Meta Statistics By Revenue, Stock, Users, Advertisement and Facts

Introduction

Meta Statistics: As a marketer, it’s important to understand the social media platforms you’re using. Knowing who uses each platform can help you decide where to spend your time and marketing budget. Plus, it’s interesting to learn more about the platforms we use every day, both personally and for work. In this article, we’ve gathered some key meta-statistics for 2025.

Meta business statistics will provide you with key details about who your potential customers are, what they like, how they act online, and what their spending habits are.

Editor’s Choice

• Meta earned $134.9 billion in revenue for 2023, the company’s highest amount ever, up from USD 116 billion in 2022.
• About 98.5% of Meta’s revenue comes from its Family of Apps, with the rest coming from Reality Labs. Most of Meta’s income comes from advertising.
• In 2023, Meta reached its highest-ever annual revenue of USD 134.9 billion, up from USD 116 billion in 2022.
• Nearly 25% of the world’s population uses Facebook every day. It is also the third most visited website, after Google and YouTube.
• In March 2023, the clothing and shoe industry had the highest click rate on Meta ads worldwide, at 2.06%. On the other hand, ads for tech products and services had the lowest click rate, at just 0.93%.

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What is Meta-analysis?

Meta-analysis is a way to combine data from several studies that all look at the same research question. A major part of this method is calculating an overall effect size by taking data from all the studies. This means pulling effect sizes and data on variation from each study. By combining these results, the overall statistical power increases, which helps clear up any confusion or differences found in individual studies. Meta-analyses are important for supporting research funding requests, creating treatment guidelines, and shaping health policies.

They also help summarize existing research, which guides future studies. Because of this, meta-analyses are an essential method in research science. They are often, but not always, part of a systematic review.

In February 2024, Facebook celebrated its 20th anniversary, marking a key moment in the history of social media. Meta and its products have become major players in the tech industry, setting a high standard that other platforms can’t easily match. From its small beginnings to reaching billions of users, Mark Zuckerberg’s Meta journey has been impressive, though not without controversy.

Meta’s Main Business

Meta owns some of the most popular social media platforms in the world, including Facebook, Instagram, WhatsApp, and Messenger. These apps make up Meta’s “Family of Apps” (FoA), which continues to grow in user numbers. As of the fourth quarter of 2023, nearly four billion people were using Meta’s apps every month.

Meta also launched Threads in July 2023, which was compared to X (formerly Twitter) because it’s a text-based platform. Threads quickly became popular, reaching 100 million sign-ups within just five days. By the end of 2023, it had over 130 million monthly active users, making it one of the fastest mobile apps to reach 150 million downloads.

Meta Stock Statistics

• Valuation Measures

• Stock Price History

• Share Statistics

• Dividends & Splits

General Meta Statistics

• As the biggest social network in the world, Meta is the top choice for social media advertising and marketing, with 94% of marketers worldwide using it in their strategies.
• As of Jan 2024, the biggest group of users on Facebook were males aged between 26 to 34, which made up almost 19.3% of all global users.
• In 2023, Meta reached its highest-ever annual revenue of $134.9 billion, up from $116 billion in 2022.
• In January 2024, Meta’s social media platforms were especially popular in the UK among people aged 25 to 34. Within this age group, women made up nearly 13% of Meta’s total users, compared to 12% for men.

(Reference: reuters.com)

• In December 2023, an average of 3.19 billion people used Meta’s Family of products every day, an 8% increase from the year before.
• In May 2023, the Irish Data Protection Commission (DPC) fined Meta €1.2 billion for putting EU citizens’ data at risk through data transfers between the EU and the U.S. This was the fourth fine the company received from the DPC.
• Public opinion about Meta is divided. While Facebook remains the most well-known social media platform, it still gets criticism.
• As of January 2024, Facebook is the most popular social media platform, with over 3 billion active users each month.
• Nearly 25% of the world’s population uses Facebook every day. It is also the third most visited website, after Google and YouTube.
• In the U.S., people spend about 30 minutes on Facebook every day, which totals around 20 hours a month.
• Meta Statistics stated that more than half of all Facebook users are between the ages of 18 and 34. Also, over 80% of people access Facebook through their mobile devices.

Meta Users Statistics

• In the third quarter of 2023, Meta announced that they reached 3.05 billion active users each month.
• Social media is very popular in India, with about 366.5 million people using Facebook and 362.9 million using Instagram.
• The U.S. comes second, with 190.85 million Facebook users and 169.65 million Instagram users.
• As of January 2024, research found that 56.8% of Facebook’s users worldwide are men, while 43.2% are women. Though the gap isn’t huge, it shows that men use the platform more.

(Reference: thesocialshepherd.com)

• Meta Statistics stated that Instagram has a smaller difference between male and female users. Women make up 55.4% of the platform’s users, while men make up 44.6%.

Meta Users Demographics Statistics

• India has the largest number of Facebook users, with almost 367 million. If the people using Facebook in India were a country, it would be the third-largest in the world by population.
• After India, the U.S., Indonesia, and Brazil have the most Facebook users, with 190 million, 117 million, and 111 million users respectively.
• By the third quarter of 2021, Meta’s apps had around 3.5 billion active monthly users worldwide.
• Meta Statistics stated that Facebook alone had 2.9 billion users, making it the most popular social media platform.
• Meta’s main apps—Facebook, WhatsApp, Instagram, and Messenger—were among the most downloaded apps globally by the third quarter of 2021. WhatsApp alone had about 6 billion downloads.
• As of January 2024, 57% of Facebook’s users were men, and 43% were women. By the end of 2023, more than 3 billion people were using Facebook every month.
• In the last three months of 2023, 3.19 billion people used at least one of Meta’s services—Facebook, WhatsApp, Instagram, or Messenger—daily. This was a slight increase from 3.14 billion in the previous quarter.
• In January 2024, Meta’s social media platforms were most popular among people aged 25 to 34 in the UK.

(Reference: linearity.io)

• Women in this age group made up nearly 13% of Meta’s total user base, while men made up 12%.
• Meta Statistics stated that only 10.4% of Meta’s users in the UK were 64 or older.
• By January 2024, more than 56 million people in the UK were using social media.
• In May 2021, Meta had 50.6 million users in the UK. Facebook UK Limited made £1.1 billion in revenue in 2019, with an operating profit of £121.9 million in the same year.
• In the second quarter of 2017, Meta reached 2 billion active users, doing so in just over 13 years. Instagram reached this milestone in 11 years, and YouTube did it in just over 14 years.

(Reference: thesocialshepherd.com)

• By the end of 2023, over 25% of Facebook users in the U.S. were between 25 and 34 years old, and 18.2% were between 35 and 44. There were more female users overall.
• com is the third most popular website, with users spending an average of 10 minutes and 37 seconds per visit.
• In the last three months of 2023, 32% of the content U.S. users saw in their Facebook news feed came from friends.
• Meta Statistics stated that over 25% of the posts came from sources they didn’t follow, including people, Pages, or Groups outside their network.

Meta Advertisement Statistics

• The average click-through rate (CTR) for Meta ads is an important number for marketers to measure how well their ads are doing in catching people’s attention and encouraging them to take action.
• Knowing the typical CTRs for different platforms and industries helps advertisers set goals and improve their campaigns.
• Facebook Ads: The average CTR is about 0.9%, with some industries like retail and clothing seeing higher rates.
• Instagram Ads: Instagram usually has a slightly higher average CTR of 1.16%, thanks to its visually appealing platform.
• Messenger Ads: These ads often get a CTR of around 1.1%, taking advantage of the more personal and direct nature of messaging.
• Audience Network: Ads on this platform generally have lower CTRs, around 0.5%, as they are shown on third-party apps and websites.

(Reference: oberlo.com)

• The Cost Per Click (CPC) for Meta Ads is an important number for businesses that want to manage their advertising budget on platforms like Facebook and Instagram.
• Meta Statistics stated that CPC is the amount of money an advertiser pays each time someone clicks on their ad.
• This cost can change based on factors like the target audience, where the ad appears, the industry, and how competitive the market is.
• Understanding these factors helps businesses plan their ads better and spend money wisely.
• By looking at CPC trends, advertisers can find ways to lower costs while still getting good results.
• Meta Statistics stated that to make Meta Ads campaigns work even better, businesses can use tools like SaveMyLeads.
• This service helps automatically move leads from Meta platforms to CRM systems and marketing tools.
• Using SaveMyLeads, advertisers can make sure their ads turn into useful information and higher conversions. This not only saves time but also makes the ads more cost-effective by ensuring each click turns into a possible customer interaction.
• In March 2023, the clothing and shoe industry had the highest click rate on Meta ads worldwide, at 2.06%.
• On the other hand, ads for tech products and services had the lowest click rate, at just 0.93%.

(Source: lebesgue.io)

• In the second quarter of 2023, Meta’s overall click-through rate (CTR) for social media ads was 1.36%, showing a 13% growth from the previous quarter.
• In the fourth quarter of 2023, Meta’s ad revenue grew by 23.8% compared to the previous year, beating expectations.
• In the fourth quarter of 2023, Meta’s advertising sales reached $38.7 billion, up from $31.3 billion in the same period the year before. This helped boost Meta’s total revenue by 25%, going from $32.2 billion in the last quarter of 2022 to $40.1 billion in the same quarter of 2023.
• In 2023, Meta Platforms hit record earnings, showing how important online advertising is for businesses.
• Almost all of Meta’s revenue comes from ads on Facebook and Instagram, which are popular choices for businesses of all sizes because they can target audiences so accurately.

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Facebook Statistics

• Meta Statistics stated that about 23% of marketers believe Facebook offers the best return on investment (ROI) compared to other social media platforms.
• Facebook is the most popular social media site around the world.
• Ad sets with 3 to 10 different creatives perform better than those with just one, lowering the average cost per action by 46%.
• Of U.S. adults who use Facebook, 68% make over $100,000 a year.
• Meta Statistics stated that more than 70% of marketers say Facebook is effective for video marketing.
• Meta (the company behind Facebook) made $134.9 billion in revenue in 2023.
• Outside of China, 20% of social media users say Facebook is their favorite platform.

(Source: searchengineland.com)

• Facebook is the most popular social media platform in the world.
• The number of active Facebook users grew by 3% compared to last year.
• Over 2 billion people used Facebook every day in December 2023.
• By the end of 2023, 3.07 billion people were using Facebook every month.
• Meta Statistics stated that only 3% of teens use Facebook all the time, while 17% of teens say the same about TikTok.
• YouTube and Facebook are the most popular social media platforms.
• Every week, 1 billion people interact with a business account through Facebook’s messaging services.
• A big 98% of active Facebook users use their mobile devices to access it, and 16.7% use both mobile devices and computers.
• Meta Statistics stated that only 17% of people use Facebook to follow brands, but 88% use it to stay in touch with family and friends.

(Reference: backlinko.com)

• 14% of Facebook users contact brands to complain, and 27% expect brands to reply to complaints within an hour.
• Meta Statistics stated that around 30% of U.S. adults regularly get their news from Facebook.
• The number of teens using Facebook has dropped from 71% about 10 years ago to 33% today.
• Facebook’s global audience is 43.2% female and 56.8% male.
• India has the most Facebook users, with 369.9 million users, while the U.S. has 186.4 million users.
• Among U.S. adults who use Facebook, 68% earn more than $100,000 a year.
• The largest group of Facebook users in the U.S. are people aged 25 to 34 (24.2%), followed by those aged 35 to 44 (19%).

Global Revenue Created By Meta Platform Statistics

(Reference: statista.com)

• In the third quarter of 2024, Meta earned USD 39.8 billion in total revenue, most of which came from advertising.
• It’s hard to picture the internet without social media, and social media without Facebook. With 2.9 billion active users each month, Facebook is the largest social network in the world.
• Nearly 2 billion people use Facebook every day. Because of its huge audience, Facebook is a major platform for influencer marketing, ranking just behind Instagram and YouTube.
• Brands use social media marketing to get more exposure, drive traffic, and generate leads, and Facebook is very effective at delivering these results in large amounts.

Conclusion

When looking at Meta Business statistics, it’s important to focus on your marketing goals and choose the right numbers to measure your success. If you want to make your brand more visible, keep an eye on metrics like reach and engagement rate. If your goal is to increase sales or actions, track things like the click-through rate (CTR) on your links and the conversion rate.

Using these numbers will help you find areas that need improvement and make changes to your strategy for better results. We have shed enough light on the Meta Statistics through this article.

Saisuman Revankar

Saisuman is a talented content writer with a keen interest in mobile tech, new gadgets, law, and science. She writes articles for websites and newsletters, conducting thorough research for medical professionals. Fluent in five languages, her love for reading and languages led her to a writing career. With a Master’s in Business Administration focusing on Human Resources, Saisuman has worked in HR and with a French international company. In her free time, she enjoys traveling and singing classical songs. At Coolest Gadgets, Saisuman reviews gadgets and analyzes their statistics, making complex information easy for readers to understand.

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