Instagram Stories Statistics By Demographics, Rate By Media Type, Advertisement, Usage and Facts
Updated · Feb 11, 2025
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- What Are Instagram Stories Analytics?
- General Instagram Stories Statistics
- Demographics Instagram Stories Statistics
- Instagram Reach Rate By Media Type And Posts And Stories
- Instagram Stories Advertisement Revenue
- Instagram Stories And Influencers Marketing Statistics
- Frames Per Day Statistics
- Instagram Stories Usage Statistics
- Instagram Story’s Exits Rate By Type Of Content
- Instagram Stories vs Snapchat Stories
- Future Trends For Instagram Stories
- Conclusion
Introduction
Instagram Stories Statistics: Instagram’s Stories feature has created many new opportunities on the platform, and the stats show just how effective it is. This is where real, genuine content stands out, but it only lasts for 24 hours—unless you save it in the stories archive.
Even in such a short time, stories can grab attention, build trust, and get users to interact and give feedback. If your business wants to take advantage of this exciting feature, the helpful stats below will guide you on how to get started. We shall shed more light on Instagram Stories Statistics through this article.
Editor’s Choice
- More than 86% of Instagram users watch Stories.
- Approximately 500 million users engage with Instagram Stories every day.
- Each month, over 130 million users click to see shopping tags on Instagram.
- 36% of businesses use Instagram Stories to advertise their products or services.
- Instagram Stories are the second most popular content type for influencers.
- Instagram Stories Statistics stated that almost 58% of brands have created an Instagram Story.
- Instagram Story videos can be up to 15 seconds long.
- 61% of Instagram users learn about their friends’ activities through Instagram Stories.
- Over 900 million people use Instagram Stories every day.
- 36% of businesses use Instagram Stories to market their products and brands.
- Instagram Stories have increased the average time users spend on Instagram to 28 minutes each day.
- 96% of marketers in the U.S. plan to use Instagram Stories for advertising in the future.
- Instagram posts reach 13% to 27% of followers, while Instagram Stories only reach 2% to 9%.
- Nearly 50% of influencer marketing depends on Instagram Stories.
- Instagram Stories Statistics stated that almost 70% of Instagram Stories are watched with sound on.
- 70% of Instagram Stories are viewed by people under 24 years old.
- Sports-related Instagram Stories have a 90% completion rate.
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What Are Instagram Stories Analytics?
Even though Instagram Stories aren’t permanent on your profile, it’s still important to monitor how they’re doing. This is where Instagram Story analytics come in.
Instagram Story analytics give you important information about how your Stories are performing. They show who’s viewing your Stories, what they interact with, how fast they skip or exit, and more.
Tracking how your Stories perform is essential because it helps you see which ones get the most engagement. It also allows you to solve any issues, raise brand awareness, and better target your audience by sending the right message to the right people.
General Instagram Stories Statistics
- Between 15% and 25% of people click on links in branded stories.
- More than 500 million people use Instagram Stories every day.
- 70% of Instagram users watch stories every day.
- Instagram Stories Statistics stated that almost 86.6% of Instagram users upload stories.
- 36% of businesses use Instagram Stories to promote their products.
- Nearly 49% of Gen Z consumers use stories to find products and services.
- 70% of Instagram Stories are watched with the sound on.
- Brands with large audiences typically get a 12% reach rate for posts and 2% for stories.
- Around 98% of fashion brands use Instagram.
- Up to 49% of followers of Instagram celebrities might be fake.
- Instagram’s advertising income grew from $3.4 billion in 2017 to $61.1 billion in 2023.
- In 2023, Instagram Stories ads generated $20.03 billion, showing steady growth since 2019.
- Instagram’s brand worth is predicted to reach $70.4 billion by 2024.
- In December 2023, Instagram.com received 6.9 billion visits worldwide.
- 70% of Instagram users watch Stories every day.
- Over 500 million people use Instagram Stories daily.
- 6% of Instagram users post Stories on a regular basis.
- 49% of Gen Z consumers use Instagram Stories to find new products and services.
- 36% of businesses use Instagram Stories to advertise their products.
(Reference: rivaliq.com)
- Ads on Instagram Stories have an average click-through rate of 1.3%.
- Companies report an average return of 150% from Stories advertising campaigns.
- Between 15% and 25% of viewers click on links in branded Instagram Stories.
- Instagram Stories Statistics stated that almost 70% of Instagram Stories are watched with the sound turned on.
- Brands with large followings typically have a reach rate of 12% for regular posts and 2% for Stories.
- Nearly 98% of fashion brands use Instagram for marketing.
- Mega-influencers (those with over 1 million followers) charge at least $1,210 per post.
- Instagram Stories Statistics stated that almost 8% of Instagram influencers are nano-influencers, with follower numbers ranging from 1,000 to 10,000.
- Ad fraud on Instagram decreased from 63.3% in 2019 to 49.1% in 2023.
- Up to 49% of Instagram celebrity followers may be fake.
Demographics Instagram Stories Statistics
Research shows that different age groups use Instagram in varying amounts. Here’s a breakdown of the most common age groups using the platform:
- The largest group of Instagram users is between 25 and 34 years old, making up 31.5% of the total.
- The next biggest group is made up of people aged 18-24, accounting for 30.1% of users.
- After that, the percentage drops, with 8.5% of users being 13-17 years old, 8% being between 45-54, and 5.7% of users aged 55 or older.
(Reference: zippia.com)
- Instagram Stories Statistics stated that almost 15% of teenagers say that Instagram is the app they use the most. However, there are better choices for most teens. Snapchat is the most used app for 35% of them, and YouTube follows closely with 32%.
- On Instagram, 56.9% of users are women, while 43.1% are men. This difference is seen across all age groups. For example, in the 25-34 age group, there are 10% more women than men, and in the 45-54 age group, 25% more women use Instagram than men.
(Reference: zippia.com)
- India has the largest number of Instagram users, with 230.25 million.
- Other countries with the most Instagram users include the United States (159.75 million), Brazil (119.45 million), Indonesia (99.15 million), and Russia (63 million).
Instagram Reach Rate By Media Type And Posts And Stories
- The post reach rate, which shows the percentage of followers who saw your post, either stayed the same or slightly improved this year, just like the Story reach rate.
- Smaller accounts with fewer than 10K followers saw a 17% increase in post-reach rate. On the other hand, mid-sized brands with 50K-200K followers were the only ones to experience a 15% decrease in their post-reach rate this year.
(Reference: rivaliq.com)
- The post-reach rate has been dropping for the past few years, so it’s a positive change to see it either go up or stay the same for the brands we looked at this year.
- This measure helps brands understand what percentage of their followers see a post, depending on the type of content, like carousels, images, videos, or Reels.
- Images had the largest increase in reach, going up by 27% compared to last year. Reels had the smallest growth in reach but still showed some improvement.
(Reference: rivaliq.com)
- Anyone managing an Instagram account knows that Stories reach a different audience than posts. Let’s compare the two:
- Small brands with fewer than 10K followers will likely have about 3 times more followers see their posts than their Stories.
- For larger brands with more followers, the gap between posts and Stories can be up to 5 times or more.
(Reference: rivaliq.com)
- Posts and Stories engage your followers in different ways, so they should be used as separate tools in your marketing strategy. Posts are great for quick views, but Stories, if they catch the viewer’s attention, can keep them engaged for a longer time.
Instagram Stories Advertisement Revenue
(Reference: electroiq.com)
- Instagram Stories ads have seen steady growth in revenue from 2019 to 2023.
- In 2019, the ad revenue was $4.32 billion, and it is expected to rise to $20.03 billion by the end of 2023.
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Instagram Stories And Influencers Marketing Statistics
- More than 130 million Instagram users tap on shopping tags each month to learn more about products. This allows them to visit a mobile site and buy the product right away. Making shopping easier leads to more sales for businesses.
- Instagram Stories are the second most-used feature by influencers, after regular Instagram posts. Influencers use Stories daily because their audience wants a variety of content.
- Instagram Stories Statistics stated that almost 62% of Instagram users become more interested in a brand or product after seeing it in a Story.
(Reference: bigcommerce.com)
- Since users on Instagram usually have short attention spans, Stories are a great way to grab their attention quickly.
- Around 36% of businesses use Instagram Stories to advertise their products or services.
- The most common type of Story used by businesses is one that gives a sneak peek of what’s happening behind the scenes. Promoting products is the number one goal for businesses using Instagram Stories.
- Around 34% of sponsored content on Instagram is in the form of Stories. Because Stories are cost-effective and efficient for advertising, more brands are using them, and this number is expected to increase in the future.
Frames Per Day Statistics
- Determining the right number of frames to post each day for your brand is just as crucial as deciding how many Stories to share within a specific period.
(Source: rivaliq.com)
- Shorter Stories are more common than longer ones.
- About 35% of Stories are just one frame long.
- 1-3 frames make up roughly 60% of brand activity.
- Instagram Stories Statistics stated that only 10% of Stories have seven or more frames, which is lower than last year.
- You don’t have to post Stories all day, every day, to engage your followers. Finding the right number of frames for your brand and figuring out what keeps followers interested can help improve your posting strategy.
Instagram Stories Usage Statistics
- Most people use Instagram Stories daily, whether for personal sharing or business promotion.
- Around 27% of brands use only one frame for their Stories, while 20% use seven or more frames.
- It’s best to have at least two frames in a Story to keep the audience engaged. Too many frames can cause viewers to lose interest.
- Instagram Stories are more popular among millennials than Snapchat and Facebook.
- The largest group of people who watch Stories are between the ages of 25 and 34, with men making up 16.4% and women 14.8%.
- Stories help businesses catch viewers’ attention and spark interest in their products.
- Instagram allows Stories to be a full minute long, giving users more time to engage their audience.
- Audio is important in Stories, as it keeps users engaged, especially with music or popular sounds.
(Reference: truelist.co)
- Instagram is the top platform for fashion brands to showcase their products creatively.
- GAP’s use of Instagram Stories for their collection led to a 73% higher click-through rate compared to other ads.
- Most marketers plan to increase their budget for Instagram videos because they are effective for reaching audiences.
- Brands with fewer than 10,000 followers get the best engagement on Instagram Stories, with a reach rate of 5.4%.
- Instagram added new tools to help brands connect better with their audience and collaborate with preferred partners.
- Instagram Stories with sports content keep viewers engaged, with most watching the entire Story.
- Half of Gen Z users use Instagram Stories to find new products, showing that it’s an important tool for businesses to reach younger audiences.
Instagram Story’s Exits Rate By Type Of Content
(Reference: socialinsider.io)
| Profile size | Image (Avg. Exit Rate) | Video (Avg. Exit Rate) |
|
0 – 5,000 |
10.75% | 12.43% |
| 5,000 – 10,000 | 9.08% |
10.25% |
|
10,000 – 50,000 |
8.78% | 16.69% |
| 50,000 – 100,000 | 7.63% |
6.94% |
|
100,000- infinity |
7.15% |
7.12% |
- When it comes to Instagram Stories, users tend to leave faster when watching videos.
- Mid-sized accounts (with 10,000 to 50,000 followers) need help keeping their audience engaged, especially with video content.
- This is surprising because smaller accounts, which usually have less money to spend on production, often create less professional videos, leading to a higher exit rate, which is understandable.
- On the other hand, larger accounts (with over 100,000 followers) are better at holding their audience’s attention. This could be because they have a clearer content strategy and more resources to hire experienced social media managers.
Instagram Stories vs Snapchat Stories
- Instagram Stories Statistics stated that almost 17% of people prefer watching stories on Instagram, while 13% prefer Snapchat. However, both of these two platforms have a smaller share.
- Despite Snapchat being the first to introduce stories, Facebook is the most popular for stories, with 70% of people saying they prefer watching stories there. This data comes from a survey of 275 people in the U.S.
- Snapchat has about 46 million active users in the U.S., which is less than half of Instagram’s 121 million active users.
(Source: x.com)
- Around 70% of Instagram users both watch and post stories, meaning roughly 85 million people in the U.S. engage with Instagram stories.
- Instagram Stories Statistics stated that almost 59% of Instagram users are between 18-29 years old, while 77% of Snapchat users fall in the 18-24 age range.
- Although both platforms attract younger users, Snapchat is mainly used by Gen Z, while Instagram is more popular with millennials.
- Snapchat focuses more on direct messaging and personal interactions, while Instagram is used to share content with a larger public audience.
Future Trends For Instagram Stories
As Instagram Stories continue to evolve, several new trends are expected to shape how users and brands engage on the platform:
- More Use of Augmented Reality (AR): AR filters, already popular among users, will likely become a standard tool for brands. Brands may use AR to let customers virtually “try on” products or see how items would look in their space, increasing engagement and interaction with Stories.
- Growth of Shoppable Features: As Instagram focuses more on e-commerce, shoppable Stories are expected to grow. With improvements in shopping tools, brands will find it easier to drive sales directly from Stories by adding product tags, links, and checkout options.
- More Interactive Content: Instagram Stories are becoming more interactive, with features like polls, quizzes, and Q&As. These tools will continue to grow, allowing users to engage with content while brands can use this feedback to encourage participation and gather insights.
- Personalized Story Ads: With advancements in technology, brands will be able to create more personalized ads for Stories. Instagram will likely offer more ways to target users based on their behavior and interests, helping brands create content that’s more relevant to individual users.
- Focus on Short Videos: Short-form video content, popularized by platforms like TikTok, will push Instagram Stories to focus more on quick, engaging videos. As users engage more with short videos, brands will create short, catchy videos to grab attention quickly.
- Collaborative Stories for Engagement: Instagram may encourage more collaborative or co-branded Stories where multiple brands or influencers share content within one Story. This could help build communities, create cross-promotions, and increase user interest in story content.
Conclusion
Growing your business is easier than ever, thanks to social media and technology. Today, freelancers can land projects by tagging and posting regularly on Instagram. Instagram is also a powerful tool for businesses.
Analyzing your audience’s insights is important, not just for Instagram Stories but also for your website and all social media. When you know what content your audience likes, you can keep creating more of it. By sharing the right content, whether through Stories or other methods, you can reach a larger audience and help your brand and clients grow.
If you run a restaurant, you can promote your dishes, or if you own a clothing brand, you can advertise your products. If you still need to create your presence on Instagram, go to www.instagram.com and join the fun!
Sources
FAQ.
86.6% of Instagram users share Stories. Most users post Stories, while 36.6% prefer watching them. In comparison, only 63.4% of users like regular posts. These Instagram Stories stats show how much more popular Stories have become.
Instagram now gives priority to posts that users engage with more and find relevant instead of showing posts based on when they were uploaded. If your content gets enough interaction, it may be shown to fewer people.
Saisuman is a talented content writer with a keen interest in mobile tech, new gadgets, law, and science. She writes articles for websites and newsletters, conducting thorough research for medical professionals. Fluent in five languages, her love for reading and languages led her to a writing career. With a Master’s in Business Administration focusing on Human Resources, Saisuman has worked in HR and with a French international company. In her free time, she enjoys traveling and singing classical songs. At Coolest Gadgets, Saisuman reviews gadgets and analyzes their statistics, making complex information easy for readers to understand.
