Hashtags Statistics By Impact of AI, Social Media and Facts

Introduction

Hashtags Statistics: Hashtags are simple words or phrases that start with a “#” symbol. People use them on social media to put similar posts together. For example, if someone shares a photo of a meal, they might use #Food. If it’s a trip photo, they could use #Travel. This makes it easier for others to find posts on the same topic. Hashtags are now a big part of online marketing, trends, and how people talk online.

We can also look at hashtag data to see which ones are popular, how often they’re used, and how they help boost likes or views. Knowing these numbers can help people, businesses, and influencers make better choices when posting online. This article will explore the latest hashtag statistics and what they tell us about social media today.

Editor’s Choice

• As of 2025, Tweets with hashtags receive twice the engagement compared to those without.
• Hashtags Statistics further show that using 1-2 hashtags per tweet can boost engagement by 21%, but exceeding two hashtags may decrease engagement by 17%.
• Video tweets garner 10 times more engagement than text-only posts.
• Instagram posts with over 11 hashtags achieve the highest interactions, especially for accounts with fewer than 1,000 followers. ​
• Instagram advises using 3-5 hashtags per post, despite allowing up to 30.
• LinkedIn posts with 1-3 hashtags receive higher engagement, averaging 14.7 likes per post.
• Facebook posts see optimal engagement with 1-2 hashtags; overuse can appear spammy.
• TikTok videos using trending hashtags are more likely to appear on the ‘For You’ page, increasing visibility.
• Pinterest pins with hashtags see a 20% increase in discovery as users often search via hashtags. ​
• YouTube videos with hashtags in titles or descriptions are 12% more likely to be recommended, enhancing reach.

General Hashtags Statistics

• As of 2024, around 53% of people globally add hashtags when they share something on social media.
• About 37% of users search for content using hashtags on social platforms.
• People aged 21 to 45 are the biggest group who look up posts using hashtags.
• Most hashtag users come from Asia, where hashtag use is very common.
• Posts with hashtags get three times more engagement than posts without them.
• In the past five years, the number of people using hashtags has grown by 350%.
• Hashtags Statistics mentioned that around 85% of businesses worldwide use hashtags to help with branding and promotion.
• 5% of users feel hashtags helped them get more followers on social media.
• Over 100 million posts with hashtags are shared daily across different platforms.
• The hashtag #NowPlaying has been used over 1 billion times by users online.
• People first called the hashtag symbol “octothorpe.”
• Meanwhile, the first hashtag ever used online was #barcamp.
• As of 2025, #followfriday has been shared over 500 million times online.
• Besides, most users add hashtags in captions instead of the comments on Instagram.
• Tweets with the right hashtags are 55% more likely to be shared again.
• Most Instagram hashtags are made for specific brands or products.
• Using too many hashtags can lower your post’s engagement and reach.

Emerging Trends of Hashtags in 2025

• AI now helps suggest hashtags by looking at your post and picking ones likely to perform well with current trends.
• Some hashtags are made to start conversations, like questions or prompts that get people talking in the comments.
• Many brands are making their special hashtags to bring their followers together and boost engagement in smaller groups.
• Using the same or similar hashtags on different platforms helps keep branding strong while fitting each platform’s style.

Tools for Hashtag Analytics

• Talkwalker lets you search hashtags for free on social media, news, forums, and podcasts, showing likes and feelings.
• StarNgage helps you find and track Instagram hashtags to improve influencer posts.
• Juicer Social lets you collect and display social media posts with chosen hashtags in one feed.
• BrandMentions shows hashtag mentions from Twitter, Instagram, and Facebook in one place with live updates and mood tracking.
• Inflact Hashtag Generator gives Instagram hashtag ideas using your keywords to help more people see your posts.
• RiteTag suggests hashtags for your pictures or text by checking live data to see what works best.
• TweetBinder checks up to 200 recent tweets and gives free Twitter hashtag insights.
• All Hashtag helps you make and check hashtags to find the best ones for your posts.
• TrackMyHashtag watches Twitter hashtags live and shows reach, views, and more useful numbers.
• Keyhole tracks hashtags in real time, showing likes, shares, and how your rivals are doing.
• Social Searcher watches hashtags and words on many social sites, showing how people talk about them.

Impact of AI on Hashtags

• Brands using AI tools for hashtags are seeing 35% more engagement than those using old methods.
• With AI, marketers now spend 40% less time finding hashtags, saving time for other tasks.
• As per Hashtags Statistics, companies using AI to study audience feelings say accuracy has improved by 25%.
• Currently, approximately 65% of companies are exploring or utilising AI for data analysis, enabling the identification of trending hashtags and predicting their performance.

Twitter Hashtag Statistics

• Twitter statistics show that adding hashtags can boost engagement; individual users may see it double, while brands get about 50% more.

(Source: searchlogistics.com)

• Tweets with just 1 or 2 useful hashtags are 55% more likely to be shared by others.
• Using more than two hashtags in a tweet can lower engagement by around 17% compared to just one or two.
• Twitter ads without hashtags usually get 23% more engagement than ads that include them.
• Hashtags Statistics further states that the most popular hashtags in 2025 are #competition, #influencer, #influencermarketing, #fridayfeeling, #MondayMotivation, #tbt, #traveltuesday, #vegan and #fitness.
• People tweet #thewalkingdead more than any other TV show hashtag.
• #starwars is the most shared movie hashtag on Twitter.
• In sports, #NFL gets the highest number of tweets.
• The gaming hashtag #トレクル (Torekuru) is the most tweeted for an online game.
• The hashtag #nowplaying has been used over 1 billion times by users sharing what they’re listening to.

Instagram Hashtag Statistics

• If your account has fewer than 1,000 followers, adding at least one hashtag can increase your likes and comments by 29%.
• Using more than 11 hashtags yields the best results, boosting engagement for small accounts by 79.5%.
• Hashtags between 21 and 24 characters long usually work better than shorter ones.
• Around 70% of hashtags used on Instagram today are made for brands.
• According to Hashtags Statistics, accounts with fewer than 5,000 followers can reach 36% more people just by using hashtags.
• If you have between 5,000 and 10,000 followers, your reach can grow by 20% with hashtags.
• For accounts with 10,000 to 50,000 followers, using hashtags gives about 21% more engagement.
• Those with 50,000 to 100,000 followers see a 21.43% jump in post engagement when they add hashtags.
• Big accounts with over 100,000 followers can grow reach by 15.9% with hashtags in comments and 14% in captions.
• About 90% of people put hashtags in their captions, while only 10% use them in the comments.

The most used hashtags of all time on Instagram in 2025:

Facebook Hashtag Statistics

• Using just one hashtag on Facebook gets about 593 engagements per post, the highest.
• When people use 3 to 5 hashtags, engagement drops to around 416 per post.
• Posts with 6 to 10 hashtags get even less, with an average of 307 engagements.
• If you use more than 10 hashtags, engagement falls to just 188, the lowest.
• Hashtags Statistics of 2024 elaborated that Facebook influencers had an average engagement rate of only 0.11%.
• Reels performed the best, with a 0.23% engagement rate, while videos received 0.17%, photos 0.08%, and text posts just 0.07%.
• Tools like Tagbox, Talkwalker, and Social Pilot help you check how well your hashtags work.
• Facebook recommends using no more than 2 to 3 hashtags per post to keep your content clear and easy to read.

LinkedIn Hashtag Statistics

• Posts with hashtags receive up to 30% more engagement than those without. ​
• Using 1–3 hashtags per post yields the highest engagement, averaging 14.7 likes, compared to 10.8 likes for posts without hashtags.
• Engagement drops significantly for posts with more than six hashtags, averaging 8.4 likes per post.
• The most followed LinkedIn hashtag is #Innovation, with 38.4 million followers.
• LinkedIn advises using 3–5 hashtags per post for optimal reach and engagement.
• Hashtags enhance content discoverability, making posts more likely to appear in searches related to those topics. ​
• Only 7% of LinkedIn users actively post content, indicating a significant opportunity for increased visibility through strategic hashtag use.

As of 2025, the most popular LinkedIn hashtags by followers are as follows:

TikTok Hashtag Statistics

• Different industries have different average engagement on TikTok, with higher education at 9.23%, drinks at 7.69%, and fashion at 2.51%.
• TikTok lets you add up to 33 hashtags, but using too many can make your caption messy, so choose them wisely.

(Reference: searchlogistics.com)

• The most viewed hashtag on TikTok has almost 35 trillion views.
• Right behind it are #foryou with 21.1 trillion views and #foryoupage with 13.3 trillion views.

The 10 most popular TikTok hashtags by followers:

Future Analysis of Hashtag Campaigns

• In the future, brands will use hashtags more personally to build stronger connections with people.
• New social media apps and tools will make it easier for hashtags to work well on multiple platforms simultaneously.
• Real user posts will become more important as brands use them to gain trust and increase engagement.
• Hashtags will also let brands show support for social and environmental issues in a clear and open way.
• Using data, brands will improve their hashtag strategies to reach more people and get better results.

Conclusion

Hashtags are a smart way to help others find your posts on social media. They bring together posts about the same topic and make your content easier to see. Choosing the right hashtags can help more people notice your posts, follow you, and take part in popular talks online. But using too many hashtags can be a bad idea just pick a few that match your content well.

When you use hashtags the right way, they can help more people find your page and grow your audience over time. They’re simple but very useful for getting noticed online.

Joseph D'Souza

Joseph D'Souza started Coolest Gadgets in 2005 to share his love for tech gadgets. It has since become a popular tech blog, famous for detailed gadget's reviews and companies statistics. Joseph is committed to providing clear, well-researched content, making tech easy to understand for everyone. Coolest Gadgets is a trusted source for tech news, loved by both tech fans and beginners.

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