YouTube Statistics By Country, Views, Subscribers, Demographics and Facts

Introduction

YouTube Statistics: YouTube, an undeniable titan in the realm of digital media, has revolutionized the way we consume, create, and share content. From humble beginnings as a video-sharing platform, it has evolved into a global cultural phenomenon, reshaping industries, influencing trends, and empowering individuals. Beyond consumption, YouTube has democratized content creation. Anyone with a camera and an internet connection can become a content creator, sharing their passions and perspectives with a global audience.

This has given rise to a new breed of digital influencers, who have amassed millions of followers and built lucrative careers. Check out the current YouTube standing in the market with these YouTube statistics.

Editor’s Choice

• As of 2024, on average, users spend 48 minutes and 42 seconds on the platform. It has increased by 1 minute and 12 seconds compared to 2023.
• YouTube statistics show that 66% of marketers plan to increase their use of YouTube for marketing.
• Sandra Cires Art, Jeffreestar, and Musas are the top three leading beauty channels on YouTube in 2024.
• In 2024, the T-Series became the most-viewed YouTube channel of all time, with 260.12 billion views.
• During the beginning of the new year, more than half of the users represented female users, contributing 51.2%. Male users accounted for 48.8%.
• According to Demand Sage, 30% of people find it difficult to locate and engage desired audiences.
• The majority of the YouTube audience is between 24 and 34 years old, representing 21.7%. 35 to 44-year-olds account for 18.5%.
• As of 2024, the United Arab Emirates, Israel, and the United Kingdom have the highest YouTube population, contributing 94.1%, 93.2%, and 90.4%, respectively.
• The most popular way to access YouTube is through mobile devices, accounting for 70.28%, while desktops contribute 29.72%.
• As of 2024, Facebook, Instagram, LinkedIn, and YouTube are the widely used social media platforms by marketers around the world.

General YouTube Statistics

• YouTube is the second most popular social media network worldwide, ranking just behind Facebook in terms of active users.
• YouTube has 4.95 billion monthly active users globally, with approximately 122 million daily active users.
• Around 1 billion hours of videos are watched daily on YouTube, demonstrating its immense reach.
• On average, users spend 48 minutes and 42 seconds daily on the platform, an increase of 1 minute and 12 seconds compared to 2023.
• The average YouTube session lasts 7 minutes and 37 seconds.
• 62% of internet users in the U.S. access YouTube daily, 92% use it weekly, and 98% use it monthly.
• YouTube Shorts has 1.5 billion monthly active users and is projected to reach 164.5 million viewers by the end of 2024.
• India has the most YouTube users, with an estimated 462 million, followed by the U.S. with 239 million users.
• YouTube generates significant revenue, with USD 29.2 billion earned in 2022, an increase from USD 28.8 billion in 2021.
• 40.9% of YouTube’s watch time occurs on mobile devices, reflecting its popularity for on-the-go viewing.
• The ideal YouTube video length is 7-15 minutes, balancing user engagement and content delivery.
• YouTube statistics show that 70% of viewers have made a purchase after seeing a brand on the platform.
• Ads targeted by intent generate 100% higher lift in purchase intent compared to demographic-targeted ads.
• Approximately 54% of marketers use YouTube, and 59% plan to increase their use of the platform.
• Children in the U.S. spend 77 minutes daily on YouTube, while children in the UK spend 66 minutes.
• YouTube Premium has 27.9 million paying subscribers in 2024, an increase from 26.7 million in 2023.
• The number of people watching beginner-focused content increased by 50% during the quarantine period.
• In 2023, Tenlira became the largest advertiser on YouTube, spending USD 29.4 million on ads in September and October, compared to Walmart’s USD 12.8 million.
• Mr. Beast, YouTube’s top earner, made an estimated USD 82 million in the past year.
• YouTube’s most-viewed channel is T-Series, with over 3 billion views in the last 30 days and 255 million subscribers.
• YouTube is the second largest search engine globally, right behind Google.
• 66% of marketers plan to increase their use of YouTube for marketing.
• Around 720,000 hours of video are uploaded to YouTube daily.
• YouTube ranks as the second-largest social media app, with Android users spending 27 hours per month on average.
• 54.4% of YouTube users are male, while 45.6% are female.
• 23.48% of U.S. YouTube users are between 19-25 years old, while 9.29% fall in the 0-18 age group.
• YouTube videos earn creators between USD 1.61 and USD 29.3 per 1,000 views on average.
• Susan Wojcicki stepped down as YouTube’s CEO in February 2023 after 25 years, with Neal Mohan taking over.

YouTube Usage Statistics

• YouTube has 2.49 billion monthly active users, representing half of the 5.04 billion social media users worldwide.
• YouTube’s potential advertising reach totals 2.49 billion users.
• The platform now has 100 million paying subscribers for its Music and Premium services.
• People spend an average of 48.7 minutes daily on YouTube.
• Viewers watch 1 billion hours of YouTube videos daily on their TVs.
• Android users spend an average of 28 hours and 5 minutes per month on the YouTube mobile app.

YouTube Audience and Demographics Statistics

By Gender

(Reference: statista.com)

• During the beginning of the new year, more than half of the users represented female users, contributing 51.2%.
• Male users accounted for 48.8%.

By Age

• Users aged 25 to 34 make up 21.3% of YouTube’s user base, making them the largest age group using the platform.
• The second largest age group on YouTube is between 35 and 44 years.
• Young adults aged 18 to 24 account for 15.5% of YouTube’s user base.
• India has the largest YouTube audience, with approximately 462 million active users.
• The United States has 239 million active YouTube users.
• Brazil follows with 144 million active users.
• The United States contributes the most YouTube traffic at 21.93%.
• India ranks second in traffic contribution at 8.11%.

YouTube User Growth

• YouTube has over 2.49 billion monthly active users as of 2023.
• 47% of the global online population are active YouTube users every month.
• Just over one-third of the world’s total population accesses YouTube monthly.
• Among YouTube’s monthly active users, there are over 80 million paid subscribers to YouTube Premium and Music services.

YouTube Influencer Statistics

• T-Series has 278 million subscribers and over 273 billion views across more than 22,123 videos.

• MrBeast ranks second with 244 million subscribers and over 44 billion views from 780 videos.
• CoCoMelon – Nursery Rhymes has 173 million subscribers and over 179 billion views from more than 1,000 videos.
• SET India has 169 million subscribers and 160 billion views from over 131,000 video uploads.
• Kids Diana Show has 120 million subscribers and more than 100 billion views from over 1,100 videos.

YouTube Penetration By Country

• As of 2024, YouTube statistics show that the United Arab Emirates, Israel, and the United Kingdom have the highest population on YouTube.
• Each contributes 94.1%, 93.2%, and 90.4%. Compared to these countries, the world average is just 38%.

(Source: statista.com)

Most Viewed YouTube Channel Owners of All Time By Views

(Reference: statista.com)

• In 2024, the T-Series became the most-viewed YouTube channel of all time, with 260.12 billion views.
• Cocomelon – Nursery Rhymes and SET India followed shortly with 184.76 billion and 166.26 billion views, respectively.

Most popular YouTube Beauty Channels By Subscribers

(Reference: statista.com)

• Sandra Cires Art, Jeffreestar, and Musas are the top three leading beauty channels on YouTube in 2024.
• Each of these channels has earned more than 15 million subscribers.
• Other popular channels listed include Narins Beauty, HellomaphieMX, Franciny Ehlke, and Mari Maria.

Popular Gaming Channels By Number of Subscribers

• As of 2024, PewDiePie is the most popular gaming channel in terms of subscribers, contributing 111 million.
• PANDA BOI and Mikecrack followed with major differences, representing 55.4 million and 51.3 million, respectively.

(Source: statista.com)

Top YouTube Gaming Streamers 2024 By Hours Watched

(Reference: statista.com)

• YouTube statistics showcase that, as of June 2024, Kazuha Channel is the leading gaming streamer with 7.1 million hours watched.
• NOBRU and BaianoTV ranked second and third, respectively, but they are still far behind Kazuha Channel in terms of total hours watched.

Most Viewed YouTube Channels Worldwide, By Monthly Views

(Reference: statista.com)

• YouTube statistics show that Wiz Khalifa is the most viewed channel as of 2024, having 5.99 billion monthly views.
• Wow, Kidz and T-Series accounted for 5.02 billion and 2.72 billion respectively.

Leading Countries Based on YouTube Audience Size

(Reference: statista.com)

• India, the United States, and Brazil are the leading countries with the largest audience base on the platform, contributing 476 million, 238 million, and 147 million users, respectively.
• In contrast, Spain, Bangladesh, and Argentina ranked on the other end of the ranking.

YouTube Mobile App Sessions in Selected Countries 2024

• YouTube statistics reveal that the average number of YouTube apps opened worldwide is 2216.
• The leading countries in this segment are South Korea, Russia, and Romania, each with nearly 1,000 app opens in total.

(Source: statista.com)

Youtube.com Website Traffic By Country

(Reference: semrush.com)

• 15.28% of total traffic comes from the United States, with a share of desktop and mobile traffic at 32.62% and 67.38%, respectively.
• South Korea and India accounted for 8.66% and 7.2% of traffic over the last six months of 2024.
• Moreover, YouTube statistics show that the most popular way to access YouTube is through mobile devices, accounting for 70.28%, while desktops contribute 29.72%.

Leading Social Media Platforms Used By Marketers Worldwide

(Reference: statista.com)

• As of 2024, Facebook, Instagram, LinkedIn, and YouTube are the widely used social media platforms used by marketers around the world.
• Each of these platforms represents more than 50% of the usage rate.
• Newly launched Threads have merely a 9% usage rate.

Most Popular Video Format By User Interactions

(Reference: statista.com)

• Shorts are the most popular video format on YouTube, with 37.44 average likes per video, while dislikes account for only 0.22.
• Furthermore, the least popular are long-form videos with 18.15 average likes and 0.19 dislikes per video.

Daily YouTube Shorts and Videos Posted By Account Size

(Reference: statista.com)

• YouTube statistics post analysis show that an account with huge subscribers accounting for 50,000 followers, posted at least 1 long-form video and 0.66 shorts every day.
• On the other hand, the rate of uploading shorts is higher in small YouTube channels, which declines as the number of subscribers increases.

Number of Comments By Video Format

(Reference: statista.com)

• Majority of the YouTube users are more likely to comment on long-form videos than on YouTube shorts.
• The average comments per video for video accounts is 3.88, while for shorts it is 0.76.

YouTube Advertising Statistics

• YouTube’s ad revenue in 2023 amounted to USD 31 billion, an increase from USD 29.2 billion in 2022. This accounted for 10.25% of Google’s global revenues.
• Vertical video ads on YouTube Shorts deliver 10% to 20% more conversions per dollar compared to landscape video ads, highlighting the importance of optimizing ads for mobile viewing.
• A study from 2022 revealed that 59% of respondents found YouTube ads more relevant than ads on linear TV or other streaming platforms.
• In a survey of advertisers, 43% reported that their largest clients are actively advertising on YouTube Shorts, emphasizing its rapid growth as a platform for short-form video advertising.
• Skippable pre-roll ads were identified as the most effective YouTube ad format by 29% of marketers, while only 7% favored non-skippable ads.

YouTube Video and Marketing Statistics

• YouTube is the second most effective platform for B2C content marketing, with 86% of content marketers rating it as at least somewhat effective.
• Approximately 66% of marketers plan to increase their use of YouTube videos, and 59% intend to enhance their organic activities on the platform.
• The proportion of marketers utilizing YouTube for organic content marketing increased from 55% to 67% between 2022 and 2023.

• In the U.S., YouTube is the leading platform for watching live content, with 52% of social video viewers using it to watch live videos, surpassing Facebook and Instagram.
• YouTube Shorts garners an average of 70 billion views daily, demonstrating the platform’s dominance in short-form video content.
• Additionally, YouTube Shorts is the top platform for discovering new products and brands, making it essential for marketers seeking to increase visibility and engagement.
• As of January 2024, the most viewed YouTube video of all time is “Baby Shark Dance,” which has nearly 14 billion views.

Conclusion

YouTube’s remarkable growth has solidified its position as a global leader in video-sharing platforms. With over 2.49 billion monthly active users in 2023, YouTube captures nearly half (47%) of the global online population and is accessed by over one-third of the world’s total population. This expansive reach highlights YouTube’s role as an essential part of the digital ecosystem.

The platform’s user growth has been exponential, beginning with just 20 million users in 2006 and reaching significant milestones such as 1 billion users by 2013 and 2 billion by 2019. This steady increase reflects YouTube’s ability to adapt to changing content trends, attract diverse demographics, and offer value through services like YouTube Premium and Music, which boast over 80 million paid subscribers.

YouTube’s success stems from its innovative approach to content delivery, inclusivity, and accessibility. It not only serves as an entertainment hub but also as a vital tool for education, marketing, and personal expression. The platform’s immense popularity underscores the growing demand for video content worldwide. As YouTube continues to evolve and expand, it is likely to maintain its dominant position and play an even more significant role in shaping global online behavior.

Joseph D'Souza

Joseph D'Souza started Coolest Gadgets in 2005 to share his love for tech gadgets. It has since become a popular tech blog, famous for detailed gadget's reviews and companies statistics. Joseph is committed to providing clear, well-researched content, making tech easy to understand for everyone. Coolest Gadgets is a trusted source for tech news, loved by both tech fans and beginners.

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