Tablets Statistics By Demographics, Screen Resolution, Provider, Lifespan and Usage

Introduction

Tablets Statistics: According to reports, the global tablet market size is expected to exceed USD 59.9 billion by the end of 2028, with a growth rate of 1.72% from 2023 to 2028. In recent years, there has been a significant increase in the demand for tablets worldwide, resulting in the overall market growing larger than the smartphone industry, although still not as large as the laptop market.

The demand for larger screen-size mobile devices has surged after the COVID-19 pandemic due to increased need for online education and remote employment, resulting in a 53% growth in the market by the end of 2022. These tablet statistics offer valuable insights into the recent trends in the tablet market.

Editor’s Choice

• According to Statista report analysis, global revenue earned by the tablet market is expected to be USD 55 billion by the end of 2023.
• Whereas, by 2025 the market value of tables is going to expand by USD 104.53 billion.
• In the case of tablet revenue generation, the United States is leading around the world with expectations above USD 10 billion.
• Whereas, the total number of shipments in 2023 is going to reach 142 million shipment units and by the 3rd quarter of 2023 shipment units will turn 33.2 million.
• As of reports, in the 3rd quarter of 2023 Apple iPad shipments were holding the highest share of 37.5% around the world.
• According to the reports of Market Splash, by the end of 2025 global tablet shipment is expected to reach around 156 million units.
• As of 2023, almost 22% to 23% of people use tablets for streaming videos, movies, and sending emails.
• In the United States, the average longevity of tablets has decreased to 5 years in 2023.
• As of January 2023, in the United States tablets accounted for 3% of total internet traffic.
• North American region holds the highest tablet shipment with a 22% share in 2023.

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Facts About Tablets

• As of 2023, above 1.28 billion people are using tablets around the world.
• The most used tablet is Apple iPad and by the end of 2023 revenue is expected to reach $6.44 billion.
• According to reports by Pew Research, almost 54% of people use tablets for email purposes such as sending and receiving emails.
• The United States of America has the largest market share for tablets as it delivers 22% of worldwide shipments of tablets followed by Europe with 21%.
• According to the reports of Insider Intelligence, overall tablet sales reached above $64 billion in January 2023.
• In the United States around 60% of tablets are Apple iPads, which is followed by Amazon (17.5%) and Samsung (13%) as of 2023.
• By the end of 2026, the global tablet PC market is expected to grow at a CAGR of 22% and the expected market value is expected to be $3.5 billion.
• In 2023, people aged between 25 years to 44 years used tablets the most with a 45.8% share.

General Statistics

• According to the reports of Market Splash, in 2023 the combined market of tablets and PCs has declined by 2.6%.
• As of reports, 68% of tablet users are using their device most of the time, whereas 18% of users (some of the time), and 9% users (irregular now and then).
• From 2022 to 2023, in the United States tablet online shopper conversion rate is 2.3%.
• The leading operating system of tablets around the world is Google’s Android with a market share of 60% by the end of 2023 and iOS tablets market share is approximately 10%.
• As of January 2023, around 48.7% of tablet users have used Chrome as their primary browser.
• By the end of 2027, overall traffic associated is expected to reach 6.64 exabytes per month.
• As of reports, between 7 pm to 12 pm, more than 50% of tablet interactions take place in 2023.

Things Can Be Done on Tablets

• There are many things people can do by using tablets but here discussing the 10 important features of tablets.
• Tablets can be used as secondary monitors for users who love multitasking.
• They also help in remotely accessing users’ PCs of any operating system such as Android, iOS, and Windows 8.
• If you are a gaming geek, then tablets are best for playing retro games.
• These devices also allow making free calls available both for iOS and Android in which users can make conference calls with a maximum of 12 people at a time.
• Other features are allowing streaming live TV, being used as Kindle, facility wireless printing, help in accessing your files from anywhere, can also be used for getting directions and acting as a safeguard of your home.

Worldwide Tablet Shipments (Q1 2024)

• Worldwide tablet shipments grew by 1% in the first quarter of 2024, reaching 33.7 million units.
• This increase follows four quarters of declining shipments, supported by a revival in consumer spending and economic stabilization.
• Apple led the market with 12.0 million iPads shipped, holding a 36% market share, though it saw a 13.9% decline in shipments compared to Q1 2023.
• Samsung was the second-largest vendor, shipping 6.8 million tablets, with a slight 1.2% growth from the previous year.
• Huawei experienced strong growth, shipping 2.7 million tablets, a 70.2% increase, driven mainly by demand in China and the Asia Pacific region.
• Lenovo shipped 2.1 million units, growing by 12.9%, while Amazon shipped 2.0 million units, but saw an 18.2% decline.
• The tablet market is expected to stabilize above pre-pandemic levels, with new innovations like OLED screens in iPads and foldable designs contributing to growth.
• The expansion of 5G infrastructure and postponed commercial deployments are likely to increase demand for tablets throughout the year.

• In the first quarter of 2024, Apple led the global tablet market by shipping 12.0 million iPads, which gave them a 36% share of the market. Samsung came in second, shipping 6.8 million units, which was a slight increase of 1% from before.
• Huawei maintained its third position by shipping 2.7 million units, seeing a significant 70% growth mainly due to high demand in China and other parts of Asia.
• Lenovo and Amazon were fourth and fifth, each shipping over 2 million tablets.

Global Tablets Statistics

By Revenue

(Reference: statista.com)

• According to the above graph analysis, in 2023 revenue earned by the global tablets market is expected to reach $55 billion.
• Furthermore, in 2024 revenue earned by the market is going to decrease resulting in $53.7 billion and in coming years it is predicted that revenue shares are going to increase followed by 2025 ($55.1 billion), 2026 ($56.2 billion), 2027 ($58.2 billion), and 2028 ($59.9 billion).
• On the other hand, revenue change percentages are followed by 2023 (-4%), 2024 (-2.3%), 2025 (+2.6%), 2026 (+2.5%), 2027 (+2.9%), and 2028 (+3%).

By Average Revenue Per Capita

(Reference: statista.com)

• According to Statista Market Insights, in 2023 the average revenue per capita is expected to be $7.15.
• Whereas, in coming years revenue per capita is followed by 2024 ($6.94), 2025 ($7.06), 2026 ($7.18), 2027 ($7.33), and 2028 ($7.49).

By Country-Wise Revenue Comparison

(Reference: statista.com)

• As of 2023, the highest revenue generated by the United States of America in the tablet market that is expected to be $10 billion with a CAGR of -0.58% from 2023 to 2028.
• Followed by next two highest revenue-generating countries are China and India supposed to cross $7.9 billion and $5 billion with 1.23% and 5.05% of CAGR from 2023 to 2028 respectively.
• Whereas, revenue generated by Japan is going to be $2.1 billion and Nigeria resulting in $1.5 billion as of 2023 with -2.57% and 1.6% of CAGR in the forecasted year respectively.

By Price Per Unit

(Reference: statista.com)

• As of the above chart analysis, in 2023 global tablet price per unit is going to be $299.40.
• In coming years the prices are going to vary as per demands and are predicted in 2024 ($293.70), 2025 (4295.90), 2026 ($297.80), 2027 ($299.60), 2028 ($301.70).

By Volume

(Reference: statista.com)

• Based on the global tablet volume in 2023, it is expected to be 175.9 million pieces.
• In coming years volume shares are followed by 2024 (175.8 million pieces), 2025 (179.2 million pieces), 2026 (182.5 million pieces), 2027 (186.8 million pieces), and 2028 (191 million pieces).
• Whereas, the volume growth rate of the tablet market is expected to reach in 2023 (1.7%), 2024 (-0.0%), 2025 (1.9%), 2026 (1.8%), 2027 (2.4%), and 2028 (2.2%).

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By Shipments

(Reference: statista.com)

• As of the above graph analysis, in the 2nd quarter of 2023 total tablet shipment resulted in 28.3 million units, and in the 3rd quarter, it resulted in 33.2 million shipment units.
• As of reports, total tablet shipments market share by brands in the 1st quarter of 2023 are followed by Apple (35.2%), Samsung (23.1%), Huawei (6.6%), Amazon (4.6%), Lenovo (6.2%), and others (24.4%).
• In the 2nd quarter of 2023, the market share stats by tablet brands are Apple (37%), Samsung (20.6%), Huawei (5.9%), Lenovo (7.6%), Xiaomi (3.6%), and others (25.3%).
• In the 3rd quarter of 2023, brand shares are followed by Apple (37.5%), Samsung (18%), Huawei (6.8%), Amazon (6.5%), Lenovo (7.9%), and others (23.3%).
• According to the reports of Market Splash, tablet shipments statistics by region are followed by North America (22%), Western Europe (21%), Greater China (14%), Middle East and Africa (14%).

By Demographics

• According to Techjury research analysis, in 2023 most users of tablets belong to Generation X, Millennials, and Baby Boomers with a share of 55%, 53%, and 52% respectively.

(Reference: marketsplash.com)

• As of 2023, tablet users share by gender are followed by 50.8% women and 49.2% men respectively.
• As of the report analysis, 3 out of 5 users of tablets have had an income of around $75,000 or more.
• At least one tablet is owned by 53% of Americans in 2023.
• Based on education, almost 51% of tablet users are college graduates.
• Whereas, in the United States average session of the table is estimated at 7.42 minutes.
• Tablet users statistics by age groups in 2023 are followed by 25 years to 44 years (45.8%), 30 years to 40 years (46%), and above 65 years (7%).

By Usage

• As of reports, 68% of tablet users are using their device most of the time, whereas 18% of users (some of the time), and 9% users (irregular now and then).
• On the other hand, 71% of users of tablets prefer reading and hearing facts in 26% prefer watching videos and pictures.
• As of 2023, tablet usage percentages are followed by watching movies and videos (22%), sending emails (23%), social networking (18-19%), reading news (19%), and online shopping (19%).
• As of February 2023, tablet users favorite free apps category are books (Amazon Kindle), business (Zoom), education (Toca Life World: Build a Story), entertainment (Disney+), games (Roblox), and travel (Google Earth).
• As of January 2023, around 48.7% of tablet users have used Chrome as the primary browser, which is followed by 35% of tablet users using Safari, and 15.19% opted for Android.

By Lifespan

(Source: techjury.com)

• The lifespan is based on two categories software update and hardware capacity thus, according to the reports of Techjury, Apple iPads have having highest lifespan over others followed by software updates (9 years) and hardware capacity (4 years).
• Android Tablets: software updates (2.1 years) and hardware capacity (4 years).
• Windows Tablets: software updates (5 years) and hardware capacity (5 years).
• Chrome Books: software updates (4 years) and hardware capacity (4 years).
• OS-Agnostic Tablets: software updates (5 years) and hardware capacity (5 years).

By Countries

(Reference: marketsplash.com)

• According to the reports of Market Flash, tablet browsers are mainly segmented into 3 categories such as Safari users, chrome users, Android users, and others.
• As of 2023 in the United Kingdom, tablet browser users shares are followed by Safari (46.48%), Chrome (35.1%), Android (17.57%), and others (1.18%).
• In Canada: Safari (47.48%), Chrome (41.7%), Android (9.76%), and others (0.6%).
• In Germany: Safari (26.94%), Chrome (58.91%), Android (10.88%), and others (1.87%).
• In Australia: Safari (51.37%), Chrome (45.24%), Android (2.34%), and others (0.6%).
• In China: Safari (58.72%), Chrome (8.13%), Android (27.84%), and others (4.32%).

By Provider

(Reference: vpnalert.com)

• According to the reports of VPN Alert analysis, in the United States, the highest market share was accounted by Apple’s tablet with 53.46% which is followed by Samsung (20.7%), and Amazon (11.69%) by the end of January 2023.
• As of January 2023, in the United Kingdom, the market share statistics by tablet providers are followed by Apple (58.67%), Samsung (20.87%), Amazon (9.51%), and others (2.59%).
• In Canada: Apple (64.86%), Samsung (25.24%), Amazon (2.65%), and others (1.36%).
• In Germany: Apple (38.75%), Samsung (44.71%), Amazon (3.45%), and others (5.52%).
• In Australia: Apple (78.3%), Samsung (19.84%), Amazon (0.2%), and others (0.36%).
• In China: Apple (67.58%), Samsung (2.3%), Amazon (0.05%), and others (4.81%).
• In India: Apple (21.9%), Samsung (63.84%), Amazon (0.53%), and others (7.2%).

By Screen Resolution

(Source: statcounter.com)

• As of the above line chart analysis, the highest screen resolution market share of the table around the world accounted for 768*1024 (24.41%) by November 2023.
• Furthermore, other types of tablet screen resolutions statistics by market shares are followed by 810*1080 (10.23%), 1280*800 (6.86%), 800*1280 (6.15%), 820 *1180 (5.65%), and 601*962 (3.59%).
• In the North American region, the market share of table screen resolution by November 2023 is followed by 768*1024 (23.41%), 810*1080 (11.05%), 1280*800 (7.65%), 800*1280 (7.48%), 820 *1180 (4.94%), and 601*962 (4.93%).
• In the Asian region, the market share of table screen resolution by November 2023 is followed by 768*1024 (24.81%), 810*1080 (10.58%), 820 *1180 (8.14%), 1280*800 (4.72%), 834*1194 (3.89%), and 744*1134 (3.47%).
• In the European region, the market share of table screen resolution by November 2023 is followed by 768*1024 (25.27%), 810*1080 (9.55%), 820 *1180 (3.34%), 1280*800 (9.62), 800*1280 (8.78%), and 1334*800 (3.2%).

By Website Traffic

(Reference: marketsplash.com)

• As of the above graph analysis in January 2023, the highest website traffic was observed in the United Kingdom with a market share of 4.59%.
• Furthermore, other website traffic market share statistics by countries are followed by Canada (4.37%), Germany (3.51%), France (3.30%), the Netherlands (3.17%), Australia (3.14%), Japan (2.07%), South Africa (1.13%), and Brazil (0.71%).

India’s Tablet Statistics

• According to CMR Research analysis, in the 2nd quarter of 2023, the Wi-Fi tablet market of India recorded an impressive growth of 97% and a shipment share of 54%.
• The prices of tablets have remained between INR 20,000 to INR 30,000.
• Whereas, the market share of Apple tablets reached 25% in 2023 with a growth of 6% from last year.
• By August 2023, India’s 5G tablet market is expected to grow 29% from August 2022.

(Source: cmrindia.com)

• As of the above image analysis, in the 2nd quarter of 2023 Indian tablet’s highest market share was accounted for by Apple (25%) increased by 6% Y-o-Y.
• Furthermore, other brands market share are followed by Samsung = 25% (+6%), Lenovo = 23% (-30%), Realme = 8% (-53%), and Xiaomi = 6% (+155%).

Recent Developments

• Technological Innovations: Tablet manufacturers are focusing on versatile designs, including detachable and 2-in-1 models. For example, Lenovo’s ThinkBook Plus illustrates the trend towards devices that can switch between a laptop and a tablet, enhancing functionality for users​.
• Market Expansion: Samsung is enhancing its tablet offerings, focusing on productivity. Their new models, like the Galaxy Tab S10 and Galaxy Tab Active 5, cater to both general consumers and professionals in challenging environments, combining durability with performance​.
• Product Launches: Apple is set to transform its iPad lineup, introducing OLED displays in the iPad Pros, which promises ultra-crisp visuals. They’re also expanding their range with a new 12.9-inch iPad Air and updating the iPad Mini 7 with significant enhancements​.
  • Amazon introduced the Fire Max 11 tablet in May 2023, which is the most powerful tablet the company has released to date.
  • Apple launched a new generation iPad Pro with an M2 chip in October 2022, enhancing both versatility and performance.
  • Samsung released the Galaxy Tab S8 series, including the Ultra, S8+, and S8, in February 2022, focusing on creativity and productivity enhancements.

Conclusion

As of now, after completing the article on Tablets Statistics it can be easily stated that over the world Apple and Samsung are leading the market players in 2023. Due to technological advancements, the tablet market is growing enormously and is playing an effective role in enabling direct communication processes and greater flexibility for people who are using tablets.

This article includes several statistical analytics such as revenue share, shipment units, usage, demographics, website traffic; etc hope will help you understand the topic effectively.

Joseph D'Souza

Joseph D'Souza started Coolest Gadgets in 2005 to share his love for tech gadgets. It has since become a popular tech blog, famous for detailed gadget's reviews and companies statistics. Joseph is committed to providing clear, well-researched content, making tech easy to understand for everyone. Coolest Gadgets is a trusted source for tech news, loved by both tech fans and beginners.

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