SMS Marketing Statistics By Timings, Frequency, Business, Companies, Conversion Rate, Retention and Facts
Barry Elad
Updated · Jan 20, 2025
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- General SMS Marketing Statistics
- SMS Marketing Statistics by Market Size
- Reason Consumers are Opting for Text from Businesses
- Consumer SMS Marketing Statistics by Timings
- By Daily Frequency
- Mobile Apps Activity Statistics
- Businesses SMS Marketing Statistics
- Business SMS Frequency Statistics
- SMS Marketing Statistics by Region
- Share of Businesses using SMS Marketing
- SMS Marketing Statistics by Companies
- By Brands Existing Software Stack
- Overall Impacts of Marketing Success Based on SMS
- SMS Marketing Statistics by Conversion Rate (CVR)
- By Click-Through Rate
- By Brand Sales
- By Retention Strategy
- SMS Marketing Statistics to Convert Subscribers
- Transactional SMS for Building Customer Trust
- Conclusion
Introduction
SMS Marketing Statistics: SMS marketing is one of the most effective tools for businesses to connect with their customers. With nearly everyone owning a mobile phone, text messages offer a direct and personal way to share information. Statistics show that SMS messages have an incredibly high open rate, often exceeding 90%. Unlike emails that can go unread or calls that may be ignored, texts are usually seen within minutes.
Businesses are using SMS marketing to promote products, share offers, and provide updates quickly. It’s a cost-effective method that works for companies of all sizes. As mobile phone usage continues to grow, SMS marketing is becoming an essential part of any marketing strategy. Understanding its impact can help businesses improve customer engagement.
Editor’s Choice
- SMS Marketing Statistics show that around 79% of consumers have opted in to receive texts from businesses, marking an 11% increase from the previous year.
- SMS messages boast a 98% open rate and a 10.66% click-through rate, significantly outperforming email marketing.
- Meanwhile, 52% of consumers have been influenced to buy a product due to an SMS marketing message.
- As of 2024, approximately 71% of consumers are comfortable receiving SMS messages from brands, provided they opt-in.
- Almost 40% of businesses now utilize text messaging as part of their marketing strategy.
- 80% of consumers check their text notifications within just five minutes of receiving a text.
- Moreover, 58% of consumers prefer receiving texts from brands multiple times per week.
- SMS Marketing Statistics revealed that 84% of the world’s population owns smartphones.
- In addition, 60% of consumers like having the capability to text businesses back.
- The United States SMS marketing spend is projected to grow at a compound annual growth rate (CAGR) of 20.3%, reaching a value of USD 12.6 billion by 2025.
General SMS Marketing Statistics
- Approximately, 91% of business owners and marketing managers see better conversion rates when SMS is included in integrated marketing campaigns.
- Over 90% of consumers text every day, checking messages more than 10 times a day.
- 87% of businesses using SMS report successful digital marketing.
- 81% of consumers check their text notifications within five minutes, and nearly 30% check them within 60 seconds.
- SMS Marketing Statistics also show that 80% of consumers say texting is the most important activity they do on their phones.
- 80% of businesses now use SMS marketing software to contact their customers, and nearly 70% are increasing their SMS budgets
- As of 2024, businesses that text their customers are 683% more likely to see success in digital marketing compared to those that don’t.
- The average click-through rate for SMS marketing ranges from 21% to 35%, with opt-out rates between 1% and 2%.
- Most businesses use SMS for customer satisfaction surveys and customer service.
- SMS marketing contributes to 11-20% of business revenue.
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SMS Marketing Statistics by Market Size
- The U.S. SMS marketing market is expected to reach approximately USD 3.21 billion in 2024, reflecting a robust growth trajectory.
- SMS marketing is projected to reach an incredible USD 12.6 billion in the USA by 2025.
- By 2025, around 5.9 billion people worldwide are expected to use text messaging.
- Mobile commerce is growing fast and will make up 10.4% of all U.S. retail sales by 2025.
Reason Consumers are Opting for Text from Businesses
| Reasons | Share |
| Appointment and reservation reminders |
73% |
|
Shipment tracking or order notifications |
66% |
| Discounts, promotions and sales alerts |
58% |
|
Customer service and support |
38% |
| Billing/collections |
30% |
|
New product or service offerings |
23% |
| Customer satisfaction surveys and feedback |
15% |
|
Other |
6% |
Consumer SMS Marketing Statistics by Timings
- In 2024, an impressive 80% of people read their text notifications within five minutes of getting them.
(Reference: simpletexting.com)
- 51% of people read their texts within 5 minutes.
- Additionally, 29% check them within just 60 seconds.
- After that, 14% look at their messages within 15 to 30 minutes, 4% within an hour, and 2% after two hours or more.
By Daily Frequency
- SMS Marketing Statistics stated that every day, 91% of consumers send text messages, and 43% check their texts over 10 times daily.
- Among Gen Z, 48% check their texts more than 10 times a day, and 25% do so more than 20 times a day.
(Reference: simpletexting.com)
- As of 2024, on average 32% of consumers checked their texts around 6 to 10 times, followed by 26% (1 to 5 times).
- Furthermore, other consumer’s shares by text checking frequency include 26% ( 2 to 5 times), 18% ( 11 to 15 times), 16% (more than 20 times) and 8% ( 16 to 20 times).
Mobile Apps Activity Statistics
- SMS Marketing Statistics show that texting is the top activity for 80% of consumers, ahead of other mobile tasks.
- Social media ranks second, with 68% of people engaging in it on their phones.
- Emails are checked by 58%, and news or entertainment by 53% of mobile users.
- Music and podcasts follow with 51% while watching videos comes next at 46%.
- Playing games is done by 40%, and mobile shopping by 31%, with other activities making up 4%.
Businesses SMS Marketing Statistics
- In 2024, 79% of consumers have chosen to receive texts from businesses, showing a rise from 71% in 2023.
- This represents an 11% increase in people opting in for SMS marketing, highlighting the growing demand for text communication with brands.
- Based on SMS Marketing Statistics, 84% of women and 73% of men choose to receive texts from businesses.
- Gen Z leads in SMS marketing subscriptions, with 85% opting in, up 19% from last year.
- 78% of millennials are subscribed to SMS marketing, showing a strong interest.
- 81% of Gen Xers are also opt-in to receive SMS messages from businesses.
Business SMS Frequency Statistics
- SMS Marketing Statistics revealed that SMS subscribers currently get messages from 1 to 3 businesses but are willing to receive texts from 4 to 6 businesses.
- In 2024, around 48% of people prefer getting texts from businesses every other week, while 36% want them once a week.
- A smaller group (10%) prefers receiving them twice a week, and only 6% would like to get texts three times or more per week.
- Men are generally more open to frequent business texts than women.
- About 41% of men want weekly messages, compared to only 32% of women.
SMS Marketing Statistics by Region
- In North America, SMS marketing is highly favored, with 30% of people considering it their top choice, compared to 24% worldwide.
- Europeans show the highest brand loyalty, as 61% stick with at least three brands, unlike 45% of North Americans and 48% in the Asia-Pacific (APAC) region.
- When it comes to subscribing to SMS messages, Europeans lead, with 46% following four or more brands, while 38% of North Americans do the same.
- APAC consumers also prefer different experiences for emails and SMS, as 40% feel that receiving identical messages on both platforms is redundant, compared to 32% of North Americans and 31% of Europeans.
- SMS Marketing Statistics in 2024 show that almost 80% of businesses use SMS marketing software to text customers.
- The healthcare, e-commerce/retail, and consumer services sectors lead in adoption, with 86%, 84%, and 81% respectively.
- However, about 69% of business owners and digital marketers plan to increase their budget for text marketing this year.
SMS Marketing Statistics by Companies
- Consumers are most likely to receive texts from companies in e-commerce/retail (48%), followed by healthcare (36%), and finance (24%).
- Furthermore, other industries share those are most likely to opt in to text messages from a business are consumer services (23%), technology (19%), travel (19%), commercial services (13%), insurance (9%), education (9%), hospitality (8%), non-profit (7%), real estate (5%), human resources (3%), law/legal (3%), manufacturing (3%) and construction (2%).
By Brands Existing Software Stack
(Reference: adamconnell.com)
- Around 93% of brands in 2024 use SMS in some way for their marketing.
- 78% of marketers have connected their SMS program to their online store systems.
- 26% have linked SMS with their customer management platforms (CRM).
- 25% have integrated SMS with their email marketing tools (ESP).
- 9% of brands connect SMS with their customer data platforms (CDP).
Overall Impacts of Marketing Success Based on SMS
- Around 91% of businesses report better conversion rates when SMS is part of their marketing strategy.
- Companies using SMS are 51% more likely to achieve digital marketing success compared to those that don’t.
- By 2024, businesses that use SMS have an 88% success rate and a 12% failure rate.
- Businesses not using SMS have a 52% success rate and a 48% failure rate.
SMS Marketing Statistics by Conversion Rate (CVR)
(Reference: simpletexting.com)
- In 2024, almost 28% of consumers, business owners and marketing managers stated that the average SMS marketing conversion rate accounted for 21 to 30%.
- Furthermore, 31 to 40% CVR (22%), 11 to 20% CVR (22%), 41% or higher CVR (14%) and 1 to 10% CVR (14%).
By Click-Through Rate
- In 2024, many businesses, around 40%, are getting a click-through rate (CTR) for their text marketing campaigns between 21% and 35%.
- The healthcare industry is leading, with 83% of healthcare businesses achieving a CTR above 20%.
- Over time, the average click-through rates have been increasing, and the share of businesses with CTRs above 35% has grown by almost 62% from 2021 to 2024.
- SMS Marketing Statistics state that most businesses are seeing conversion rates between 21% and 30%.
- The finance and healthcare industries are performing the best, with 81% of finance businesses and 79% of healthcare businesses experiencing conversion rates higher than 20%.
- In terms of opt-outs, most businesses have low opt-out rates, with the majority having rates between 1% and 2%.
- A large number of businesses, around 81%, have opt-out rates below 5%.
- Impressively, 16% of businesses have opt-out rates below 1%, showing that SMS marketing continues to engage audiences effectively.
By Brand Sales
(Reference: adamconnell.me)
- As of 2024, around 52% of people said SMS messages encouraged them to buy a product.
- 38% mentioned they were persuaded to buy a service through SMS.
- 23% admitted that SMS led them to sign up for a paid subscription.
- Besides, 25% of people said none of these things influenced their decisions.
By Retention Strategy
(Reference: adamconnell.com)
- A survey found that 58% of marketers believe SMS helps them reconnect with lost customers, supporting retention efforts.
- Meanwhile, other retention strategies to support SMS are followed by power segmentation (47%), collecting data (28%), use as a customer (25%) and part of the loyalty program (24%).
SMS Marketing Statistics to Convert Subscribers
- Evening Purchases: Most people (45%) shop through SMS in the evening.
- Afternoon: Around 25% of purchases happen via SMS in the afternoon.
- Midday Shopping: 13% of SMS purchases occur at midday.
- Morning and Late Night: 9% of people buy via SMS in the morning, while 8% do so late at night.
- Popular Activities: 52% of buyers are watching TV when making SMS purchases, followed by 28% eating or drinking.
- Other Activities: Some people (7%) buy while commuting, 6% while working, and 5% while doing other tasks. Cooking is the least common (3%).
Transactional SMS for Building Customer Trust
- SMS Marketing Statistics show that 64% of shoppers prefer getting SMS messages confirming their deliveries.
- In 2024, 60% of people want text updates on when their products ship.
- Half of the consumers would like to receive text confirmations for their orders.
- In addition, 29% of buyers are interested in SMS alerts about loyalty rewards and offers.
- 30% want texts for items that are back in stock, and 17% like reminders for abandoned carts.
Conclusion
SMS marketing is a powerful way for businesses to connect with customers directly. It’s fast, affordable, and ensures messages are seen quickly. Businesses can share offers, updates, and reminders, keeping customers engaged and informed. SMS has a high open rate, making it an effective tool for communication.
To succeed, keep messages clear, concise, and respectful of customer preferences. With the right strategy, SMS marketing can build strong relationships, boost sales, and improve customer loyalty, all with minimal effort.
Sources
FAQ.
Is SMS marketing legal?
Yes, SMS marketing is legal if you get permission and follow privacy laws and regulations.
Is it effective?
Yes, it works well as it is simple, clear, and understandable, just like human writing.
How does it work?
It works by taking input, processing it, and giving the most useful, relevant output.
Is SMS marketing expensive?
SMS marketing can be affordable, depending on the service you choose and your campaign size.
Can customers opt out?
Yes, customers can choose to opt-out if they don’t want to participate or receive something.
What are shortcodes and keywords?
Shortcodes are small codes used to add features quickly. Keywords are important words for searching.
Barry Elad
Barry Elad is a tech enthusiast passionate about exploring various technology topics. He collects key statistics and facts to make tech easier to understand. Barry focuses on software and its benefits for everyday life. In his free time, he enjoys creating healthy recipes, practicing yoga, meditating, and walking in nature with his child. Barry's mission is to simplify complex tech information for everyone.
