L’Oréal Statistics By Employees, Market Capitalization, Region, Division, Business Segments, KPI and Patents

Introduction

L’Oréal Statistics: L’Oréal Group is a world leader in the beauty industry, renowned for its dedication to innovation, sustainability, and inclusivity. Founded in 1909 by chemist Eugène Schueller, L’Oréal has grown from a small French company specializing in hair dye to a global powerhouse with a diverse portfolio of brands across multiple beauty categories.

This article includes several current trends and statistics that will guide you effectively. Let’s dive into some interesting facts and figures that showcase L’Oréal’s position in the beauty industry.

Editor’s Choice

• The total sales of L’Oréal as of April 18, 2024, resulted in USD 12.10 billion (EUR 11.24 billion), up by 8.3% from last quarter, but based on a comparable structure and identical exchange rates, the sales grew by +9.4%.
• L’Oréal Statistics show that in the first quarter of 2024, the company invested around USD 139.97 million (EUR 130 million) in implementing new IT systems in the North American region, in which adjusted like-for-like growth increased by +8.1%.
• The overall performance of L’Oréal turned out to be dynamic across the global beauty and professional care market.
• In Q1 of 2024, the company’s professional products division generated USD 1338.74 million (EUR 1243.3 million) in revenue. The like-for-like growth rate was +10.7 %, and it was reported +8.7%.
• In the same duration, the European and emerging markets were dominating with revenue of around USD 4019.77 million (EUR 3,733.2 million), particularly in countries like Germany, Austria, Switzerland, Spain, Portugal, the UK, and Ireland hubs. Hubs made remarkable growth, with +12.6% like-for-like and +12.2% reported.
• According to the 2024 Equileap Gender Equality Report and Ranking, L’Oréal ranked 10th among 27 listed global companies, and in France, the company ranked first.
• As of March 2024, L’Oréal was recognized as a Supplier Engagement Leader by global environmental non-profit CDP.
• To date, the company has more than 90,000 employees, 20 research centers across 11 countries worldwide, and a Research and Innovation team of over 4,000 scientists and 6,400 Digital talents.
• As mentioned in L’Oréal Statistics, it is estimated that by 2030, the company will have more than 600 million more middle—and upper-middle-class consumers worldwide.
• Currency fluctuations had a negative impact of 3.5% by the end of March 2024. If current exchange rates persist, the impact is estimated to be around -1.2% for the entire year.

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General L’Oréal Statistics

(Source: loreal-finance.com)

• In 2023, the global consolidated sales revenue of L’Oréal accounted for around USD 44,344 million, with an increment of 11.2% from 2022, with +11% like-for-like growth and +7.6% reported growth rate.
• During the same period, total operating profit was USD 8.75 billion (EUR 8.14 billion), along with a growth rate of 9.2% from last year.
• On the other hand, operating margin and capital expenditure increased by 19.8% and 3.6% of sales, respectively.
• On the other hand, market capitalization, Net debt, and earnings per share each increased by EUR 241 billion (USD 259.23 billion), EUR 4,404 million (USD 4,737.25 million), and EUR 12.08 (USD 12.99), respectively, by 7.3%.
• The company operates across 150+ countries and is known as the No.1 beauty company in the world.
• In L’Oréal Statistics, the L’Oréal cosmetic brand valuation across the world in 2024 is expected to be around USD 38 billion, and in 2023, it was USD 12.1 billion.
• Globally, in the beauty products market, the North Asian region represented 35% of the share.
• L’Oréal is committed to diversity and inclusion. In 2023, a whopping 68% of their new permanent hires were women.

(Reference: statista.com)

• In 2023, L’Oréal employed a total of 90,293 people globally.
• In terms of advertising and promotions, the cosmetics giant L’Oréal has spent around USD 14.37 billion (EUR 13.36 billion).

L’Oréal Market Capitalization Statistics

(Source: statista.com)

• Based on L’Oréal Statistics as of June 2024, the market capitalization of L’Oréal was around USD 260.48 billion, which decreased by 2.14% from the previous year. This company is the world’s 39th most valuable company.
• In 2023, the market cap accounted for USD 266.18 billion, increased by 39.71% from 2022.

In 2024, date wise market cap of L’Oréal is explained accordingly:

Sales Statistics By Region

(Reference: statista.com)

• A report published by Statista on L’Oréal Statistics states that Europe secured the top position in sales revenue amounting to USD 14,006.33 million (EUR 13,007.8 million) by the end of 2023, holding a share of 31.6%.
• North America and North Asia took second and third place, respectively, with USD 12,002.91 million (EUR 11,147.2 million) and USD 11,481.43 million (EUR 10,662.9 million).
• Other regions’ sales in 2023 amounted to SAPMENA-SSA: USD 3712.36 million (EUR 3,447.7 million), and Latin America USD 3,140.81 million (EUR 2,916.9 million).

As elaborated in L’Oréal Statistics, the total regional sales in Q1 of 2024 generated around EUR 11,245 million (USD 1,2108.21 million), with a reported growth rate of +8.3 %. Sales breakdown by regions are described below:

(Source: loreal-finance.com)

By Business Segment

(Reference: statista.com)

• L’Oréal Statistics further represents that the skin care segment secured the largest sales share of 39.9% in 2023.
• Furthermore, other consolidated sales shares of L’Oréal’s cosmetic branch worldwide were Makeup (19.7%), Hair care (15.3%), Hair colorants (12.6%), Perfumes (8.3%), and others (4.1%).

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Sales Comparison By Divison

In the first quarter of 2024, the Consumer Products division generated the highest revenue: USD 4,493.12 million (EUR 4,172.8 million), which increased from Q1 2023, resulting in USD 4,114.85 million (EUR 3,821.5 million) with a reported growth rate of 9.2.

Other divisional sales revenue and reported growth rates in the same period are described below:

The above graph represents L’Oréal S.A. in the worldwide revenue analyses from 2012 to 2023:

(Reference: statista.com)

• In 2023, consumer products revenue amounted to EUR 15,172.7 million (16,337.42 million US dollars).
• The other divisions’ revenue is followed by L’Oreal Luxe, EUR 14,924 million (USD 16,069 million), Active Cosmetics, EUR 6,432 million (USD 6,925.75 million), and professional products, EUR 4,653.9 million (USD 5,0011.15 million).

Segmental Statistics By Skincare

• As of 2024, L’Oréal’s skincare division generated approximately USD 10.2 billion in revenue, reflecting a 7% increase from 2023.
• The skincare segment accounts for 42% of the global beauty market share and maintains a strong presence in the industry​ (Exploding Topics).
• Sustainability Initiatives: L’Oréal has committed to making 100% of its skincare packaging recyclable or reusable by 2025.
• L’Oréal Statistics 2024, almost 80% of their skincare products meet this goal​ (L’Oréal Finance)​.
• L’Oréal Statistics 2024 shows that, based on regional share, the Asia Pacific region accounted for the highest skincare revenue share, 35%, followed by North America (30%) and Europe (25%).
• In 2024, L’Oréal introduced several innovative products, including the Revitalift Filler Eye Serum, Hydra Genius Liquid Care Moisturizer, and UV Defender SPF 50+. These products address diverse consumer needs, from anti-aging to sun protection.

By Haircare

• L’Oréal’s haircare segment accounted for USD 4.7 billion, showing a 7.6% growth on a like-for-like basis and a 4% growth on a reported basis​ (L’Oréal Finance)​​ (L’Oréal Finance)​.
• The global haircare market is valued at USD 91.2 billion as of 2023 and is projected to reach USD 105 billion by 2028.
• In Europe, L’Oréal’s Professional Products Division reported that premium haircare solutions​ reported a 12.2% growth rate, followed by North America (10.7%) with strong demand for premium haircare solutions in 2024.

In the 1st quarter of 2024, the most popular brand’s market share in the United States is mentioned below:

(Source: medihair.com)

By Makeup

• The total revenue of L’Oréal’s makeup segment in the Q1 of 2024 is around USD 15 billion.
• Moreover, as per L’Oréal Statistics, the makeup segment represents 36.6% of L’Oréal’s total beauty sales, underscoring its significant role in the company’s portfolio​ (L’Oréal Finance)​​ (Beauty Packaging)​.
• The North American and European regions reported a 12.3% and 12.2% increase in L’Oréal makeup sales, respectively, in 2024.
• The Telescopic Lift Mascara, NYX Bare With Me Blur Tint Foundation, and Lancôme Ultra-Precise Colored Idôle Liners were recently launched.

Other Segmental Statistics of L’Oréal are elaborated below:

L’Oréal Brand Profile in The US

• As of March 4, 2024, Statista report analyses in the United States of America, the brand awareness of L’Oréal is at 87%.
• L’Oréal Statistics, based on popularity, in the US, around 24% of L’Oréal face care consumers preferred L’Oréal, of which 87% knew about the brand, and 28% of users liked the brand.
• Only 20% of the nation’s population uses face care products, and 23% of people use other products of the brand.
• However, the loyal users of L’Oréal’s face care segment are only 15%, and only 75% of users are loyal in the US.
• In September 2023, around 26% of brand users claimed to have heard about L’Oréal products via social media advertisements.

The Top Players in The Beauty Industry

(Reference: loreal-finance.com)

• As per L’Oréal Statistics 2023, the leading beauty products manufacturer was L’Oréal, with about 44.3 US billion in sales globally.
• Revenue accounted by the other top manufacturers of the beauty industry were Unilever (USD 25.11 billion), Estée Lauder (USD 16.4 billion), Procter & Gamble (USD 14.4 billion), Shiseido (USD 8.19 billion), and LVMH (USD 8.13 billion),
• Other players sales are followed by Beiersdorf (USD 7.24 billion), Chanel (USD 7.05 billion), Nature & Co (USD 7.05 billion), and Coty (USD 5.3 billion).

L’Oréal Statistics Key Performance Indicator

(Reference: statista.com)

• In recent years, the brand awareness of L’Oréal accounted for 88% share, and popularity resulted in 33%.
• The brand’s KPI shares are by usage (29%), loyalty (23%), and buzz (29%).

By Generation

(Reference: statista.com)

• As shown in L’Oréal Statistics, the United States is one of the biggest cosmetics brands and is well-known across all generations; based on the KPI index of brand awareness, Gen X and Baby Boomers accounted for the highest share, 94% and 93%, respectively, followed by Gen Z (87%) and Millennials (85%).

Other L’Oréal audiences shared by the American generation are represented in the table below:

Life Values Of L’Oréal

L’Oréal Statistics further state that 42% of American L’Oréal consumers’ most important aspect is an honest and respectable life, and other aspects by user shares are given below:

(Source: statista.com)

Business Transformation Of L’Oréal

• To empower the business, a new objective has been set as of 2024 that will provide benefits to nearly 2 million people each year and reach 3 million people by 2030.
• By the end of 2026, L’Oréal Fund for Women will be allocating USD 86.05 million (EUR 80 million) to support the most vulnerable women, and in 2023, it was EUR 55 million (USD 59.16 million).

(Source: loreal-finance.com)

• As per L’Oréal Statistics 2023, almost 91% of L’Oréal’s operated sites were using renewable energy, and 14% of them recycled and reused water in their industrial processes.
• Around 65% of companies’ formula ingredients will be biobased, which means they are derived from abundant minerals or circular processes.
• In 2023, almost 32% of plastic used in L’Oréal’s product packaging was recycled or sourced from biobased sources.

L’Oréal Patents Statistics

• As of April 15, 2024, Loreal had 44224 patents globally, of which 16,428 were active and 27,796 were inactive.

(Reference: insights.greyb.com)

• The top five countries by the end of 2024 in terms of the total number of filed patents are France (8,358), the United States of America (6,165), Europe (5,385), Japan (3,839), Germany (2,902), China (2,871), Spain (2,521), Brazil (1,634), Austria (1,3318), and South Korea (1,281).
• Moreover, the total number of patents in other countries is Mexico (587), India (412), Russian Federation (290), Italy (274), United Kingdom (194), Australia (160), Canada (159), Poland (151), Portugal (121), South Africa (121), Denmark (72), Argentina (54), Norway (53), Hong Kong (42), Indonesia (41), Singapore (32), Taiwan (25), Hungary (23) Malaysia (10), Chile (9), Israel (9), Slovakia (7), Turkey (7), Czech Republic (5), Philippines (4), Cyprus (3), Slovenia (3), Colombia (3), Thailand (2), Ukraine (2), New Zealand (2), and Switzerland (2).

Demand Influencing Factors in 2024

Consumer Preference for Natural and Organic Products:

• 65% of consumers prefer natural and organic beauty products.
• The market for these products is growing at an annual rate of 9%.

Digital Engagement:

• 30% of L’Oréal’s total sales are made through online channels.
• E-commerce sales for L’Oréal increased by 15%. Economic Conditions:
• In the US, consumer spending on beauty products grew by 4%.
• In China, consumer spending on beauty products surged by 12%​

Sustainability:

• Around 45% of L’Oréal’s product portfolio is sustainable, to reach 60% by 2025.
• 55% of consumers consider a brand’s sustainability practices when making purchasing decisions.

Innovation and R&D:

• L’Oréal invests approximately 1 billion US dollars annually in research and development, representing about 2.5% of its total revenue.
• 20% of L’Oréal’s annual revenue comes from products launched in the past two years.

Environmental Concerns:

• Recycling initiatives cover 70% of L’Oréal’s product packaging.
• 60% of consumers are more likely to purchase products from brands committed to reducing their environmental impact.

By Future Product Launches

Product Statistics By Age Group

(Reference: statista.com)

• In May 2024, female users had the highest number, holding a 65.45% share, and females made up 34.55% of the total.
• L’Oréal Statistics by age group states that the highest number of website users observed is between 25 and 34 years old, resulting in 37.6%.
• 18.11% of users of the L’Oréal website are aged from 35 to 44 years.
• 17.13% and 13.12% belong to 18 to 24 years and 45 to 54 years, individually.
• 8.99% of website users are aged from 55 to 64 years.
• Nearly 5.04% of user shares contributed from the age group above 65 years.

Website Traffic Statistics By Country

(Reference: similarweb.com)

• As explained by L’Oréal Statistics, total website visits were 883.3K in May 2024, which decreased by 3.87% from last month, with a bounce rate of 49.79%.
• The United States of America had 18.62% of total traffic on loreal.com, but it recorded a decrease in total website visitors by 19.49%.
• During the same duration, other countries recorded the following contribution in total traffic: France = 15.13% (-11.95%), United Kingdom = 4.91% (-17,63%), Australia = 4.35% (+13.1%), and Germany = 4.24% (+1.19%).
• Other countries collectively made around 52.75% of visitor share in loreal.com.

By Traffic Sources

(Reference: similarweb.com)

• The highest traffic rate towards loreal.com was accounted for by organic search, resulting in 42.27%.
• Around 24.71% of the share is generated by direct traffic searches, while 17.83% is from social searches on loreal.com.
• Other traffic sources for loreal.com are referrals (8.5%), paid search (0.04%), Mail (0.96%), and display (0.69%).

By Social Media Referral Rate

(Reference: similarweb.com)

• L’Oréal Statistics further depicts that LinkedIn accounted for the highest social media referral rate, with a 97.61% share compared to other social networks.
• YouTube and Facebook each contributed a share of 0.76% and 0.65% on loreal.com.
• Meanwhile, traffic sent by Instagram is 0.47%, and DailyMotion contributes 0.23%.
• Other social media networks of loreal.com have a nominal contribution, collectively around 0.28%.

By Device

(Reference: similarweb.com)

• Based on L’Oréal Statistics, the total traffic share from desktop and mobile on loreal.com is 76.44% and 23.56% visits, respectively, in April 2024.
• The United States of America has 180.38 thousand users; 21.88% out of these, 84.46% share on desktop, and 15.54% share on mobile devices.
• Of the total, L’Oréal users share is around 14.52% in France, resulting in 119.75K, with 77.34% access to the desktop version and 22.66% to mobile devices.
• In India, the website had 62.69K users and 7.6% website traffic, with desktop and mobile users being 32.81% and 67.19%, respectively.
• The United Kingdom and Spain each have around 39.54K and 37.29K users, respectively, and their website traffic is around 4.8% and 4.52%.
• Besides, 97.52% of desktop and 2.48% of mobile users in the UK access the L’Oréal website, whereas in Spain, 46.59% of users access it on desktop and 53.41% on mobile.

By Shareholders, 2024

(Reference: marketscreener.com)

L’Oréal Innovations Statistics

AirLight Pro Hair Dryer:

• Energy Efficiency: Uses up to 31% less energy than conventional hair dryers.
• Hair Hydration and Smoothness: Provides up to 33% more hydrated hair and up to 59% smoother hair.
• Testing: Tested on over 500 individuals with various hair types.
• Global Rollout: Launching in European salons in Spring/Summer 2024, followed by the US, with a global rollout by 2025​ (L’Oréal Finance)​​ (cosmeticsdesign.com)​​ (Cosmetics Business)​.

Beauty Genius AI Technology:

• Consumer Interaction: AI-driven personalized beauty advice, virtual product trials, and skin diagnostics.
• Market Impact: Enhances customer experience and influences purchasing decisions significantly​ (L’Oréal)​.

R&D Investment:

• L’Oréal’s Statistics also show that research and development expenditure reached €1.29 billion (USD 1.39 billion) in 2023, driving innovations like the AirLight Pro and Beauty Genius AI​ (cosmeticsdesign.com)​​ (Cosmetics Business)​.

CES 2024 Awards:

• Awards: L’Oréal won 8 Innovation Awards at CES 2024, highlighting their cutting-edge advancements in beauty tech​ (L’Oréal)​​ (L’Oréal Finance)​.

Future Outlook

Looking ahead, L’Oréal’s future appears bright as it continues to innovate and adapt to changing consumer preferences. The company’s investment in digital transformation, sustainable development, and inclusive beauty practices positions it well for continued growth. As L’Oréal celebrates its legacy, it remains committed to shaping the future of beauty, ensuring that it is more personalized, inclusive, and sustainable.

Conclusion

In conclusion, L’Oréal’s impact on the beauty industry is unparalleled. Its unwavering dedication to quality, innovation, and sustainability has cemented its status as a global leader. With a strong foundation and forward-thinking approach, L’Oréal is poised to continue its journey of transforming and enhancing beauty for generations to come.

Joseph D'Souza

Joseph D'Souza started Coolest Gadgets in 2005 to share his love for tech gadgets. It has since become a popular tech blog, famous for detailed gadget's reviews and companies statistics. Joseph is committed to providing clear, well-researched content, making tech easy to understand for everyone. Coolest Gadgets is a trusted source for tech news, loved by both tech fans and beginners.

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