Social Media User Statistics and Facts (2025)

Introduction

Social Media User Statistics: ​As of January 2025, approximately 5.24 billion individuals globally are active on social media platforms, representing 63.9% of the world’s population. This marks an annual increase of 206 million users, equating to a growth rate of 4.1%. On average, users engage with 6.8 different social platforms each month and spend about 2 hours and 21 minutes daily on these platforms. Mobile devices account for 98% of social media usage time, highlighting the dominance of mobile access.

Facebook leads with over 3 billion monthly active users, followed by YouTube with approximately 2.5 billion users. Instagram and WhatsApp each report around 2 billion users, while TikTok has surpassed 1.5 billion users. These statistics underscore the pervasive role of social media in daily life and its significance in global communication.

Editor’s Choice

• Social Media User Statistics state that about 5.17 billion people worldwide now use social media or 62.3% of the planet’s population.
• In just the last year, 266 million new users joined social platforms, showing strong growth.
• In the U.S., around 246 million people—or 72.5% —are active on social media.
• The average person uses around 6.7 different social apps every month.
• Globally, 37.6% of internet users use social media for work, compared to 28.7% in the U.S.
• Regarding gender, 53.6% of users are male, and 46.4% are female.
• Facebook remains the most used social platform, with about 3.03 billion monthly active users.
• People spend 2 hours and 24 minutes daily on social media.
• Most users—99%—access social platforms using a mobile phone.
• The UK has the highest social media usage rate, with 84.4% of its people online. In India, the rate is lower at 32.8%.
• The number of people using social media worldwide is expected to reach 6 billion by 2027.
• Close to 5 billion users worldwide are active on social media platforms.
• In the U.S., social media users are projected to grow to 327 million by 2027, up from 302 million today.
• People spend about 151 minutes daily using social media—just over 2.5 hours.
• Social Media User Statistics stated that North America has one of the highest usage rates, with 74% of the population using social networks.
• Around the globe, about 59% of people use social media, showing how common it has become worldwide.

General Social Media Users Statistics

• As of July 2024, over 5.17 billion people are using social media, which means about 63.7% of the world’s population is active on these platforms.
• Around 282 million new users joined in just one year, representing a yearly growth of 5.8%—almost nine new users every second.
• Today, social media users have reached about 5.24 billion globally, 63.9% of the world’s population.
• In the U.S. alone, 73% of the population—or nearly 253 million people—are active on social platforms.

(Reference: queenbeemedia.co)

• Facebook is still the top platform, with over 3.07 billion users worldwide.
• People spend about 2 hours and 21 minutes daily using social apps.
• Most users log into around 6.8 different social media platforms each month.
• There are 5.07 billion internet users worldwide, covering about 63.5% of the total population.
• Social Media User Statistics stated that around 90% of internet users use social media monthly. The typical social media user has accounts on 7.2 different platforms.
• More than 75% of the global population eligible to use the Internet also uses social media.
• Every day, people around the world spend close to 12 billion hours on social platforms, which is equal to about 1.38 million years of combined human time.
• Regarding gender, 53.4% of users are male, and 46.6% are female. About 50.3% of people aged 16 and older use social media mainly to stay connected with friends and family.
• Brazilians spend the most time on social media daily, at 3 hours and 49 minutes.
• Nigeria follows with 3 hours and 44 minutes, then the Philippines with 3 hours and 38 minutes.
• Social Media User Statistics stated that South Africa and Chile come in at 3 hours and 34 minutes.

Social Media Usage Statistics

• As of January 2025, over 5.24 billion people worldwide are using social media. On average, each person uses about 6.83 different platforms every month.
• Instead of counting total accounts, social media companies now track growth based on Monthly Active Users (MAUs). This clarifies how many people use the platforms and how deeply they’re being used in each area.
• Social Media User Statistics state that about 63.9% of the world’s population is on social media.
• But if we only consider people with internet access, that number jumps to 94.24% of the 5.56 billion internet users globally.

(Reference: oberlo.com)

• According to data from the platforms, 5.24 billion people are active social media users.
• Social Media User Statistics state that 9% of everyone uses social media.
• Nearly 94.24% of internet users are active on social platforms.
• Social Media User Statistics stated that 6% of adults (ages 18 and up) use social media.
• Out of a total world population of 8.12 billion, 5.24 billion people use social media—regardless of age or internet availability.
• The number of people using social media will continue to increase in the coming years, but the growth speed is expected to level off. From 2025 to 2028, the average yearly increase is forecasted to be around 4%.
• Even with slower growth, social media will still play a big role in people’s everyday lives. Smartphones and mobile gadgets are the main reason for this. Right now, about 91% of users go on social platforms using their phones.
• These stats clearly show that people depend more on social media, which opens up big chances for online businesses to grow through social media marketing worldwide.
• By 2024, around 5.17 billion people will use social media worldwide, showing a 5.5% rise from last year.
• Experts predict that by 2028, the number of social media users will go beyond 6 billion.
• Social Media User Statistics stated that Asia has the biggest share, with nearly 3 billion people actively using social platforms.

Most Used Social Networks

(Reference: statista.com)

• Social Media User Statistics stated that Facebook was the first social media site to reach 1 billion registered accounts. Today, over 3 billion people actively use it every month.
• Its parent company, Meta Platforms, also owns WhatsApp, Instagram, and Facebook Messenger, each of which has over 1 billion monthly users.
• In the third quarter of 2023, Meta reported that almost 4 billion people use its main family of apps monthly.
• The U.S. and China lead when it comes to well-known social media platforms.
• While most of the top apps with 100+ million users started in the U.S., popular Chinese platforms like WeChat, QQ, and the short-video app Douyin (China’s version of TikTok) have become huge in their countries. Thanks to Douyin’s success, it launched a global version—TikTok.
• Most major social media apps are available in many languages, helping people connect across borders.
• By 2025, the number of social media users worldwide will reach 5.42 billion.
• This number keeps increasing, especially as mobile devices and mobile-friendly social networks become more common in parts of the world with better internet access.

Time People Spend on Social Media Per Day

• Social Media User Statistics state that people worldwide spend 2 hours and 23 minutes daily on social media.
• In the U.S., about 70% of adults use social platforms, and nearly 49% are on them daily.
• The average American spends around 2 hours and 8 minutes daily on social media apps and sites.
• Teens and young adults, especially those aged 16 to 24, spend the most time on social media, using it for an average of 3 hours and 38 minutes per day.

(Source: prioridata.com)

• People in Latin America spend the most time on social media, with an average of 3 hours and 32 minutes daily. This shows that users in this area are very active on these platforms.
• In the Middle East and Africa (MEA), the average daily time spent on social media is 3 hours and 10 minutes, which still indicates strong user engagement.
• Users in the Asia-Pacific (APAC) region spend about 2 hours and 16 minutes daily on social media, showing a more moderate usage level than other regions.

(Source: prioridata.com)

• Canada ranks first in social media usage, with people spending an average of 3 hours and 54 minutes daily on various platforms. This shows that social media plays a big part in daily life.
• Social Media User Statistics stated that Spain is right behind, with users logging in about 3 hours and 53 minutes daily, showing strong online activity there too.
• In Nigeria, the average person spends around 3 hours and 49 minutes on social media daily, placing the country third in global usage and proving how important these platforms are for communication and entertainment.
• France follows with an average daily usage of 3 hours and 45 minutes, while Brazil comes at 3 hours and 44 minutes.

Facebook Statistics

• Facebook is still the most used social media app this year.
• India has the biggest users, with around 378 million people on the platform.
• Social Media User Statistics stated that men make up 56.3% of users, while women account for 43.7%.
• The largest age group on Facebook is 25 to 34, making up 31.1% of users.
• Over 2 billion people use Facebook every day.
• On average, people spend close to 20 hours per month using Facebook.
• Social Media User Statistics stated that only 1.5% of users log in from desktops or laptops—most (81.8%) use their smartphones.

(Reference: backlinko.com)

• Users spend about 50% of their time watching videos on the app.
• Over 2 billion users watch videos on Facebook every month.
• 74% of non-skippable video ads are viewed from start to finish.
• Social Media User Statistics stated that 72% of people use Facebook mainly to connect with friends and family.
• Nearly 54.3% of users follow or check out brands, and 59% have messaged businesses through Facebook.
• More than 30% of adults get their news updates from Facebook.

(Reference: oberlo.com)

• Social Media User Statistics stated that over 200 million businesses use Meta apps monthly to reach customers.
• 91% of companies have an active presence on Facebook.
• Around 62% of businesses believe that Facebook marketing helps them earn back their investment (ROI).
• Facebook’s Shop feature has reached around 64.6 million customers.
• More than 19% of U.S. buyers start looking for products on Facebook.

Instagram Statistics

• As of April 2024, Instagram has over 2 billion users using the app monthly.
• It’s the third most popular social media platform for active users.
• Instagram is the most likely platform to start or spread new trends, especially among users aged 16 to 64.

(Reference: sproutsocial.com)

• The word “Instagram” is searched on Google more than 414 million times monthly, making it the 6th most-searched term.
• The largest group of Instagram users is between 18 and 24 years old (about 31.7% of all users).
• India has the most Instagram users, with about 362.9 million people using the platform.
• As of January 2024, about 50.6% of Instagram users are men.
• In the U.S., around 57.5% of kids and teens aged 12 to 17 use Instagram.
• The average American spends around 16 minutes on Instagram every day.
• Social Media User Statistics stated that 86% of U.S. users use Instagram mostly for fun and entertainment.

(Reference: sproutsocial.com)

• According to Forbes, Social Media User Statistics states that around 36% of people use the platform to find information or brands.
• About 7% of American shoppers begin their shopping journey on Instagram.
• On a global level, 41% of male and 47% of female social media users have bought something through Instagram.
• According to Forbes data, 12% of shoppers search for fashion products on Instagram.
• As of July 2024, Instagram’s ads can reach 1.68 billion users, making it the third-largest ad platform.
• The average cost per click (CPC) for an Instagram ad is around $0.40 to $0.70.
• The best-performing brands on Instagram see an average conversion rate of about 1%.

LinkedIn Statistics

• Over 1 billion people around the world use LinkedIn.
• The United States has the highest number of LinkedIn users, with more than 220 million.
• Social Media User Statistics stated that LinkedIn hires seven people every minute.
• Every minute, over 9,000 people apply for jobs on the platform.
• Around 1.6 million post updates are viewed each minute.
• 13,000+ new connections are made every 60 seconds.
• Social Media User Statistics stated that about 138 hours of learning content are watched every minute.
• Watching LinkedIn videos has increased by 36% in the past year.

(Reference: demandsage.com)

• Interactive video views have increased by 6 times in the last quarter.
• Companies saw a 33% increase in people wanting to buy after seeing their ads on LinkedIn.
• Social Media User Statistics stated that 40% of marketers in the B2B space say LinkedIn brings the best-quality leads.
• Marketers get up to 2x better conversion rates using LinkedIn than other channels.
• People exposed to both branding and promotional messages are 6 times more likely to take action.
• The return on investment (ROI) from LinkedIn marketing went up by 20% to 30% in the last year.
• There are about 67.1 million company pages on LinkedIn.
• LinkedIn is ranked as the #1 platform for B2B lead generation.
• Businesses running ads on LinkedIn saw 2 to 3 times better brand awareness and reputation.

YouTube Statistics

• YouTube is the second biggest social media site worldwide, with over 2.5 billion active users.
• India has the largest YouTube audience, with around 476 million users as of July 2024.
• YouTube Music and YouTube Premium combined have more than 100 million paying subscribers.

(Reference: evoca.tv)

• On average, people spend 19 minutes a day watching videos on YouTube.
• Globally, viewers watch more than 1 billion hours of YouTube videos on TV every single day.
• Over 500 hours of video are uploaded to YouTube every minute.
• The most-watched video on the platform is “Baby Shark,” with 13.93 billion views worldwide.
• Social Media User Statistics stated that about 46% of internet users use YouTube at least once a month.
• YouTube’s global user base makes up roughly 30.9% of the world’s total population.
• Around 54.3% of YouTube users are male, while 45.7% are female.
• The average user session lasts about 48 minutes and 42 seconds.

Pinterest Statistics

• About 537 million people use Pinterest every month.
• Around 80% of people who use Pinterest weekly say the platform excites them to shop.
• Gen Z (people born in the late ’90s and 2000s) is Pinterest’s fastest-growing group. They now make up 42% of all users worldwide.
• As of April 2024, nearly 69.4% of Pinterest users are women.
• Social Media User Statistics stated that 44% of millennials (ages 25–34) have bought something after seeing a brand’s post on Pinterest.
• People go on Pinterest mainly to find new products and brands.
• 90% of users look for shopping ideas on Pinterest, and about 80% of them actually make a purchase.

(Reference: growthdevil.com)

• So far, Pinterest users have saved over 240 billion Pins and created more than 5 billion boards.
• More than 25% of all the time people spend on Pinterest is focused on shopping, which is a bigger share than any other social platform.
• Pinterest users are almost 3 times more likely to click on a product link than other social networks.
• People using Pinterest are about 60% more likely to watch a video to help them decide what to buy.
• Compared to other platforms, it takes half the number of ad views (impressions) to turn Pinterest users into buyers.
• Social Media User Statistics stated that about 50% of millennials in the U.S., nearly 30% in Germany, and around 40% in France and Australia use Pinterest.
• Almost 80% of millennial women in the U.S., over 60% in Australia, and around 50% in Canada are on the platform.
• 85% of weekly Pinterest users have bought something after seeing a product or ad from a brand.

Conclusion

Social media continues to be a big part of people’s daily lives worldwide. As of 2024, there are more than 5.24 billion social media users — about 63.9% of everyone on the planet. Although the number of users is still rising, experts believe the growth will slow down a bit, with a steady increase of about 4% each year from 2025 to 2028. Most people use social media on their phones, with over 91% choosing mobile devices over computers.

On average, users spend about 2 hours and 23 minutes each day scrolling through their favourite apps. Young people, especially those between 16 and 24 years old, spend even more time online. Platforms like Facebook, YouTube, Instagram, WhatsApp, and TikTok are still popular. Countries like India have the largest users on many of these platforms. This article has shed enough light on social media users’ statistics.

Barry Elad

Barry Elad is a tech enthusiast passionate about exploring various technology topics. He collects key statistics and facts to make tech easier to understand. Barry focuses on software and its benefits for everyday life. In his free time, he enjoys creating healthy recipes, practicing yoga, meditating, and walking in nature with his child. Barry's mission is to simplify complex tech information for everyone.

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