Android TV Box Statistics By Revenue, Usage and Facts
Aruna Madrekar
Updated · Mar 26, 2025
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- What is an Android TV Box?
- Global Market Share Statistics
- Additional Statistics For 2024
- Android TV Box Statistics by Players
- 4K Set-Top Box Market Analysis
- Android TV Box Statistics by Segment Analysis
- Android STB Statistics
- By Pay TV
- By Set Top Box
- Recent Developments
- Android TV Box Statistics by Website Traffic
- Best Android TV Boxes
- Conclusion
Introduction
Android TV Box Statistics: The global market size of Android TV boxes is expected to exceed USD 44651.60 million by the end of 2031, with a projected compound annual growth rate (CAGR) of 23.7% from 2021 to 2031. Android TV boxes can convert any regular TV into a smart TV, providing access to various features like Amazon Prime, Netflix, DISNEY+, and Discovery.
In recent years, customers worldwide have increasingly favored these advanced streaming services due to their availability in different shapes, sizes, and price ranges. Consequently, the market share is expected to grow significantly. These Android TV Box Statistics offer valuable insights into why Android TV Box is considered one of the best services available today.
Editor’s Choice
- The total value of Android TV Box sales worldwide is expected to be USD 5.6 billion by the end of 2023.
- Each year, from 2023 to 2030, the market is predicted to grow by 24%.
- The Asia Pacific region is leading the market, holding more than 80% of the global market share, followed by North America and Europe.
- High demand is seen for Android TV Boxes supporting 1080K resolution and streaming content.
- Major companies in the market include Amazon.com Inc., Huawei Technologies Co. Ltd., ZTE Corporation, Skyworth Group Co. Ltd., NVIDIA
- Corporation, and Xiaomi Corporation.
- The global market value is expected to reach USD 19,510 million by 2027, growing at a rate of 24.8%.
- By 2028, the market size is projected to be USD 27937.11 million.
- The majority of traffic (92.89%) to box-android-tv.fr comes from organic search, followed by direct sources (6.1%) and referrals (1.01%).
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What is an Android TV Box?
This a streaming device that needs to be plugged into Android TV so, that users can enjoy all exclusive online streaming services that are available on portable devices such as Smartphones, laptops, and tablets. They are also termed set-up boxes or set-top boxes, which can be plugged into television for transforming into smart TVs.
- According to the Business Research Company analysis, the global market value of Android TV Box is expected to be around $8.41 billion by the end of 2023.
- On the other hand, by the end of 2027, the expected market size is going to be $19.97 billion, with a growth rate of 24.1% CAGR from 2023 to 2027.
- In the year 2022, the largest market of the Android TV Box was accounted for by the Asia Pacific region.
Additional Statistics For 2024
- Enhanced 4K Support: The demand for Android TV Boxes with 4K resolution capability is expected to increase significantly in 2024.
- Smart Home Integration: A rising trend in integrating Android TV Boxes with smart home systems is observed.
- Voice Control Features: More models are expected to offer advanced voice control features, leveraging AI technology.
- Increase in Streaming Services: A growth in partnerships with various streaming services, offering more content options to users.
- Growth in Emerging Markets: Rapid adoption is anticipated in emerging markets, contributing significantly to the overall market expansion.
- User Interface Improvements: Enhanced user interfaces with more customization options are likely to be a focus for new models in 2024.
- Rise in Gaming Capabilities: Some Android TV Boxes are expected to offer improved gaming experiences, appealing to a broader audience.
Android TV Box Statistics by Players
- Amazon.com Inc.:
- Expected to hold a significant market share, with a focus on integrating its streaming services and smart home products with its Android TV Box offerings.
- Continued innovation in user interface and content accessibility predicted.
- Huawei Technologies Co. Ltd.:
- Anticipated to expand its market presence, particularly in Asia and Europe.
- Likely to integrate advanced features like 5G technology and AI-enhanced streaming.
- ZTE Corporation:
- Forecasted to focus on cost-effective Android TV Boxes, appealing to budget-conscious consumers.
- May see growth in emerging markets due to affordable pricing strategies.
- Skyworth Group Co. Ltd.:
- Expected to leverage its strong presence in the Asia-Pacific region.
- Focus on high-quality video output and user-friendly interfaces could drive its market share.
- NVIDIA Corporation:
- Anticipated to capitalize on its strength in gaming by offering Android TV Boxes with superior gaming capabilities.
- May introduce new models with enhanced graphics and processing power for a better gaming experience.
- Xiaomi Corporation:
- Likely to continue its trend of offering feature-rich Android TV Boxes at competitive prices.
- Expected to see substantial growth in both domestic (China) and international markets.
4K Set-Top Box Market Analysis
(Reference: maximizemarketresearch.com)
- According to the reports of Maximize Market Research, the expected market size of the industry is going to be $10.21 billion by the end of 2029.
- The market growth of the industry is expected to reach a CAGR of 6.10% from 2022 to 2029.
- According to the Research and Market reports, the market size of this industry is going to be $6.4 billion by 2023 with a CAGR of 5.6%.
- The 4K Set-Top Box market in 2024 is characterized by rapid growth due to increasing demand for high-quality video content and advancements in television technology.
- The market is expected to witness a significant increase in value, driven by the widespread adoption of 4K TVs and the growing popularity of streaming services.
- Enhanced support for 4K streaming is becoming a standard feature in new models.
- Integration with emerging technologies like HDR (High Dynamic Range) and Dolby Atmos for improved audio and visual experience.
- A shift towards smart set-top boxes with voice control and AI-based recommendations.
- Increasing preference for devices with low power consumption and faster processing capabilities.
- North America and Europe continue to lead the market, with Asia-Pacific showing significant growth due to rising disposable incomes and digital infrastructure development.
- Major players like Roku, Apple, and Amazon are expected to release new models with advanced features.
- Smaller players are focusing on niche markets with cost-effective solutions.
- The high cost of 4K content production remains a challenge for content providers.
- Opportunities in integrating with smart home ecosystems and cloud-based services.
- Increased focus on data privacy and security standards for IoT devices, including set-top boxes.
- E-waste management and environmental regulations influencing product design and packaging.
- Companies are likely to invest more in marketing campaigns to educate consumers about the benefits of 4K technology.
Partnerships with content providers and telecom operators for bundled services. - The market is poised for continued growth with the ongoing transition to digital broadcasting and the proliferation of streaming services.
- Potential for integration with next-gen network technologies like 5G to enhance streaming capabilities.
Android TV Box Statistics by Segment Analysis
- The Android TV Set Top Box is segmented into Digital Cable, Terrestrial Digital, Satellite Digital, and IPTV.
- According to Allied Market Research, the global market size of IPTV is expected to reach around $146.2 billion by the end of 2031, with a CAGR of 9.5% from 2022 to 2031.
- The most used product types are 1080P and 4K in the market of Android TV Boxes.
- As of 2023, the commercial application segment is dominating the market of global Android TV box market with a share above 65%.
- In 2023, the Asia Pacific region will dominate the worldwide market accounting for a market share above 80%, which is followed by North America, Europe, etc.
Android STB Statistics
(Source: marketresearchfuture.com)
- According to the reports of Market Research Future, in 2023 the market size of the Android set-top box is projected to grow by $73.16 billion.
- By the end of 2032, the market share is going to reach around $208.28 billion with a CAGR of 13.97% from 2023 to 2032.
- In 2022, the android STB market segment is going to be dominated over the world with a share of 80% share with market revenue of around $51.4 billion.
- Based on application, the residential segment is dominating the overall market with a share of 67% with $43 billion in market revenue.
- North American region covered the highest market share which is around $29.4 billion, which is followed by Europe, Asia-Pacific, and the rest of the world.
By Pay TV
- The Global Pay TV Market is projected to reach USD 265.8 billion by 2033, growing from USD 194.0 billion in 2023, with a CAGR of 14% during the forecast period (2024-2033).
- Pay TV, or subscription television, involves paying a fee to access various channels and programming, including movies, sports, and news.
- The market growth is driven by the demand for diverse, high-quality entertainment content and the availability of comprehensive channel packages.
- Technological advancements, such as digital technology and high-speed internet, have enhanced Pay TV services with features like video-on-demand and interactive options.
- The market faces challenges from over-the-top (OTT) streaming services, which offer flexible subscriptions and vast content libraries, attracting price-sensitive consumers.
- Despite competition, opportunities exist in content delivery innovations, such as ultra-high-definition (UHD) and interactive TV, and in catering to niche markets with localized content.
- The number of global Pay TV subscribers is expected to reach 1.03 billion by 2027, with significant growth in developing countries.
- IPTV is forecasted to grow rapidly, adding 79 million subscribers by 2027, becoming the leading Pay TV platform, while satellite TV and cable TV are expected to see subscriber declines.
- In 2023, the Satellite TV segment held a dominant market position, capturing over 48% of the market share, largely due to its extensive coverage and ability to offer a wide array of content.
- The Residential segment led the market with a 72.5% share in 2023, driven by the consistent demand for in-home entertainment and the popularity of bundled services.
- North America dominated the Pay TV market in 2023, with over 41.5% market share, supported by high consumer spending on entertainment and the presence of major industry players.
By Set Top Box
- The Global Set-Top Box Market is projected to reach USD 37.38 billion by 2033, growing from USD 25.01 billion in 2023, with a steady CAGR of 4.1% during the forecast period.
- A set-top box (STB) is a device that converts digital signals into video content displayed on televisions. These devices allow TVs to receive and decode encrypted signals, access premium channels, video-on-demand services, and include features like digital video recording and interactive programming guides.
- The market includes companies that design, manufacture, and sell set-top boxes to pay-TV operators, satellite service providers, and consumers. Leading manufacturers focus on improving processors, storage, and integrating middleware for seamless viewing experiences across various connectivity mediums.
- Cable set-top boxes dominate the market, holding over a 27% share in 2023 due to their reliability and variety of channels. Meanwhile, HD & Full HD set-top boxes account for over 56% of the market, driven by consumer demand for high-definition content.
- Offline distribution channels lead with a 78% market share, as consumers prefer in-person product inspection and assistance. However, online channels are growing steadily, catering to those who prefer convenience.
- The residential segment represents over 70% of the market, driven by the widespread use of set-top boxes in home entertainment systems.
- Asia-Pacific (APAC) leads the regional market with a 33% share, fueled by a large population base, rising disposable income, and government initiatives promoting digitalization.
- Key players in the market include Humax Co. Ltd., Huawei Technologies Co. Ltd., and Kaonmedia Co. Ltd., among others.
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Recent Developments
- Samsung’s Market Leadership: Samsung continues to lead the global TV market, maintaining its position for the 17th consecutive year. This dominance is supported by its robust Android TV offerings, which include advanced features like QLED and 8K resolution. Samsung’s commitment to innovation and premium product design has solidified its leadership in this sector.
- Growth of Android TV Platform: Android TV is one of the fastest-growing TV platforms globally, with significant expansion in markets such as Asia and Europe. In Q4 2021, Android TV OS grew by 42% year-over-year, outpacing competitors like Samsung’s Tizen and LG’s webOS. This growth is driven by increased adoption of Android TV boxes and smart TVs, particularly in regions with strong demand for internet-connected devices.
- Acquisitions and Mergers: The Android TV box market has seen increased M&A activity, with major players seeking to consolidate their positions and expand their technological capabilities. Companies like Tencent and Sony are expected to be active in acquisitions throughout 2024, which could include firms specializing in Android TV box technology. These strategic moves are aimed at enhancing content delivery and expanding market share.
- New Product Launches: Various companies have introduced new Android TV boxes with advanced features. For example, Google has been working on a new FHD Chromecast running Android TV OS, which is expected to replace older Chromecast models. These developments reflect the ongoing innovation in the sector, with companies focusing on improving user experience and integrating more features into their devices.
- Technological Advancements: Android TV boxes are evolving to include more powerful processors, better connectivity options, and support for higher-resolution content. The integration of AI and voice control features is becoming more common, enhancing the functionality of these devices and catering to the growing demand for smart home ecosystems.
Android TV Box Statistics by Website Traffic
By Country 
(Source: similarweb.com)
- As of the above figure analysis, in July 2023 France had 85.99% of total traffic on box-android-tv.fr but recorded a decrease in the total website visitors by 17.83%.
- Furthermore, other countries recorded the following contribution in total traffic is Belgium with 6.49% (-15.3%), Switzerland = 2.04% (-53.22%), United Kingdom = 1.99%, Senegal = 1.985 (-75.74%).
- Lastly, the rest of the countries collectively made a share of around 1.51%.
By Age Distribution
(Reference: similarweb.com)
- As of October 2023, the box-android-tv.fr Statistics by the demographic state that, the highest number of users observed is between the age group of 18 years to 24 years resulting in 21.21%.
- There 19.39% of Android TV Box aged between 25 years to 34 years.
- 17.07% and 16.73% belong respectively to 35 years to 44 years and 45 years to 54 years.
- 15.73% of users are aged between 55 years to 64 years.
- And there is 9.87% of Android TV Box contributing from the age group of 65 years and above.
- As of the report analysis, there are 80.03% male users and 19.97% females.
Best Android TV Boxes
MyGica ATV1960
- This includes powerful Cortex A53 Octa Core COU and ARM Mali-T820MP3 GPU.
- This device supports 2.4GHz and 5.0 GHz settings, 10/100 Ethernet interface, latest Android 7.1 OS.
- Other features include several USB ports, HDMI ports, Wi-Fi connectivity options, and a voice control remote.
HKML Android TV Box
- This device includes effective features such as 4K resolution, a 1.5 GHz quad-core processor, supports 4.2 Bluetooth, 2.4 GHz Wi-Fi, 32GB storage space, and 4GB of memory.
- The benefits are available at a very affordable price of less than $75, which enables 3G imaging, excellent processor, and memory support.
Xiaomi Mi Box S 4K HDR Android TV
- The important feature of this device is the ARM Cortex A53 quad-core processor which enables an effective CPU clock rate range of 957 MHZ to 2.65 GHz per core.
- This Android TV box supports 2.4 GHz wireless connectivity that is compatible with 5G Wi-Fi and supports 4.2 Bluetooth.
- Effective advantages are running under the latest Android OS (Android 8.1), supports 3D and 4K compatibility, and Built-in Google Assistant.
C Cosycost Android TV Box
- The effective features are the latest Android 11.0 OS, which supports 4K resolution, 3D graphics, 4GB of DDR3 RAM, and 32 GB storage.
Yagala TV Box (T95 Android 10.0 Smart Box)
- This device is included with Cortex TM A53 processor and Amlogic’s Allwiner H616 chipset.
- Other features are 4GB of DDR3, 32GB of eMMC flash memory, and are integrated with 5.0 Bluetooth.
Conclusion
As of today, after completing the article on Android TV Box Statistics it can be easily stated that these are the most affordable and versatile devices that allow a traditional TV to transform into an Android smart TV in which users can access a wide range of streaming services and apps too.
There are several advantages of using this device such as users can watch preferred videos, regular network shows on a big screen as well as can play games. This article includes possible statistics; hope will help in understanding the basic details about the topic effectively.
Aruna Madrekar
Aruna Madrekar is an editor at Coolest Gadgets, focusing on SEO and content creation. She writes and edits engaging articles, making complex information easy to understand with charts and graphs. Aruna's work on smartphone reviews and app statistics helps Coolest Gadgets reach a wide audience with valuable insights.
