Kickstarter Statistics and Facts (2025)
Updated · Apr 07, 2025
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- General Kickstarter Statistics
- Kickstarter Demographic Statistics
- Project-Based Kickstarter Statistics
- Top 10 Successful Kickstarter Projects, February 2024
- Successful Kickstarter Project Statistics by Amount of Funds Raised
- KickStarter Statistics by Categories, Pledges and Success Rate
- Total Amount of Funding Pledged on Kickstarter
- Kickstarter Statistics by Unsuccessfully Funded Projects
- By Most Funded Mobile Game Projects
- By Tabletop Game Projects
- Upcoming Features of Kickstarter
- Conclusion
Introduction
Kickstarter Statistics: Established in 2009, Kickstarter has emerged as a leading crowdfunding platform, facilitating the realization of diverse creative projects. As of January 2025, over 651,000 projects have been launched globally on the platform. The success rate for fully funded projects stands at approximately 41.98%. Collectively, more than 23.8 million individuals have pledged support, with over 8 million backers contributing to multiple projects.
In 2024 alone, Kickstarter hosted 35,512 new projects, garnering total pledges exceeding USD 706 million. The Games category, particularly tabletop games, demonstrated notable success, with 6,646 tabletop game projects launched and 5,314 successfully funded, reflecting an 80% success rate. These figures underscore Kickstarter’s significant role in empowering creators and fostering innovation across various creative sectors.
Editor’s Choice
- Kickstarter Statistics show that by November 2024, over 650,798 projects had been started on Kickstarter.
- At the same time, people pledged more than USD 8.5 billion to support these projects.
- Of all the projects, 272,205 were successfully funded, meaning they met or exceeded their funding goals.
- Meanwhile, Kickstarter had 23.8 million people backing projects, with 8.28 million supporting more than one project.
- About 39.11% of all projects reached their funding goals.
- The “Games” category received the most support, with over USD 2.63 billion pledged. “Design” projects followed with USD 1.78 billion, and “Technology” projects received USD 1.66 billion.
- Kickstarter Statistics further stated that by January 2024, 797 projects had raised more than USD 1 million each.
- As of January 2024, the top-funded project was “Surprise! Four Secret Novels by Brandon Sanderson,” which raised USD 41.75 million.
- More than 143,000 successful projects got between USD 1,000 and USD 9,999 in funding.
Also, around 9 out of every 100 projects didn’t give rewards to the people who supported them.
General Kickstarter Statistics
(Source: searchlogistics.com)
- 92% of all Kickstarter projects that raised 1 million USD were in the games, design, or technology categories.
- Around 8.28 million people on Kickstarter have supported more than one project, which means about one-third of all backers return to support it again.
- So far, people have made over 93 million pledges; on average, each backer supports 3 to 4 campaigns.
- Experts say the best day to launch is Tuesday, between 8 AM and 1 PM EST.
- Kickstarter Statistics show that most successful campaigns last about 39 days and offer around 13 to 14 reward options.
- A short video helps, too. They are about 2 minutes long, and it’s best to keep them between 1 and 3 minutes.
- But don’t expect everyone to finish it; only 20% to 30% of viewers watch the full video.
- Demographics also play a role; about 64% of Kickstarter backers are men, and 37% are between 25 and 34.
Kickstarter Demographic Statistics
- As of 2025, approximately 64% of all Kickstarter backers are male, while 36% are female.
- Besides, 88% of all Kickstarter users are college-educated.
- Kickstarter Statistics also elaborates that 37% of Kickstarter users are between 25 and 34.
- Similarly, the user shares of other age groups are as follows: 35 to 44 years (28%), 18 to 24 years (11%), 45 to 54 years (10%), 55 to 64 years (9%), and 65+ years (5%).
Project-Based Kickstarter Statistics
- Since it started, people have launched around 650,798 projects on Kickstarter.
- Backers have pledged about USD 8.51 billion to support different ideas and products.
- As of 2025, Kickstarter’s success rate is 39.11% worldwide, which is considered very high for a crowdfunding site.
- So far, about USD 7.85 billion has gone to projects that reached their funding goals.
- On the other hand, only USD 632 million was pledged to projects that didn’t reach their goals.
- There is about USD 23 million in active pledges for ongoing campaigns.
- Around 2,307 live projects are on the site, and new ones are launched daily.
Top 10 Successful Kickstarter Projects, February 2024
| Projects | Backers | Pledges (USD Million) |
| Surprise! Four Secret Novels by Brandon Sanderson | 185,341 |
41.75 |
|
Pebble Time Smartwatch |
78,471 | 20.34 |
| Coolest Cooler | 62,642 |
13.29 |
|
Frost Haven |
83,193 | 12.97 |
| Pebble 2, Time 2 Smartwatch | 66,673 |
12.78 |
|
Kingdom Death: Monster 1.5 |
19,264 | 12.39 |
| EcoFlow DELTA Pro: The Portable Home Battery | 3,199 |
12.18 |
|
Travel Tripod by Peak Design |
27,168 | 12.14 |
| Critical Role: The Legend of Vox Machina Animated Special | 88,887 |
11.39 |
|
Pebble: E-Paper Watch |
68,929 |
10.27 |
Successful Kickstarter Project Statistics by Amount of Funds Raised
(Reference: statista.com)
- A Statista report analysis stated that as of January 2025, the most successful Kickstarter projects raised between USD 1,000 and USD 9,999, with over 143,000 projects in this range.
- Projects that got USD 10,000 to USD 19,999 were less common, with around 39,372 reaching that level.
- About 41,866 projects raised between USD 20,000 and USD 99,999, a smaller number than lower funding levels.
- Only a few projects raised big numbers; around 11,866 projects raised USD 100,000 to USD 999,999, and just 884 projects received more than USD 1 million in funding.
KickStarter Statistics by Categories, Pledges and Success Rate
|
Category |
Number of Launched Projects | Total Pledges (USD) | Success Rate |
| Games | 93,284 | 2.63 billion |
50.71% |
|
Design |
57,365 | 1.78 billion | 43.64% |
| Technology | 56,446 | 1.65 billion |
23.89% |
|
Film and Video |
88,478 | 592.83 million | 38.26% |
| Publishing | 68,587 | 386.11 million |
38.90% |
|
Music |
70,972 | 301.41 million | 50.47% |
| Comics | 30,149 | 285.87 million |
67.64% |
|
Fashion |
41,029 | 257.29 million | 31.37% |
| Art | 54,724 | 224.39 million |
49.03% |
|
Food |
35,995 | 215.81 million | 25.91% |
| Photography | 14,388 | 66.08 million |
35.59% |
|
Theater |
13,480 | 52.73 million | 59.73% |
| Crafts | 14,722 | 30.86 million |
27.42% |
|
Journalism |
6,530 | 22.12 million | 23.54% |
| Dance | 4,639 | 16.54 million |
61.11% |
Total Amount of Funding Pledged on Kickstarter
- Since Kickstarter started in April 2009, people have pledged more than USD 8.5 billion to different projects as of January 2025.
- Although the total amount pledged was only about USD 276 million in July 2012, the growth has been huge.
- Kickstarter Statistics further states that over 650,000 projects have been launched on the platform.
- Around 39.11% of them were successful, meaning they reached or passed their funding goals.
- That’s about 254,500 successful projects.
- The rest is about 396,300, those didn’t meet their funding targets.
Kickstarter Statistics by Unsuccessfully Funded Projects
(Reference: statista.com)
- As of January 2025, 376,698 projects failed to reach their targets, with the majority (246,351) achieving 1% to 20% of their funding objectives.
- Meanwhile, other Kickstarter projects by funded shares are followed by 58,161 (0%), 39,342 (21% to 40%), 17,842 (41% to 60%), 7,892 (61% to 80%) and 7,108 (81% to 99%).
By Most Funded Mobile Game Projects
- As of January 2025, Fluyo, a unique language learning game, was Kickstarter’s top-funded mobile game project, raising approximately USD 1.27 million.
- Make Leisure Suit Larry come again around USD 655,000 raised.
- Whereas Xeko accounted for bout USD 257,870 raised.
By Tabletop Game Projects
- Brandon Sanderson’s Cosmere® RPG: Based on Sanderson’s expansive Cosmere universe, this role-playing game raised approximately 14.7 million during its campaign.
- Frosthaven: A sequel to the acclaimed game Gloomhaven, Frosthaven garnered nearly USD 13 million in pledges, making it one of the most successful board game campaigns on the platform.
- Kingdom Death: Monster 1.5: This cooperative board game attracted over USD 12.3 million in funding.
- Critical Role: The Legend of Vox Machina Animated Special: It has strong ties to the tabletop gaming community and raised over USD 11.3 million.
- Valerion VisionMaster: Cinematic-Grade RGB Laser Projector: This innovative projector secured approximately USD 10.9 million in pledges.
Upcoming Features of Kickstarter
- Pledge Over Time: This option allows backers to split their pledge into four equal payments, deducted every two weeks, providing greater financial flexibility.
- Enhanced Discoverability: Improvements to search filters and sorting options are planned to help backers find projects that align with their interests more easily.
- Integrated Pledge Management Tools: Creators will have access to tools for managing post-campaign activities, including add-ons, backer surveys, shipping logistics, and tax collection.
Conclusion
Kickstarter is a website where creative people ask for support to turn their ideas into real products. It’s popular with artists, inventors, and small business owners who need money. Not every project gets funded, but it shows how people can collaborate to bring ideas to life. If you’ve got a smart idea and a clear plan, Kickstarter might help you make it real. Remember that success takes hard work, honesty, and good communication with your supporters.
FAQ.
Kickstarter helps people get money from others online to create projects like games, art, or products before selling them.
You don’t pay to browse Kickstarter, but creating or backing a project may cost money.
Kickstarter has creative projects like games, tech, music, films, books, and art made by people needing support.
Yes, Kickstarter has rules. Projects must be honest, have a clear goal, and not include prohibited items like drugs or weapons.
Yes, people from many countries can use Kickstarter. You don’t have to live in the U.S. to start a project.
To use Kickstarter, you need to be at least 18 years old, live in a country where Kickstarter is available, have a bank account, and have an ID and a credit or debit card.
Barry Elad is a tech enthusiast passionate about exploring various technology topics. He collects key statistics and facts to make tech easier to understand. Barry focuses on software and its benefits for everyday life. In his free time, he enjoys creating healthy recipes, practicing yoga, meditating, and walking in nature with his child. Barry's mission is to simplify complex tech information for everyone.
