HBO Statistics By Viewership, Streaming Frequency, Revenue and Facts
Updated · Jan 09, 2025
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- Facts About HBO
- List of HBO Channels
- Top 10 HBO Movies
- Top 10 TV Shows on HBO
- HBO Series Statistics By Viewership
- HBO Max Statistics
- HBO Max Subscription Statistics in the U.S., 2024
- U.S. HBO Max Statistics By Streaming Frequency
- Direct-to-Consumer Video Subscribers of Warner Bros. Discovery
- Warner Bros. Discovery Revenue Statistics By Segment
- HVOD Services Statistics By Plan Type
- Password Sharing Crackdown Actions Taken mong Max Consumer Statistics
- Max TV Shows Statistics By Original Network
- Demand Influencing Factors of HBO
- Conclusion
Introduction
HBO Statistics: HBO (Home Box Office) is one of the most popular premium television networks, known for its top-quality programming and groundbreaking shows in 2024. It has been a leader in the entertainment industry, delivering award-winning series, movies, and documentaries to millions of viewers worldwide.
The platform has grown significantly over the years and has adapted to many new technologies, such as streaming services through HBO Max. Its success is reflected in its strong subscriber base, impressive viewer numbers, and critical acclaim.
HBO’s ability to consistently produce engaging content has made it a trusted name in entertainment. This article explores key statistics about HBO, showcasing its growth, audience reach, and the factors that contribute to its ongoing success in the competitive world of media and entertainment.
Editor’s Choice
- HBO and Max made up togetherly around 73.8 million global subscribers by the end of 2024, with 46.8 million based in the U.S.
- The platforms generated USD 7.7 billion in revenue, marking a 27% increase from the previous year.
- Over USD 500 million was earned through in-app purchases on Android and iOS devices.
- The merger with Discovery added a variety of reality shows, documentaries, and family-friendly programming to the platform.
- HBO Statistics show that HBO Max was downloaded more than 50 million times.
- In the U.S., HBO Max’s market share surpassed that of Disney+ and Hulu, positioning it as the third most popular streaming platform after Netflix and Amazon Prime.
- The combined average revenue per user (ARPU) for HBO and HBO Max was USD 11.15, slightly down from USD 11.72 in the previous year.
- The series “House of the Dragon” maintained strong viewership, with the season finale attracting nearly 9 million viewers across all platforms.
- In early 2024, the Max brand achieved a strong leadership position.
- HBO received 91 Emmy nominations, placing third behind Netflix and FX. This is its first time outside the top two since 1995.
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Facts About HBO
- HBO, founded in 1972, was the first premium cable and satellite TV network in the U.S., initially delivering its signal using microwaves.
- It introduced the idea of subscription-based TV, offering viewers ad-free content.
- In 1975, HBO became the first channel to use satellite technology, broadcasting the famous boxing match, Thrilla in Manila.
- Until 1981, HBO aired for about nine hours daily, later expanding to a 24-hour schedule.
- One of HBO’s most iconic shows, Game of Thrones, almost didn’t make it.
- After watching the pilot episode, the network chose to reshoot it, making changes, including some recasting.
- HBO operates in more than 50 countries, tailoring its content for different markets.
- HBO’s originals, like Succession, have won many awards. At the 75th Primetime Emmy Awards, Succession received 27 nominations, including 14 in major categories, showing its success and quality storytelling.
List of HBO Channels
| Channel Name | Launch Date | Country Availability | Description |
| HBO | 1972 | Over 50+ | Main channel with original series, movies, and specials. |
| HBO2 | 1991 | The U.S. and other regions | Offers a mix of HBO originals, movies, and family-friendly content. |
| HBO Signature | 1991 | U.S., Asia, and Latin America | Features critically acclaimed HBO originals and award-winning content. |
| HBO Family | 1996 | U.S., Asia, and Europe | Family-friendly content, including movies, animated series, and specials. |
| HBO Comedy | 1999 | U.S., Latin America | Focuses on comedy specials, sitcoms, and lighthearted movies. |
| HBO Zone | 1999 | The U.S. | Targets younger audiences with edgy content and movies. |
| HBO Latino | 2000 | The U.S. | Spanish-language content, including movies, series, and original programming. |
| HBO Hits | 2004 | Asia, Middle East | Broadcasts blockbuster hits and popular series. |
| HBO Max | 2020 | 60+ countries | Streaming platform with HBO originals and additional Warner Bros. content. |
Top 10 HBO Movies
(Source: flixpatrol.com)
Top 10 TV Shows on HBO
(Source: flixpatrol.com)
HBO Series Statistics By Viewership
| Title | Statistics |
| House of the Dragon |
|
| Succession |
|
| Barry |
|
| True Detective |
|
| The Penguin |
|
HBO Max Statistics
- In 2022, HBO earned USD 4 billion from subscriptions.
- HBO Statistics by July 2024 state that HBO Max generated USD 60 million in revenue.
- In the U.S., 48.6 million people actively used HBO Max.
- The HBO Max app was downloaded 12.4 million times worldwide in 2024, demonstrating its continued popularity worldwide.
- By the end of the third quarter, Max added 7.2 million subscribers, bringing the total to 110.5 million globally.
HBO Max Subscription Statistics in the U.S., 2024
| Subscription Plan | Monthly Cost (USD) |
Yearly Cost (USD) |
Concurrent Streams | Offline Downloads | Video Quality | Ad Support |
| Ultimate Ad-Free | 20.99 | 209.99 | 4 | 100 | 4K UHD | No |
| Ad-Free | 16.99 | 169.99 | 2 | 30 | HD | No |
| Ad-Lite | 9.99 | 99.99 | 2 | None | HD | Yes |
U.S. HBO Max Statistics By Streaming Frequency
- By the second quarter of 2024, Max had over 50 million subscribers in the United States.
- HBO Statistics in 2023 show that Max’s ARPU increased from USD 10.54 to USD 11.09.
- Max offers over 2,000 movies and 580 shows.
- In the first quarter of 2022, Max held a 14% market share in the subscription video-on-demand (SVOD) services sector.
- Approximately 32.5% of Max’s user base is between 24 and 25 years old, with a majority of users being male (53.99%).
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Direct-to-Consumer Video Subscribers of Warner Bros. Discovery
(Reference: statista.com)
- By the third quarter of 2024, Warner Bros. Discovery announced that Max, HBO, HBO Max, and Discovery+ had a combined total of over 110 million subscribers to their streaming services.
- Meanwhile, during the same period, the United States and Canada together generated 52.6 million subscribers, and internationally, 57.9 million subscribers were generated.
The table below shows other quarterly subscribers of 2024:
| Quarter(in million) | Total | The U.S. & Canada | International |
| Q1 | 99.6 | 52.7 | 46.9 |
| Q2 | 103.2 | 52.4 | 50.8 |
Warner Bros. Discovery Revenue Statistics By Segment
(Reference: statista.com)
- Warner Bros. Discovery earned about USD 41 billion in 2023, including popular streaming platforms like HBO, Max, and Discovery Plus.
- At the same time, Warner Bros. Discovery earned USD 10.15 billion from its Direct-to-Consumer (DTC) services, a 39% increase from the previous year.
- Meanwhile, the Studio and Network segments generated USD 12.19 billion and USD 21.24 billion in revenue, respectively.
HVOD Services Statistics By Plan Type
(Reference: statista.com)
- A recent report predicts that by 2029, hybrid SVOD/AVOD services from Netflix, Disney+, Max, and Paramount+ will together earn USD 24 billion.
- It is estimated that in Max, the AVOD and SVOD will generate around USD 1.5 billion and USD 1.7 billion, respectively.
Moreover, the other plan’s revenue of selected HVOD services by the end of 2029 is detailed in the table below:
| Plan Type | AVOD (USD billion) |
SVOD (USD billion) |
| Netflix | 3.4 |
6.4 |
|
Disney+ |
3.3 | 3.6 |
| Paramount+ | 2 |
2 |
Password Sharing Crackdown Actions Taken mong Max Consumer Statistics
(Reference: statista.com)
- HBO Statistics show that by March 2024, approximately 80% of Max users said they would keep their subscription even without password sharing.
- About 51% said they would get their subscription if password sharing is banned.
- Another 22% admitted to sharing their passwords with people outside their household.
Max TV Shows Statistics By Original Network
(Reference: statista.com)
- A Statista report analysis shows that by the end of 2023, HBO shows had the highest demand on Max in the U.S., holding a 20.9% share.
- Meanwhile, TV series from Cartoon Networks came in second with a share of 9.3%, followed by Max (9%).
- In the United States, during the fourth quarter of 2023, Max’s TV catalog content demand came from various other distribution sources, including Adult Swim (6.4%), TLC (4.5%), Discovery Channel (4.5%), and the rest of others (45.3%).
Demand Influencing Factors of HBO
- High-Quality Original Programming: Critically acclaimed series like Succession and House of the Dragon have attracted large audiences, enhancing subscriber retention.
- Diverse Content Library: Max offers a wide range of genres and exclusive content, appealing to various viewer preferences.
- Strategic Release Scheduling: Staggered releases of popular series maintain subscriber engagement and reduce churn rates.
- Technological Enhancements: Continuous improvements in user interface and streaming quality enhance the user experience and foster subscriber loyalty.
Conclusion
In recent years, HBO has become a global leader in entertainment by delivering top-quality content that audiences love. This focuses on creativity, strong storytelling, and diverse content that has built loyalty and huge popularity worldwide. HBO can adapt to several new trends, such as streaming services, to ensure it stays relevant in the ever-changing entertainment industry.
From groundbreaking series to blockbuster movies, HBO continues to set the standard for excellence. Its success proves that investing in great stories and talent is always a winning formula.
Sources
FAQ.
HBO is cable-only, while HBO Max includes HBO shows plus extra streaming content online.
HBO subscription costs start at $9.99 monthly, with higher-priced plans offering more features.
You can watch HBO on cable, streaming devices, the Max app, or its website.
Yes, you can share your HBO Max account, but limits depend on your subscription plan.
Yes, HBO Max works abroad in supported countries, but content may vary by region.
Saisuman is a talented content writer with a keen interest in mobile tech, new gadgets, law, and science. She writes articles for websites and newsletters, conducting thorough research for medical professionals. Fluent in five languages, her love for reading and languages led her to a writing career. With a Master’s in Business Administration focusing on Human Resources, Saisuman has worked in HR and with a French international company. In her free time, she enjoys traveling and singing classical songs. At Coolest Gadgets, Saisuman reviews gadgets and analyzes their statistics, making complex information easy for readers to understand.
