which accounted for 231,400,000 emails per minute around the world.
- Furthermore, they purchased cryptocurrency making it 90,200,000 per minute followed by sent texts 16,000,000 per minute.
- According to Google Search Statistics, people spent 5,900,000 minutes researching on Google.
- Other activities included sharing snaps on Snapchat, sharing content on Facebook, watching OTT, and much more…
By Rank
(Source : fitsmallbusiness.com)
- Having a top position in Google Search results changes the CTR by positive 74.5%, i.e. from first rank to second.
- Similarly, going 4th to 3rd and 3rd to 2nd will change CTR by 31.9% and 43.4% respectively.
- However, the lowest change in CTR is observed for pages ranked 10 and below.
By Changes in Ranking
(Reference: fitsmallbusiness.com)
- Little do we know, if a company’s website ranks first on a desktop site, it may or may not be on the same rank on mobile Google search. The study shows that the algorithms for the same work differently on devices.
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By Times Searched
(Reference: onthemap.com)
- According to Google Search Statistics, the majority of the users resulting in 77% searching on Google more than 3 times a day.
- There are 14% of people who research on Google 1 to 3 times a day and 7% of users 5 to 10 times per week.
By Shopping Search
(Reference : fitsmallbusiness.com)
- Consumers who shop online, prefer Amazon, Search engines including Google and Bing, and Walmart.com resulting in 61%, 49%, and 32%. Surprisingly, only 15% of consumers check authorized websites of brands and retailers as compared to other eCommerce websites.
- Other platforms used for shopping include Instagram, Facebook, YouTube, TikTok, and other eCommerce websites.
By Percentage of Page Clicks
(Reference: fitsmallbusiness.com)
- Considering the organic search, according to Google Search Statistics by user behavior, 39.6% times of search, users click on Google’s first result.
- The second and third results receive 18.4% and 10.1% clicks respectively.
- On the other hand, the lowest organic clicks are generated by the 10th result resulting in 2.1%.
By Trends
By Most Popular Searches Globally as of April 2023
| Ranking | Keyword | Search Volume |
| 1 | youtube | 1,200,000,000 |
| 2 | 867,000,000 | |
| 3 | WhatsApp web | 543,300,000 |
| 4 | weather | 512,700,000 |
| 5 | translate | 444,700,000 |
| 6 | 444,700,000 | |
| 7 | Amazon | 388,700,000 |
| 8 | Gmail | 363,300,000 |
| 9 | google translate | 363,300,000 |
| 10 | 338,000,000 |
(Source: semrush.com)
- As of April 2023, the top 3 Google searches around the world were YouTube (1,200,000,000), Facebook (867,000,000), and WhatsApp Web (543,300,000).
- However, Google itself ranked number 6th for having 444,700,000 searches even after initially landing on the Google search page.
By Most Google Questions in the USA
| Ranking | Keyword | Search Volume |
| 1 | where is my refund | 15,500,000 |
| 2 | is Rihanna pregnant | 5,600,000 |
| 3 | what time is the Super Bowl | 1,700,000 |
| 4 | when is the super bowl | 1,700,000 |
| 5 | when is easter | 1,500,000 |
| 6 | how many ounces in a cup | 1,300,000 |
| 7 | what time is it | 1,200,000 |
| 8 | is Rhianna pregnant | 1,100,000 |
| 9 | when is easter 2023 | 1,000,000 |
| 10 | how many weeks in a year | 1,000,000 |
(Source: semrush.com)
By Most Googled Questions Worldwide
| Ranking | Keyword | Search Volume |
| 1 | where is my refund | 15,500,000 |
| 2 | how many ounces in a cup | 8,600,000 |
| 3 | how to calculate BMI | 7,500,000 |
| 4 | is Rihanna pregnant | 5,600,000 |
| 5 | how late is the closest grocery store open | 4,700,000 |
| 6 | what is my IP | 4,100,000 |
| 7 | what is my IP address | 3,100,000 |
| 8 | how to calculate the percentage | 2,900,000 |
| 9 | how many centimeters in an inch | 2,600,000 |
| 10 | how to delete an Instagram account | 2,200,000 |
(Source: semrush.com)
By Most Searches in the USA
| Ranking | Keyword | Search Volume |
| 1 | youtube | 173,700,000 |
| 2 | weather | 133,000,000 |
| 3 | Amazon | 124,000,000 |
| 4 | 124,000,000 | |
| 5 | 68,000,000 | |
| 6 | wordle | 55,600,000 |
| 7 | Gmail | 55,600,000 |
| 8 | Walmart | 45,500,000 |
| 9 | google translate | 42,700,000 |
| 10 | NFL | 39,400,000 |
(Source: semrush.com)
Google Search Statistics By Device Traffic
(Reference: semrush.com)
- Over the last 6 months of 2023, Google Search Statistics showed the countries with the highest number of traffic considering mobile and desktop devices.
- The above chart shows major traffic from all of the countries is generated from mobile devices.
- The total mobile device contributions are 83.58% while desktop is just 16.42% resulting in 149 billion and 30 billion respectively.
By Organic Traffic
(Reference: cloudwards.net)
- Google search generates 90.6% of monthly organic traffic.
- There are 4.1% of 10 plus organic visits, while less than 10 make up 5.3%.
Trending Google Searches
(Source: statista.com)
By Most Popular Search Questions on Google by Monthly Search Volume
(Reference: statista.com)
- In 2023, around the globe, where my refund is the most searched question on Google with 15.5 million searches, followed by how many ounces in a cup (8.6 million) and how to calculate BMI (7.5 million).
By Top Search Queries Worldwide
(Reference: statista.com)
- the top 3 Google search queries for 2023 in Q2 were Google, Weather, and YouTube by index values of 100, 74, and 73 respectively.
- Facebook, IPL, Amazon, Instagram, and Gmail were some of the top search queries as well.
Conclusion
It is no doubt that Google has become a part and parcel of our lives. Every day we need something we search for it on Google and immediately find answers. There was a time when we used to grab knowledge from elderly people, and now we use platforms such as Google Search to do our research. The times have changed and these Google Search Statistics, show the major contribution to search engines is made by Google only.
Google Chrome, which leads to search is now a default browser in the majority of the user’s laptops and mobile phones. Think of a day living without any of these technologies, how would we spend it?
Joseph D'Souza
Joseph D'Souza started Coolest Gadgets in 2005 to share his love for tech gadgets. It has since become a popular tech blog, famous for detailed gadget's reviews and companies statistics. Joseph is committed to providing clear, well-researched content, making tech easy to understand for everyone. Coolest Gadgets is a trusted source for tech news, loved by both tech fans and beginners.
