Bose Corporation Statistics By Employees, Demographics, ESG, Buyers and Suppliers
Aruna Madrekar
Updated · Jan 09, 2025
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- History of Bose Corporation
- Focus on Sustainability
- General Bose Corporation Statistics
- By Employees
- By Headphones Market Share
- By Smart Speaker Market Share
- By Demographics
- By ESG (Environmental, Social and Governance)
- Bose Speaker Shipments Statistics
- By Buyers and Suppliers
- Bose Website Traffic by Geography
- Bose Net Promoter Score Statistics
- Looking Ahead for Bose
- Conclusion
Introduction
Bose Corporation Statistics: Bose is an American company based in Framingham, Massachusetts, that sells audio equipment. The company is known for its good sound quality products. Although its sales dropped a bit in 2024 compared to previous years, Bose has made great progress in becoming more sustainable, which looks promising for the future.
This Bose Statistics report gathers all the important market analyses from various sources to help you understand the latest market trends.
Editor’s Choice
- By the end of 2023, Bose Corporation made USD 3 billion globally.
- In 2023, Bose had about 6,000 employees around the world.
- The company operates in over 25 countries.
- In the U.S., Bose has a 2.9% market share in the Audio and Video Equipment Manufacturing Industry.
- About 12.5% of people in the U.S. have used Bose headphones, making it the third-largest brand in that market.
- Bose aims to cut its carbon and energy emissions by 42% by 2030.
- In 2023, Bose managed to recycle 90% of its waste, which amounted to 6,690.39 metric tons.
- Bose also runs an online store, bose.com, which made USD 204.6 million in 2023.
- In March 2024, bose.com had 4 million visits, a 4.36% increase from the previous month. However, 51.86% of visitors left the site after viewing just one page.
- Regarding website traffic, 77.86% came from mobile devices, and 22.14% from desktop computers.
History of Bose Corporation
- Amar Gopal Bose was born in 1929 in Philadelphia to a Bengali father and a mother of English and German ancestry.
- In 1956, Amar Bose earned his PhD in electrical engineering from MIT. His disappointment with a new hi-fi stereo system led him to research acoustics.
- In 1964, Dr. Bose founded Bose Corporation. Initially, the company worked on power-regulating systems for the military, while also exploring speaker design.
- In 1972, Bose started selling products outside the USA, beginning with Germany.
- In 1986, Bose noise-cancelling headphones were used by pilots on a record-breaking, non-stop flight around the world.
- In 1987, Dr. Bose and Dr. William R. Short were recognized as Inventors of the Year for their innovative loudspeaker system using a folded acoustic waveguide.
- In 1993, Bose redefined radio with the Bose Wave, a small unit delivering deep, rich sound.
- In 2000, the QuietComfort® headphones revolutionized air travel by reducing noise and improving in-flight entertainment quality.
- In 2008, Dr. Bose was inducted into the National Inventors Hall of Fame for his contributions to audio technology.
- In 2011, Dr. Bose donated a majority of the company’s non-voting shares to MIT, with the profits supporting MIT’s educational and research mission.
- In 2013, Dr. Amar Bose passed away at the age of 83, leaving behind a legacy of innovation and research at Bose Corporation.
- In 2014, Bose became the official headset provider for the NFL, enhancing on-field communication and the fan experience.
- In 2020, Bose introduced the QuietComfort® Earbuds, bringing the noise-cancelling power of their headphones into a smaller, wireless earbud design.
- In 2022, Bose launched hearing aids with self-fitting technology, making affordable hearing solutions accessible to millions.
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Focus on Sustainability
While sales figures might only tell part of the story, Bose made significant progress on the sustainability front in 2023. Here are some key highlights from their 2023 Environmental, Social, and Governance (ESG) Report:
- Reduced Emissions: The report details a greater than 5.5% reduction in Scope 1 and Scope 2 carbon emissions compared to their baseline year. This reduction is attributed to energy audits conducted at their headquarters and manufacturing facilities.
- Focus on Energy Efficiency: These audits likely identified areas for improvement in energy consumption. By making their facilities more energy-efficient, Bose is not only reducing their environmental impact but also potentially lowering operational costs.
- Looking Ahead: The report outlines Bose’s commitment to further reducing its environmental footprint. It plans to continue implementing energy-saving measures and explore ways to use more sustainable materials in its products.
General Bose Corporation Statistics
- Bose remains a leader in the global audio equipment market, particularly renowned for their noise-canceling headphones and premium speakers.
- In 2023, Bose launched the QuietComfort 50 SE, an upgrade to their popular QuietComfort 45 headphones. The SE version boasts improved sound quality, longer battery life, and a more comfortable design.
- Rumors have been circulating about upcoming Bose noise-canceling earbuds targeted specifically for athletes. These earbuds are expected to offer a secure fit during workouts while maintaining Bose’s signature noise-canceling technology.
- Bose secured 5th position across other brands globally, holding a 16% market share of smart speakers in 2023.
- Meanwhile, the Bose headphones brand holds the 3rd largest market share in the United States.
By Employees
(Reference: statista.com)
- Bose Corporation Statistics further states that, in 2023, the company had almost 6,000 employees globally, which was the same as last year.
(Reference: headphonesaddict.com)
- According to a report published by Headphones Addicts, the Bose headphones brand holds the 3rd largest market share in the United States, with a market share of 12.5% by the end of 2022
- Moreover, the first and second popular brands of headphones were Apple and Beats by Dre, covering a market share of 34.4% and 15.3%, respectively.
- While other brands’ market share is followed by Samsung (12.2%), Sony (11.4%), Skullcandy (8.4%), and LG (7%).
(Source: statcdn.com)
- A report published by Statista in 2023 explained that Bose secured 5th position across other brands in the United States, holding 16% market share of smart speakers, voice-activated via Alexa and Google Assistant.
- Furthermore, other smart speakers’ brand shares were Amazon Echo (65%), Google Home (26%), HomePod (19%), Nest (16%), and Link Series (12%).
By Demographics
(Reference: zippia.com)
- In 2024, almost 68.3% of Bose Corporation employees are male, and 31.7% are female.
- Based on ethnicity, 62.3% of Bose employees are white.
- Approximately 17.3% of employees are Hispanic or Latino, followed by Black or African American (8.7%), Asian (7.9%), and Unknown (3.8%).
- 50% of the company’s employees are Spanish-speaking; others are French (14.5%) and Portuguese (9.2%).
(Reference: zippia.com)
- Around 53% of employees in the company are between 20 years and 30 years old.
- 21% and 13% of employees are 30 to 40 years and 18 to 20 years, respectively.
- While only 10% of the company’s employees are 40 or older.
By Employee Salary
- According to Bose Statistics 2024, the average annual salary of 24.1% of Bose employees in the United States of America is between USD 40K and USD 60K.
- The annual earnings of Bose employees share are USD 25K to USD 40K (24%), others are followed by USD 60K to USD 100K (29.3%), USD 100K to USD 200K (22%), less than USD 25K (0.2%), and more than USD 200K (0.4%).
By Highest Paying Jobs at Bose
- As of 2023, the highest-paying Job at Bose is SAP BW Consultant, with an average salary of USD 114,186 and an hourly rate of USD 54.90.
- Annual salary scale of SAP ABAP Consultant (USD 110,697), Direct Support Professional (USD 107,775), System Administrator (USD 107,263), Team Leader (USD 106,049), Syatem Analyst (USD 105,337), and Software Engineer (USD 103,591)
By Average Length of Employment
(Reference: zippia.com)
- In 2024, around 29% of Bose employee’s length of employment is between 1 to 2 years.
- In addition, other shares by length of Bose employment are 25% (less than one year), 16% (11 years or more), 12% (5 to 7 years), 12% (3 to 4 years), and 6% (8 to 10 years).
By Employees Education
- Based on Bose Corporation Statistics on educational degrees, 57.7% of employees have a Bachelor’s degree, followed by an Associate’s degree (15.8%).
- Furthermore, other qualifications of employee shares are High school diploma (12.1%), Master’s (8.5%), Diploma (3.1%), Certificate (2.2%), Doctorate (0.3%), and License (0.3%).
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By ESG (Environmental, Social and Governance)
(Source: bose.com)
- Bose Corporation Statistics further states that, in 2023, the total energy used by the company was 233,699 GigaJoule (GJ).
- Segmented by electricity (174,794 GJ), natural gas (47,985 GJ), and other fuels (10,920 GJ)
were the main types of energy used.
- Scope 1 and Scope 2 carbon emissions were 3,101 metric tons (MT) and 16,952 MT, respectively.
- In 2023, Bose achieved an almost 90% recycling rate 2023, resulting in 6,690.39 Mt (Metric Tons) of waste being recycled.
- Other segments with waste recycled quantity were followed by Hazardous waste (43.85 Mt), Non-Hazardous waste (13.67 Mt), Recycled (3,648.71 Mt), Reused (USD 1651.78 Mt), Universal waste (12.34 Mt), Waste to Energy (185.29 Mt), and Waste to Landfill (1,134.75 Mt).
Bose Speaker Shipments Statistics
- On 24th December 2023, based on shipments, the worldwide shipment of Bose speakers was around 7.1K, globally imported by 663 buyers and exported by 652 suppliers.
- Vietnam (1,885 shipments), Indonesia (1,284), and India (1,121 shipments) were the largest importer countries.
- The top 3 import product categories are HSN Code 85182210, HSN Code 85182290, and HSN Code 85182190.
- Moreover, the exporter countries by shipments were Mexico (2,383), China (2,035), and Vietnam (515).
- The top 3 export product categories were HSN Code 85182210, HSN Code 85182190, and HSN Code 85182290.
By Buyers and Suppliers
- According to Bose Statistics, 663 buyers were found in 63 countries, and 652 suppliers were found in 52 countries globally.
- In 2023, India (100), Vietnam (76), and the Philippines (53) were the global buyers of Bose speakers in different countries.
- On the other hand, the supplier countries of Bose speakers were Vietnam (1885), Indonesia (1284), India (1121), Peru (821), the United States (488), Cambodia (257), the Philippines (227), Mexico (166), and Costa Rica (140).
Bose Website Traffic by Geography
(Source: similarweb.com)
- Bose Statistics also explains that the United States of America had captured the highest website traffic on bose.com, resulting in a 65.78% share, which increased by 16.3% in total website visitors in March 2024.
- Besides, other countries total website traffic shares are Canada = 3.12% (+44.29%), Germany = 2.35% (+29.89%), United Kingdom = 2.12% (+17.24%), and India = 1.85% (+51.13%)
- On bose.com, other countries collectively made a visitor share of 24.79%.
By Device
(Reference: semrush.com)
- As mentioned in Bose Corporation Statistics, the mobile and desktop traffic share of bose.com was 77.86% and 22.14%, respectively.
- The total user share in Bose was 74% in the United States of America, resulting in 6.75 million, of which desktop and mobile users accounted for 22.54% and 77.46%, respectively.
- Mexico recorded 251.19K website users, with a traffic share of 2.75%. Desktop and mobile users accounted for 6.57% and 93.43% of the share, respectively.
- Traffic shares of bose.com were followed by Canada (197.28K and 2.16%), Germany (190.79K and 2.09%), and Poland (163.15K and 1.79%).
- The desktop and mobile user shares were Canada (28.94% and 71.06%), Germany (10.82% and 89.18%), and Taiwan (5.16% and 94.84%), respectively.
By Demographics
(Reference: similarweb.com)
- Bose Corporation statistics based on age group showed that the highest number of website users observed, 30.32% of the share, was between 25 and 34 years.
- Around 20.07% of the website, users were between 35 and 44 years old.
- Meanwhile, Bose website users’ shares, followed by 16.76% and 11.26%, belong to 45 to 54 years and 55 to 64 years, respectively.
- Almost 15.02% of users are between 18 and 24 years old.
- Sixty-five years and above, website users made up a share of 8.51% share.
- In addition, Male and female users on bose.com were 57.03% and 42.97%, respectively.
By Traffic Sources
(Reference: similarweb.com)
- From the point of view of Bose Corporation Statistics, the highest traffic rate towards bose.com was made by organic searches, making a share of 44.39%.
- The next most popular traffic source, direct search, captured 36.19% of the share, followed by paid search, which held 10.62%.
- In addition, other traffic source shares are referral (2.34%), social (2.35%), mail (1.19%), and display (2.92%).
By Social Media Referral Rate
(Reference: similarweb.com)
- Reddit accounted for the highest social media traffic rate on bose.com, with 43.96% of the share.
- Facebook and YouTube made 25.67% and 18.45% of social traffic share, respectively.
- Social media traffic sharers on bose.com are followed by Instagram (3.74%) and LinkedIn (3.61%)
- The rest of the social media traffic rates made a 4.58% share collectively.
Bose Net Promoter Score Statistics
(Source: comparably.com)
- The overall Bose’s NPS is 29, of which 54% are promoters, followed by Detractors (25%) and Passives (21%).
- In 2023, the monthly NPS trends of the Company were April to November (23 each) and December (24).
- In 2024, the NPS trends are January (24), February (28), and March (27).
- Bose NPS trends based on gender are 34 by male and 33 by female customers.
Looking Ahead for Bose
Bose faces a competitive market with companies like Sony, Apple, and Sennheiser, which all vary for a piece of audio equipment. Here are some potential areas where Bose might focus their efforts in the coming years:
- Expanding Product Range: While Bose is known for headphones and speakers, they might explore new product categories like smart home audio systems or portable Bluetooth speakers to cater to a wider audience.
- Focus on the Connected Experience: With the rise of smart devices and voice assistants, Bose could integrate these features more seamlessly into their products, allowing for voice control and smart home connectivity.
- Maintaining Audio Quality: Bose’s reputation is built on its superior sound quality. They’ll need to continue to prioritize this aspect while innovating with new features and designs.
Conclusion
Despite the sales dip in 2023, Bose remains a major player in the audio equipment market. Their commitment to sustainability and continued product innovation positions them well for the future. By focusing on a wider product range and a seamless connected experience and maintaining its focus on exceptional sound quality, Bose can ensure it stays ahead of the curve in the ever-evolving world of audio.
Sources
Aruna Madrekar
Aruna Madrekar is an editor at Coolest Gadgets, focusing on SEO and content creation. She writes and edits engaging articles, making complex information easy to understand with charts and graphs. Aruna's work on smartphone reviews and app statistics helps Coolest Gadgets reach a wide audience with valuable insights.
