Zojirushi Statistics By Revenue, Net Sales, Business Segments and Facts

Introduction

Zojirushi Statistics: The Zojirushi Corporation, also known as “Zōjirushi Mahōbin Kabushiki-gaisha,” is a Japanese international manufacturing company and marketer of vacuum flasks, rice cookers, electric water boilers, hot water dispensers, electric kettles, customer electronics, including break-making machines and beverage dispensers. Zojirushi has a branch in South Korea and subordinate organizations in the US, Taiwan, China, and Hong Kong.

Zojirushi Corporation, a Japanese company famous for its top-notch kitchen appliances and vacuum bottles, is traded on the Tokyo Stock Exchange under the ticker symbol 7965. It’s a well-known company in Japan. In this article, we shall shed more light on Zojirushi Statistics.

Editor’s Choice

• In Japan, sales stayed about the same as the previous fiscal year. Sluggish sales of stainless-steel vacuum bottles offset strong sales of stainless-steel soup jars and carafes.
• In the fiscal year 2023, Zojirushi Corporation generated over 83.5 billion Japanese yen in net sales, representing an increase from about 82.5 billion yen in the previous fiscal year.
• The three-year medium-term management plan SHIFT, starting in 2023, aims to gradually transition us into a solution brand that grows sustainably while addressing lifestyle and social issues.
• Electric pot sales were also sluggish, but electric kettle sales performed well. The introduction of the EVERINO oven range, a new product category, contributed to increased sales.
• By 2025, the company aims to achieve consolidated net sales of $90 billion, a consolidated operating profit of $7.2 billion (with an operating profit to net sales ratio of 8%), and a Return on Equity (ROE) of 7%.
• The three-year medium-term management plan SHIFT, starting in 2023, aims to gradually
  transition us into a solution brand that grows sustainably while addressing lifestyle and social issues.
• In the Americas, sales rose by 14.6%, mainly because of increased sales in the main North American market, particularly through e-commerce.

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History Of Zojirushi

• The history of Zojirushi began in 1918 with the invention of a glass-lined vacuum bottle. This bottle, made for home use, was special because it used vacuum insulation, which was a big deal back then.
• Since then, Zojirushi has become a top maker of household items. They keep up with the latest technology to create new products that make life easier and more comfortable.
• Even though times have changed and people’s lives have become more varied, Zojirushi’s main goal remains the same: to improve your quality of life.
• Nowadays, people all over still want products that make life better.
• Whether it’s a rice cooker that’s simple to use and makes delicious rice or smart home gadgets that even older folks can handle, Zojirushi’s products are all about making your life better.
• They pay close attention to the little things, too, guided by their slogan, “Inspirations from everyday life.”
• From rice cookers with pressure control that make perfect rice every time to smart dispensing pots that help take care of seniors, Zojirushi offers lots of ways to make life easier.
• Using special technologies originally developed from vacuum bottles, Zojirushi aims to be a company that treats people and the environment well.
• They’re always working on new products that give you confidence and satisfaction.
• Following is the year-wise segregation about the history of Zojirushi:

Business Overview For The Year 2023

Cooking Appliances

• Rice cookers – Rice cookers/Warmers.
• Water boiling- Electric pots, electric kettles.
• Electric Cooking – Electric griddles and Coffee makers.
• Microwave cooking – Oven ranges.

(Source: zojirushi-world.com)

• The above chart shows net sales in 2023 and a breakdown of the net sales in the cooking appliances section.
• As we can see, the net sales value is ¥58,631 million at 0.6% YoY with a breakdown of:

• In Japan, sales of rice cookers/warmers declined compared to the previous year. This was mainly due to struggles with microcomputer-controlled and induction-heating pressure rice cookers.
• Electric pots didn’t fare well either, but electric kettles had strong sales.
• The new EVERINO series of oven ranges helped boost overall sales, though sales of electric cooking appliances dropped due to slow sales of items like electric skillets and toaster ovens.
• Overseas, sales of electric pots were weak in China and Southeast Asia.
• However, sales of rice cookers/warmers were strong in North America and Southeast Asia, resulting in an overall increase in sales compared to the previous year.

Household Appliances and Thermal Products

• Glass vacuum bottles- Glass carafes.
• Stainless steel vacuum bottles, carafes, Thermal lunch boxes, food jars, tumblers, and vacuum bottles are also available.

(Source: zojirushi-world.com)

• The above chart shows net sales in 2023 and the breakdown of net sales in the Household and thermal products section.
• As we can see, the net sales value is ¥17,696 million with a 3.7% YoY with a breakdown of:

• In Japan, sales of stainless-steel soup jars and carafes were good, but weak sales of stainless-steel vacuum bottles kept net sales mostly unchanged from the previous fiscal year.
• Sales overseas were slow in North America, but they increased compared to last year due to the strong performance of stainless-steel products in Taiwan, Southeast Asia, and South Korea.

Household Appliances

• Kitchen Housework – Dish dryers.
• Air conditioning, cooling, and heating – Steam humidifiers, Air cleaners.
• Other household appliances – Bedding dryers.

(Source: zojirushi-world.com)

• The above chart shows net sales in 2023 and the breakdown of net sales in the Household and thermal products section.
• As we can see, the net sales value is ¥17,696 million with a 3.7% YoY with a breakdown of:

• In Japan, sales decreased from the previous year due to the weak performance of steam humidifiers, dish dryers, and other products.
• Overseas steam humidifiers sold well in South Korea.

(Source: zojirushi-world.com)

• Overseas net sales hit a new high, partly due to changes in foreign exchange rates. In Asia, sales grew by 2.6% compared to last year.
• This was driven by strong sales of rice cookers/warmers in Southeast Asia, good performance of stainless-steel products in Southeast Asia and South Korea, and the launch of an oven range in Taiwan despite a decline in sales in China.
• In the Americas, sales rose by 14.6%, mainly because of increased sales in the main North American market, particularly through e-commerce.
• In Asia, Zojirushi has started setting up a sales structure in Southeast Asian countries like Thailand and Vietnam, where growth is expected.
• Zojirushi has also established a branch in South Korea and is improving the introduction of commercial-use products in China.
• Additionally, Zojirushi is planning to actively expand into the European market, including starting sales of rice cookers/warmers.

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Zojirushi Performance Highlights

(Source: zojirushi-world.com)

• In the above chart, we can see Zojirushi’s net sales between 2019 and 2023.

(Source: zojirushi-world.com)

• In the above chart, we can see the operating profit or the operating profit for net sales. On the left axis, we can see the operating profit, and on the right axis, we can see the operating profits to net sales.

Global Zojirushi Statistics

(Source: icecat.co.uk)

Net Sales Of Zojirushi Corporation

(Reference: statista.com)

• In the fiscal year 2023, Zojirushi Corporation generated over 83.5 billion Japanese yen in net sales, representing an increase from about 82.5 billion yen in the previous fiscal year.
• Founded in 1918, the company is headquartered in Osaka and produces household appliances like rice cookers and water boilers.

2023-2025 Medium-Term Management Plan Shift

• As Zojirushi works towards achieving the 2030 management policy “Brand Innovation” the four-year ADAPT period focused on adjusting to environmental changes and diversification while also strengthening our foundation to meet our goals.
• The three-year medium-term management plan SHIFT, starting in 2023, aims to gradually
  transition us into a solution brand that grows sustainably while addressing lifestyle and social issues.
• Additionally, starting in 2026, as the company aims to complete Brand Innovation by 2030, the entire Group will work together towards our 2030 vision.
• 2025 targeted performances –

(Source: zojirushi-world.com)

• In the above chart, we can see the medium-term performance goals for the fiscal year 2025.
• It is estimated that the consolidated net sales will be 90 billion yen, and the consolidated operating profit will be 7.2 billion yen at a 7% ROE rate.
• By 2025, the company aims to achieve consolidated net sales of $90 billion, a consolidated operating profit of $7.2 billion (with an operating profit to net sales ratio of 8%), and a Return on Equity (ROE) of 7%.
• This will be accomplished through developing and expanding businesses and product categories in both the Japanese and overseas markets.

(Source: zojirushi-world.com)

• The above chart shows the sales for cooking appliances such as toaster ovens, electric pots, electric kettles, electric grills, and rice cookers and warmers from 2019 to 2023.
• In Japan, sales of rice cookers/warmers decreased compared to last year due to slow sales of microcomputer-controlled and induction heating pressure cooker models.
• Electric pot sales were also sluggish, but electric kettle sales performed well. The introduction of the EVERINO oven range, a new product category, contributed to increased sales.
• However, sales of electric cooking appliances dropped year on year, reflecting poor performance of products like electric skillets and toaster ovens as the market continued to shrink.
• Overall sales overseas increased compared to last year. Good sales of rice cookers/warmers were recorded in North America and Southeast Asia despite slow sales of electric pots and other products in China and Southeast Asia.

(Source: zojirushi-world.com)

• The above chart shows the sales for household and thermal products such as Stainless steel vacuum bottles, vacuum mugs, soup jars, and glass vacuum bottles from 2019 to 2023.
• In Japan, sales stayed about the same as the previous fiscal year. Sluggish sales of stainless-steel vacuum bottles offset strong sales of stainless-steel soup jars and carafes.
• Overseas sales increased compared to last year.
• This was mainly due to strong sales of stainless steel products in Taiwan, Southeast Asia, and South Korea despite weaker sales in North America.

(Source: zojirushi-world.com)

• The above chart shows the sales for household appliances such as Air cleaners, Steam humidifiers, dish dryers, and bedding dryers from 2019 to 2023.
• In Japan, sales declined from the previous year due to sluggish sales of steam humidifiers and dish dryers.
• Overseas steam humidifiers sold well in South Korea.

(Source: zojirushi-world.com)

• In the above chart, we can observe the net sales for the years between 2019 and 2023 for various products like Food and beverages, Mimamori Hotline Services, and Industrial equipment.

Conclusion

The company was founded in 1918 as the Ichikawa Brothers Trading Company in Osaka. In 1948, it was renamed Kyowa Manufacturing Co., Ltd. Then, in 1961, it changed its name to Zojirushi Corporation and adopted its corporate logo, which includes an elephant (since “Zōjirushi” means “elephant mark”). Some Zojirushi rice cooker models feature a coating of Sumiflon (スミフロン), which is a self-cleaning fluoropolymer-aluminum composite developed by Sumitomo Electric.

Zojirushi is a rapidly growing company that deals with kitchen appliances, household appliances, and many more. We have shed enough light on the Zojirushi Statistics.

Barry Elad

Barry Elad is a tech enthusiast passionate about exploring various technology topics. He collects key statistics and facts to make tech easier to understand. Barry focuses on software and its benefits for everyday life. In his free time, he enjoys creating healthy recipes, practicing yoga, meditating, and walking in nature with his child. Barry's mission is to simplify complex tech information for everyone.

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