Zee5 Statistics By Revenue, Market Share, Users and Facts
Updated · Jan 20, 2025
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- Features of Zee5
- Zee Entertainment Revenue Analysis from Zee5 FY
- Indian OTT Platform Statistics by Market Share
- Zee5 Active User Statistics
- Zee5 Demographic Statistics
- Zee5 Subscription Price Statistics
- Zee5 Website Traffic Statistics
- By Country
- By Demographics
- By Device
- By Traffic Source
- By Social Media Referral Statistics
- Zee5 YouTube Channel Statistics
- Zee5 Subscribers Statistics
- Zee5 Statistics by Type of Content
- Top-Performing Content of Zee5
- Sustainable Initiatives of Zee5
- Conclusion
Introduction
Zee5 Statistics: Zee5 is one of India’s leading streaming platforms, offering movies, TV shows, web series, and more in multiple languages. Over the years, it has gained immense popularity for its diverse content and user-friendly interface. The platform caters to millions of viewers worldwide, with a significant audience base in India. Zee5 has consistently grown its subscriber count, thanks to its original content, regional programming, and affordability.
It is available on various devices, including smartphones, smart TVs, and laptops, making it accessible to everyone. With a strong focus on local languages and genres, Zee5 has become a favorite choice for entertainment. Its statistics reflect a steady rise in users and global reach, showing its impact on the digital streaming market.
Editor’s Choice
- Zee5 Statistics show that this is available in over 190 countries, and Zee5 has expanded its international presence.
- Moreover, offers more than 6,000 titles across 20 languages, including Hindi, Tamil, Telugu, and Bangla.
- This application attracted over 580 million viewers globally as of February 2024.
- As of 2024, this app is accessible on over 712 million devices.
- During the same period, around 50% of consumption came from non-Hindi content.
- Meanwhile, emphasizes family-oriented narratives, with 65% of viewership in romance, comedy, and drama genres.
- Zee5 Statistics further revealed that this app launched over 230 originals across various languages, including Hindi, Tamil, Telugu, and Bangla.
- Introduced features like HiPi, a video-sharing platform, and partnered with Dolby and Apple SharePlay to enhance user experience.
- Also holds an 11% market share in India’s streaming landscape as of August 2024.
- In contrast, reported a 25% annual growth in time spent per user, indicating increased user engagement.
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Features of Zee5
- Zee5 provides a wide selection of movies, shows, and web series in various languages, including Hindi, Tamil, Telugu, and more.
- Based on user preferences and viewing history, the platform suggests tailored content.
- Users can download content for offline access, enabling watching without an internet connection.
- Zee5 supports streaming on multiple devices like smartphones, tablets, smart TVs, and desktops.
- It includes features like pause, play, and forward with ease, ensuring a smooth experience.
- Zee5 offers live TV channels, allowing users to watch real-time broadcasts.
Zee Entertainment Revenue Analysis from Zee5 FY
(Reference: statista.com)
- Zee5 Statistics stated that in the 2023 financial year, Zee Entertainment earned 7.41 billion rupees from ZEE5, resulting in ₹741 crore, marking a 36% increase compared to the previous fiscal year.
- By the end of 2024, the platform’s revenue rose to ₹919.5 crore, up from ₹741.1 crore in the previous year.
- The Indian OTT streaming market reached a value of $28 billion in 2024.
- Disney+ Hotstar leads with a 26% market share and 38 million paid subscribers.
- Amazon Prime Video holds 23% of the market, with about 20 million subscribers.
- Netflix has a 13% market share and caters to 10 million users.
- Other platforms like ZEE5, JioCinema, and Sony LIV have 11%, 7%, and 4% market shares, respectively.
Zee5 Active User Statistics
- In 2024, Zee5 saw strong growth, with users spending 25% more time on the platform.
| Users | Valuation |
| Monthly Active Users (MAU) |
65.9 million |
|
Daily Active Users (DAU) |
5.4 million |
| Average Watch Time per User |
133 minutes per month |
Zee5 Demographic Statistics
- Zee5 Statistics show that the platform’s audience comprises approximately 65% male and 35% female users.
- Non-Hindi languages, including Tamil, Telugu, and Kannada, now contribute to 50% of the total viewership.
- Globally, 70.5% of users access Zee5 via mobile devices, while 29.5% use desktops.
- As of 2024, Zee5 has recorded a 25% annual growth in time spent per user.
- Drama and romance genres lead with 105 million watch-time hours, followed by action and thriller genres with 32 million hours.
- Approximately 40% of Zee5’s audience hails from tier 2 and 3 cities.
Zee5 Subscription Price Statistics
- Premium 4K (All Languages): ₹299 per month or ₹1,199 per year. Enjoy Ultra HD (2160p) quality, Dolby Atmos sound, and stream on 4 devices at once.
- Premium Full HD (All Languages): ₹199 per month or ₹899 per year. Watch in Full HD (1080p) with 5.1 Surround sound, streaming on 2 devices at the same time.
- South 4K Plan: ₹299 per month or ₹1,299 per year. Made for South Indian content, it offers 4K quality, Dolby Atmos sound, and works on 2 devices together.
- Monthly Regional Plans: Starting at ₹29 per month, these plans cover languages like Bengali, Tamil, Telugu, Kannada, Marathi, Malayalam, and more. You get UHD (2160p) quality, and Dolby Atmos sound, and can watch on 2 devices.
Zee5 Website Traffic Statistics
(Source: similarweb.com)
- By December 2024, zee5.com had received 15.3 million visits, a 1.32% increase from the previous month.
- The bounce rate of the website accounted for 40.15% in the same duration.
- In the past three months, zee5.com’s worldwide ranking has improved from 4,192 to 4,329.
- The global rank of the website is #4,329, while in India it ranked #425.
By Country
(Reference: similarweb.com)
- Zee5 Statistics in December 2024 show that India accounted for 85.65% of the website’s total traffic, but this has increased by 5.12%.
- Over the same period, other countries showed these changes in total traffic: the United States: 3.76% (+47.24%), Australia: 1.48% (+6.06%), United Kingdom: 1.35% (+3.79%) and Canada: 1.14% (+40.38%).
- Visitors from other countries together accounted for about 6.63% of the traffic on zee5.com.
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By Demographics
(Reference: similarweb.com)
- As mentioned in Zee5 Statistics in the same duration, the audience of zee5.com is made up of 67.9% men and 32.1% women.
- Among Zee5 website users, 38.11% are aged 25 to 34.
- In comparison, 23.39% are between 18 and 24 years old, while 17.93% are aged 35 to 44.
- Besides, only 9.36% of users are aged between 45 and 54, followed by 6.55% who are between 55 and 64 and about 4.65% who are 65 years and above on zee5.com.
By Device
(Source: semrush.com)
- Zee5 Statistics as of December 2024 show that traffic to its official website is highly driven by desktop and mobile visitors, with shares of 28.06% and 71.94%, respectively.
- Similarly, zee5.com had 30.28 million visits, with users spending an average of 15 minutes and 29 seconds per session.
- The traffic of the website has increased by 12.2%
- Besides, the bounce rate accounted for 40.7% in December 2024.
| Country | Total Visits | Visitor’s Share | Mobile | Desktop |
| India | 23.49 million | 77.59% | 71.84% |
28.16% |
|
Saudi Arabia |
1.16 million | 3.85% | 95.95% | 4.05% |
| Trinidad and Tobago | 1.03 million | 3.4% | 99.78% |
0.22% |
|
United States |
665.79K | 2.2% | 37.43% | 62.57% |
| Singapore | 483.98K | 1.6% | 84.52% |
15.48% |
By Traffic Source
(Reference: similarweb.com)
- Zee5 Statistics also show that 53% of visitors to zee5.com came from direct searches,
- About 29.47% of the traffic comes from organic searches, while paid searches contribute around 15.03%.
- The website also gets traffic from other sources: 1.81% from referrals, followed by 0.51% (social), 0.01% (mail), and 0.18% (display).
By Social Media Referral Statistics
(Reference: similarweb.com)
- As per Zee5 Statistics, YouTube led in social media referrals, holding a 64.65% share of total traffic.
- Facebook contributed 15.29%, and WhatsApp contributed 7.5% of traffic on zee5.com.
- Instagram captured 4.62% of Zee5 shares, while LinkedIn overflow held a smaller share at 2.67%
- Other social networks used by zee5.com made up about 5.26% of its total share.
Zee5 YouTube Channel Statistics
- As of January 14, 2025, Zee5’s YouTube channel amassed 17 million subscribers, reflecting a steady increase in its audience base.
- Meanwhile, with over 21.5 billion total views, Zee5’s content has garnered substantial attention.
- Zee5 Statistics also states that the channel has uploaded 152,610 videos, offering a diverse range of content to its audience.
- On January 3, 2025, the channel added 632 new videos.
- The average number of likes per video is 16, suggesting a modest level of viewer interaction.
- Based on current metrics, Zee5’s YouTube channel is estimated to earn between USD 634,000 and USD 14.3 million monthly, and between USD 7.7 million and USD 173.6 million annually.
Zee5 Subscribers Statistics
- As of 2024, Zee5 has experienced notable growth in its subscriber base resulting in approximately 48.11 million paid subscribers.
- Zee5 Statistics also show that the platform boasts around 119.5 million monthly active users.
- Zee5 Global aims to double its active subscriber base to 2 million within a year.
- On YouTube, Zee5 has 16.5 million subscribers and over 21 billion video views.
- The platform offers content in 12 languages, including Hindi, Tamil, Telugu, and Bengali.
Zee5 Statistics by Type of Content
| Content-Type | Watch-Time Hours (in millions) | Viewership Insights |
| Drama | 105 |
Dominant across urban and rural areas; most-watched genre in six out of nine Indian metros. |
|
Romance |
105 | Popular among audiences in both urban and rural regions. |
| Action and Thriller | 32 |
Preferred in Tier II cities, surpassing other genres. |
Top-Performing Content of Zee5
| Content-Type | Top Titles |
| Movies | ‘Sirf Ek Bandaa Kaafi Hai’, ‘Mrs Undercover’, ‘Sam Bahadur’, ‘Gadar 2’, ‘The Kerala Story’ |
| Original Series | ‘Taj’, ‘Sunflower’, ‘Vyavastha’, ‘The Broken News’, ‘Duranga’ |
| TV Shows | ‘Kundali Bhagya’, ‘Jagadhatri’, ‘Bhagya Lakshmi’, ‘Prema Entha Maduram’, ‘Trinayani’ |
Sustainable Initiatives of Zee5
- Energy Efficiency: Reduced per capita electricity consumption across offices.
- Carbon Emissions: Invested in carbon offset projects to achieve net-zero carbon emissions.
- Water Conservation: Monitored water usage and invested in potable water projects in local communities.
- Waste Management: Implemented green production guidelines and segregated waste at source.
- Paper and Plastic Reduction: Encouraged employees to avoid using paper and single-use plastics.
Conclusion
Zee5 is a great platform for entertainment lovers, offering a wide range of movies, shows, and original content. Its user-friendly interface makes browsing easy, and the option to download content for offline viewing is a bonus. With regional language content and affordable subscription plans, Zee5 caters to different audiences.
Whether you enjoy action, drama, comedy, or thrillers, Zee5 has something for everyone. The platform keeps adding new content, ensuring there’s always something fresh to watch. Overall, it’s a convenient and affordable choice for quality entertainment.
FAQ.
Yes, you can download shows on Zee5 and watch offline without an internet connection.
Zee5 works on smartphones, smart TVs, tablets, laptops, desktops, streaming devices, and gaming consoles.
Yes, you can stream Zee5 on multiple devices with the same account, based on plan limits.
No, sharing your Zee5 account is against their terms and conditions. It can lead to penalties.
New content is added to Zee5 regularly, with fresh shows and movies every week or month.
Joseph D'Souza started Coolest Gadgets in 2005 to share his love for tech gadgets. It has since become a popular tech blog, famous for detailed gadget's reviews and companies statistics. Joseph is committed to providing clear, well-researched content, making tech easy to understand for everyone. Coolest Gadgets is a trusted source for tech news, loved by both tech fans and beginners.
