Fiverr Users Statistics By Buyer, Seller, Revenue, Salary and Facts
Updated · Apr 10, 2025
TABLE OF CONTENTS
Introduction
Fiverr Users Statistics: In 2025, Fiverr continues to be a prominent global freelance marketplace, connecting businesses with freelancers offering services across more than 700 categories, including writing, graphic design, marketing, and technology. As of December 31, 2024, the platform reported 3.6 million active buyers, a 10% decrease from the previous year.
Concurrently, the average spend per buyer increased by 9% year-over-year, reaching USD 302. Fiverr’s website attracts significant traffic, with approximately 80.41 million monthly visitors as of January 2025.
Demographically, nearly 60% of users are male. Geographically, the United States accounts for 22.68% of Fiverr’s traffic, followed by Pakistan at 8.24%, and India at 7.08%. These figures underscore Fiverr’s sustained relevance and adaptability within the evolving freelance economy.
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- By 2025, Fiverr will have around 4.3 million people actively buying services and about 830,000 active sellers offering them.
- The site covers more than 550 service categories. In the U.S., website design is one of the top-earning gigs, with sellers making as much as $700 per job.
- Fiverr Users’ Statistics stated that the average amount spent per buyer (SPB) reached $262 in March 2023, showing a 4% year-over-year increase.
- In the second quarter of 2023, the company generated between $88 million and $90 million in revenue. In 2020, 55% of Fiverr’s income came from returning buyers, which shows strong customer loyalty.
- In 2025, Fiverr had around 77,674 employees. About 58% of the employees are women, and 42% are men.
- Most of the staff — about 56% — are White. Hispanic or Latino employees comprise 17%, while 12% are Black or African American.
- On average, a Fiverr worker earns $70,041 a year. Employees usually stay with the company for about 5.8 years, which shows a fairly steady workforce.
General Fiverr Statistics
- As of September 30, 2024, Fiverr had about 3.8 million active buyers, a 9% drop from the 4.2 million buyers on the same date in 2023.
- Fiverr’s website has a strong conversion rate of 27.1%, meaning more than 1 in 4 visitors make a purchase.
- Fiverr Users’ Statistics stated that the company currently has 739 employees worldwide.
- When Fiverr started in 2010, it offered eight service categories. That number has grown to over 600, with “AI Services” being the newest addition.
- In Q3 2024, Fiverr generated $99.6 million in revenue, an 8% increase from the $92.5 million generated in Q3 2023.
- Only one year after launching, Fiverr hit $1 million in gross merchandise value per month.
- The average amount spent per buyer increased to $296 by September 30, 2024, compared to $271 the year before — a 9% year-over-year rise.
- About 21.67% of Fiverr’s web traffic comes from the U.S., and over 50% of the company’s income is from U.S. buyers.
- Fiverr Users’ Statistics stated that roughly 19.6% of Fiverr’s traffic comes from search engines, and 6.28% arrives via social media platforms.
- Fiverr has a Net Promoter Score of 79 out of 100, showing that most users will likely recommend the platform to others.
- SEO expert Matthew Woodward noted that Fiverr does a great job of matching buyers with sellers. Even with buyer numbers levelling at around 4.2 million, the high 27.1% conversion rate shows the platform effectively turns visitors into paying clients. This proves the value Fiverr offers both freelancers and customers looking for services.
Fiverr Buyer Statistics
(Reference: grabon.com)
| Year | Active Buyers |
|
Q4 2024 |
3.6 million |
| Q3 2024 |
3.8 million |
|
Q2 2024 |
3.9 million |
| Q1 2024 |
4.0 million |
|
2023 |
4.08 million |
| 2022 |
4.28 million |
|
2021 |
4.22 million |
| 2020 |
3.42 million |
|
2019 |
2.35 million |
| 2018 |
2.02 million |
|
2017 |
1.8 million |
- Fiverr says an active buyer has bought at least one gig (freelance service) in the last 12 months.
- As of 2025, the platform had about 3.6 million active buyers from over 160 countries, a 10% drop from around 4 million buyers in early 2024.
- A large portion of Fiverr’s buyers are small and medium businesses, but more large companies are starting to use the platform.
Fiverr Revenue Statistics
- Even though this is smaller than other freelance websites, it still gives newcomers a great chance to find jobs.
- Since freelancing is becoming more common, competition between Fiverr sellers is expected to grow. This matches the changes happening in the job market.
- According to Shahar Erez, General Manager of Fiverr Enterprise, many companies now include freelancers and contract workers in their hiring plans.
- Fiverr Users’ Statistics stated that by 2030, freelancers might make up 50% of the U.S. workforce.
- Fiverr’s data shows that searches for “AI consultant” gigs rose by more than 650% from January to July 2023.
- These AI experts help businesses use artificial intelligence effectively by offering customised services and managing tech projects. For example, a top AI freelancer on Fiverr charges around $1,000 for 10 hours of work.
- When freelancers complete a job on Fiverr, they keep 80% of the total payment. Fiverr takes a 20% fee for using the platform.
- So, if a seller earns $10 for a gig, they’ll receive $8 after Fiverr’s cut. This payout system rewards all kinds of services, such as writing, design, programming, and more.
- With Fiverr’s “Project Partner” service, project managers earn 12% of the total project cost. For example, if a project costs $5,000, the manager earns $600.
(Reference: backlinko.com)
- On platforms like Upwork, managers usually charge hourly rates between $19 and $45. After just four 8-hour workdays, Upwork’s fees could be higher without counting Upwork’s platform fees.
- Fiverr Users’ Statistics stated that Fiverr’s flat fee may be smaller, but it can still be worth it for large projects, especially with Fiverr’s built-in tools and features.
- Fiverr’s “Seller Plus” program, made for high-performing freelancers, had 25,000 subscribers by the third quarter of 2023.
- Fiverr Users’ Statistics stated that the program gives sellers extra tools, such as better gig visibility, advanced stats, and promotion options, to help them grow their business.
- Because of Seller Plus and Promoted Gigs, Fiverr’s average platform fee rose to 31.3%.
Fiverr Seller and Gig Statistics
- Fiverr is well-known for offering a wide variety of services, called gigs, across hundreds of categories. Right now, the platform doesn’t support hourly payments—every job is priced and paid for as a full project.
- Here are some key stats about Fiverr sellers and gigs:
- In 2019, about 830,000 active freelancers were using Fiverr. Since then, Fiverr hasn’t shared updated numbers for how many sellers are currently on the platform.
- On average, Fiverr freelancers earn around $104 each month. The median income is lower—about $60 monthly.
- A report by Earnest showed that 70% of Fiverr freelancers earn under $100 per month, and 96.3% make less than $500 monthly.
- Fiverr Users’ Statistics stated that freelancers can post between 7 and 30 gigs depending on their seller level. The more experienced or higher-ranked the seller, the more gigs they can list. These gigs often involve a variety of tasks and skills.
- Fiverr now offers services in more than 550 different categories. When posting a gig, freelancers place it in the most relevant category. These categories cover many digital services, such as logo creation, WordPress support, voice-over work, and illustrations.
- Jobs involving tech skills like coding and software development appeared five times in the top 10 in-demand and best-paying categories. This shows a strong need for skilled tech workers.
| Website Development | $54.2 |
| Video Editor |
$55 |
|
Mobile Game Development |
$69.2 |
| Mobile App Development |
$81.3 |
|
Business Consulting |
$86.8 |
| Social Media Manager |
$90.3 |
|
Website Design |
$98.3 |
| Website Building |
$102.7 |
|
Presentation Design |
$111.2 |
- Among all side jobs in OECD countries, translation work was the most common, with 16,169 listings found during the study.
| Ghostwriting | 2,772 |
| CV, Cover Letter, and Resume Writing |
2,889 |
|
Blog Post Services |
3,645 |
| Website Design |
4,004 |
|
Animation |
5,494 |
| Social Media Advertising |
7,948 |
|
Video Editor |
8,525 |
| Illustration |
8,677 |
|
Proofreading and Editing |
11,870 |
| Translation Services |
16,169 |
- Fiverr takes a flat 20% fee from every gig a freelancer completes. If a seller earns $100, Fiverr keeps $20, and the seller receives $80. The fee is automatically removed before the freelancer sends the fee.
- Fiverr Users’ Statistics stated that only 1% of people who apply for Fiverr Pro are accepted. This program is for highly skilled and experienced sellers.
- To qualify, applicants must fill out a detailed form. If approved, they receive a Fiverr Pro badge on their profile, showing they’re verified professionals.
- As of now, Fiverr Pro is only available in 8 main categories:
- Graphic & Design
- Programming & Tech
- Writing & Translation
- Video & Animation
- Digital Marketing
- Music & Audio
- Business
- Data
Fiverr Demographic Statistics
- Fiverr has become a global platform with users from many countries and backgrounds. Looking at who uses Fiverr helps show its wide reach and what kinds of services are most popular.
- Fiverr Users’ Statistics stated that about 58.23% of Fiverr users are male, and 41.77% are female.
- The biggest age group using Fiverr is between 25 and 34, making up nearly 37% of all users.
- The table below gives a closer look at the percentage of users in each age group:
(Reference: grabon.com)
| Age Group | % |
|
18-24 |
21.73% |
| 25-34 |
36.74% |
|
35-44 |
20.17% |
| 45-54 |
11.18% |
|
55-64 |
6.34% |
| 65+ |
3.84% |
- Fiverr receives more than 80 million visits monthly, and the United States leads in the number of visitors.
(Reference: grabon.com)
- Fiverr Users’ Statistics stated that around 26% of Fiverr’s total traffic comes from the U.S.
- Other major sources include India, with 6.84%; the United Kingdom, at 5.73%; Pakistan, at 4.39%; and Indonesia, at 4.15%.
Fiverr Salary Statistics
- The largest group of Fiverr workers, which includes about 30% of the employees, makes between $60,000 and $100,000 annually.
- On the other hand, the smallest group earns less than $25,000 a year, making up just 2% of Fiverr’s total workforce.
(Source: zippia.com)
| Salary range | Fiverr | Jobble |
|
>$200k |
1,930 jobs | 4,290 jobs |
| $100k-200k | 13,122 jobs |
116,059 jobs |
|
$60k-100k |
17,302 jobs | 91,665 jobs |
| $40k-60k | 14,209 jobs |
48,378 job |
|
$25k-40k |
10,120 jobs | 241,985 jobs |
| <$25k | 927 jobs |
55,576 jobs |
Conclusion
To sum it up, Fiverr has become a major player in the freelance market, helping millions of buyers and sellers connect worldwide. The platform has over 3.6 million active buyers, hundreds of gig categories, and strong user interaction. While many freelancers earn smaller amounts, those with in-demand skills or top ratings can earn much more.
With more companies now using freelance workers, Fiverr is expected to stay a leading name in the growing gig economy. We have shed enough light on Fiverr Users Statistics through this article.
Sources
FAQ.
Fiverr considers someone an active buyer if they purchase at least one gig (freelance service) within 12 months. By March 2024, the platform had around 4 million active buyers from more than 160 countries. This number is slightly lower than the 4.08 million active buyers reported in 2023.
Around 21.67% of Fiverr’s web traffic comes from the U.S., and over 50% of its total earnings come from American buyers.
Fiverr keeps 20% of every completed job, so freelancers earn 80% of their fees. This high fee often makes some freelancers think twice before using the site. On the other hand, Upwork charges 10%, and Ruul’s service fee starts at just 2.75%.
Joseph D'Souza started Coolest Gadgets in 2005 to share his love for tech gadgets. It has since become a popular tech blog, famous for detailed gadget's reviews and companies statistics. Joseph is committed to providing clear, well-researched content, making tech easy to understand for everyone. Coolest Gadgets is a trusted source for tech news, loved by both tech fans and beginners.
