GE Appliances Statistics By Revenue, Demographics and Market Size

Introduction

GE Appliances Statistics: GE Appliances, a Haier company, recently unveiled its GE Appliances Report, highlighting the company’s economic impact, environmental and social governance efforts, and innovations in product development. The report emphasizes the company’s commitment to inclusivity and innovation, showcasing how its dedicated employees contribute to the creation of some of the world’s best appliances. GE Appliances has received national recognition for its workplace culture, consistently ranking as one of the best places to work in the United States.

Kevin Nolan, president and CEO of GE Appliances, remarked on the company’s mission, stating, “At GE Appliances, we’re more than an appliances company. We’re industry trailblazers and community change-makers fueled by the passions of a world-class team that always looks for a better way.” The report serves as an invitation for stakeholders to understand the meaningful investments GE Appliances is making in the communities where it operates.

Founded in 1892 through the merger of Thomas Edison’s Edison General Electric Company and Thomson-Houston Electric Company, General Electric has grown into one of the largest corporations globally. As a historic member of the Dow Jones Industrial Average, GE’s performance has faced challenges, including its removal from the index in 2018 due to a declining stock price.

Today, GE employs approximately 174,000 individuals worldwide and reported global revenues exceeding USD 79.6 billion in 2020. The company’s diverse product segments include aircraft engines, home appliances, electric motors, weapons, and wind turbines. In the latest fiscal year, the aviation segment was the leader in sales, generating revenues of around USD 22 billion, showcasing GE’s significant presence in multiple industries.

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• According to Zippia, GE Appliances generated an annual revenue of USD 2.6 billion in 2023.
• The workforce at GE Appliances consists of approximately 6,000 employees.
• The revenue accounted per employee at GE Appliances was USD 433,333.
• GE Appliances plans to exceed its goal of creating over 10,000 jobs in the United States by the end of 2027.
• The company is expected to spend more than USD 1 billion with diverse suppliers by 2030.
• The two main competitors of GE Appliances in 2024 are Johnson Controls and Xylem.
• GE Appliances builds 2,333 units per hour, delivers an appliance every 4.5 seconds, and ships around 28.2 million parts and accessories.
• As of March 2024, geappliances.com recorded 3.3 million total website visits, a decrease of 2.3%, and had a bounce rate of 48.95%.
• The mobile and desktop traffic share of geappliances.com was 67.81% and 32.19%, respectively.
• In the first quarter of 2024, the General Electric Appliances brand secured third position in the United States, holding a market share of 28%.
• In 2022, GE Appliances contributed USD 24.5 billion to the US Gross Domestic Product.
• GE Appliances helped create 89,000 additional jobs in the US from 2016 to 2022.
• Over the last five years, the company has invested USD 2 billion in its US operations, doubling the size of the business and hiring 4,000 new associates.
• GE Appliances spends USD 4.9 billion with 6,300 US suppliers, representing a 293% increase in spending and a 233% increase in the number of suppliers since 2016.
• Between year-end 2020 and year-end 2022, GE Appliances added 14,700 jobs to the US economy as a result of the company’s hiring or operations.
• In 2022, GE Appliances transitioned portable air conditioners to low global warming potential (GWP) refrigerants and ceased production of any air conditioners and dehumidifiers that did not contain low GWP refrigerants.
• GE Appliances spent USD 82 million with diverse suppliers in 2022, aiming for a cumulative spending of USD 1 billion with diverse suppliers by 2030.
• GE employs approximately 174,000 people worldwide.
• The company generated global revenue of over USD 79.6 billion in 2020.

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Know About Appliances From GE!

GE Appliance is a joint venture manufacturing firm founded in 1905 in Schenectady, New York, with its headquarters in Louisville, Kentucky, United States. General Electric owned GE Appliances until 2016, when it was bought from Haier along with KKR. GE Appliances is best known for its kitchen, home, and laundry appliances.

It has a long and rich history that includes the first self-cleaning oven and microwave over-the-range, the launch of a range of connected appliances, and the first collection of appliances compatible with IFTTT.

Products of GE Appliances

• Refrigerator Types: (Classic top-freezer design, a sleek French door refrigerator, or a space-saving side-by-side model); Features: (advanced water filtration systems, customizable storage solutions, and intelligent remote monitoring and control technology).
• Cooking Appliances (These appliances include precision cooking technology with stylish design, from gas and electric ranges to wall ovens and cooktops)
• Dishwasher Features: (Advanced wash systems, bottle jets, customizable racks, and ENERGY STAR certified).
• Laundry Appliances: washers and dryers feature innovative technologies like the UltraFresh Vent System with OdorBlock.
• Smart Home Integration: Appliances are now compatible with voice assistants like Amazon Alexa and Google Assistant, allowing you to control them with simple voice commands.

General GE Appliances Statistics

• The GE Appliances is the largest manufacturing site for producing washing machines, dryers, dishwashers, and bottom-freezer refrigerators in the United States of America.
• In the first half of 2023, Haier’s market share of refrigerators and washing machines increased to 45.1% and 47.1%, respectively, YoY.
• On 6^th June 2016, GE Appliance Company was acquired by Haier (90%) and Kohlberg Kravis Roberts (10%).

(Source: haier.com)

• In-home appliances and consumer electronics, Haier set an identity benchmark by earning the prestigious title of Global No.1 major appliances on 7^th February 2024.
• The company serves more than 1 billion families across 160 countries and regions worldwide.
• GE Appliance’s vision is to become the number one home ecosystem company in the United States by leading with voice, actions, brands, and people.
• Haier can use the brand name GE until 2056.
• As of 2024, the company will be completing 119 years of its establishment.
• The company manufactures appliances under several brands, such as GE, GE Profile, Café, Monogram, Haier, and Hotpoint.

Financial Performance Statistics, 2023

• In 2023, GE Appliance Statistics further states that total orders had reached USD 79.2 billion, with a 25% growth in organic orders and a 25% growth rate in total orders.
• Total revenues (GAAP): USD 68 billion (17%); adjusted revenues: USD 64.6 billion (+17%).
• Profit margin (GAAP): 15% (+1,640 bps); adjusted profit margin: 8.8% (+10 bps).
• Continuing EPS (GAAP): USD 7.98 (+ USD 8.89); adjusted EPS: USD 2.81 (+ USD 2.04).
• Operating activities revenue (GAAP): USD 5.6 billion (+USD 1.5 billion); free cash flow: USD 5.2 billion (+ USD 2.1 billion).

By the 4^th quarter, 2023 Analyses

• GE Appliances’ total orders accounted for USD 21.7 billion, growing 8%, and organic orders increased 7%.
• Total revenues (GAAP) were USD 19.4 billion (+15%), and adjusted revenues were USD 18.5 billion (+13%).
• Profit margin (GAAP): 10.3% (+90 bps); adjusted profit margin: 9.6% (+50 bps).
• Continuing EPS (GAAP): USD 1.44 (+ USD 0.09); adjusted EPS: USD 1.03 (USD 0.37).
• Operating activities revenue (GAAP): USD 3.2 billion (+ USD 0.4 billion); free cash flow: USD 3.0 billion (+ USD 0.4 billion).

GE Appliances Statistics by Demographics

(Reference: zippia.com)

• In 2024, almost 38% of GE Appliances employees will be women, and 62% will be men.
• Based on ethnicity, 58% of GE Appliance employees are white.
• On the other hand, there are 16% Asian employees and 11% Black or African American employees.
• The most spoken language in the company is Spanish, spoken by 29.8 employees; the other two are Mandarin (22.8%) and Chinese (21.1%).
• Based on degrees, 55.9% of employees have a bachelor’s degree, followed by a high school diploma (14.8%) and a master’s (12.4%).
• GE Appliances Statistics by employee age group are 20 to 30 (45%), 30 to 40 (27%), 40 years and above (18%), 18 to 20 (6%), and less than 18 (1%).

By Salary Estimate

(Reference: zippia.com)

• Based on GE Appliances Statistics in the United States, the average salary earned by the GE Appliances segment’s 53.3% of employees earned USD 25 to USD 40 per year on 5^th April 2024.
• Meanwhile, annual earnings of GE Appliances employees share are USD 60K to USD 100K (16.3%), USD 40k to USD 60K (13.9%), USD 100K to USD 200K (9.6%), more than USD 25K (6.8%), and less than USD 200K (0.1%).

By Average Length of Employment at GE Appliances

(Reference: zippia.com)

• In 2024, around 11% of GE Appliances employee’s length of employment is 3 to 4 years.
• In addition, other employees share by length of employment are 11% (11 years or above), 6% (8 to 10 years), 17% (5 to 7 years), 28% (1 to 2 years), and 26% (less than one year).

Financial Analyses of GE Aerospace

• GE Aerospace expects to deliver an adjusted revenue growth of low operating profit of USD 6.0 billion to USD 6.5 billion in 2024.
• Free cash flow: This will account for more than USD 5 billion and an incremental cost of USD 0.6 billion.
• In commercial Engines and Services, GE Aerospace has represented about 70% of revenue share in 2023.
• According to GE Appliances Statistics, the CFM RISE program will allow the reduction of fuel consumption and CO2 emissions by more than 20% by 2050.
• In 2023, approximately 3 billion passengers flew with GE technology.
• Around 3/4^th of commercial flights were powered by GE engines.
• Today, GE Aerospace’s commercial engines are designed to be 40% more fuel efficient.
• GE Aerospace has spent up to USD 2.3 billion in 2023 on research and development.
• Recently, GE engines have been successfully tested with 100% Sustainable Aviation Fuel (SAF).

GE Vernova’s Financial Analyses

• GE Appliances Statistics also noted that GE Vernova is anticipated to make USD 34 to USD 35 billion by 2024, with a free cash flow of USD 0.7 to USD 1.1 billion.
• GE Vernova’s vast installed base helped generate almost 30% of the world’s electricity.
• GE Vernova’s Gas Power One Fields Services made a share of 65% in 2023.
• Meanwhile, GE Vernova has installed 7000 gas turbines and 55K wind turbines.

By Segmental Analyses

(Source: ge.com)

• In the 4^th quarter of 2023, the renewable energy segment’s total orders recorded USD 5.1 billion, which increased by 1% from the previous year.
• The segment generated revenue of USD 4.2 billion, which increased by 23%, along with a segmental margin of 8.2%.

(Source: ge.com)

• In the power segment of GE Vernova, total orders recorded USD 5.7 billion in the 4^th quarter of 2023, an increase of 5% from the previous year.
• Around USD 5.7 billion in revenue was generated by the segment, with an increment of 13.1%

By Geography

(Reference: sec.gov)

• According to GE Appliances Statistics 2023, the United States earned the maximum revenue in GE Vernova, which was USD 12.5 billion.
• Followed by other region revenue accounted are Europe (USD 8.4 billion), Asia (USD 5.3 billion), the Middle East and Africa (USD 3.9 billion), and the Rest of the Americas (USD .2 billion).

GE HealthCare’s Financial Performance

• According to GE Appliances Statistics, revenue generated by the GE HealthCare segment in the 4^th quarter of 2023 was USD 5.2 billion, which increased by 5.2% YoY, and total orders also increased by 3%.
• Net attributable income: USD 403 million, and adjusted EBIT was USD 837 million.
• Moreover, other financial results include a net income margin of 7.7% and an adjusted EBIT margin of 16.1%.
• Earnings per share: USD 0.88, and adjusted EPS: USD 0.12
• Cash flow from operating activities: USD 1.1 billion, and free cash flow: USD 956 million.

GE Appliances Statistics by Top Organic Keyword

• The keyword “GE appliances” generated 5.45% of the highest traffic in the United States.
• The keyword “GE profile refrigerator” accounted for 0.89% of the traffic.
• The keyword “GE Profile One and Done” contributed 0.73% to the total traffic.
• The keyword “GE refrigerator” generated 0.62% of the traffic.
• The keyword “GE Profile Ice Maker” accounted for 0.59% of the traffic.

5 Most Considered Appliances Brand Statistics

(Source: traqline.com)

• In the 1^st quarter of 2024, the General Electric Appliances brand secured 3^rd position in the United States, covering a share of 28%.
• The top two appliance brands are Samsung (32%) and LG (29%).
• Whirlpool and Maytag have captured a share of 28% and 15%, respectively.
• As recommended by GE Appliances Statistics, based on household appliance unit share winners, General Electrical Appliances had a share of 17% in 2023, holding second place after Samsung.
• Based on the brand’s dollar share winner, General Electric Appliances had an 18% share and secured third place in the U.S.

Top Kitchen Appliance Brand Statistics

(Reference: lifestoryresearch.com)

• In the United States of America, a report published by Lifestory Research 2023 stated that the GE Kitchen Appliance brand secured fifth position with the Net Quotient Score (NQS) of 107.5.
• Meanwhile, other Kitchen appliance brands NQS are Bosch (112), KitchenAid (111.9), Whirlpool (110.8), Maytag (110.2), LG (107.2), Samsung (107), Frigidaire (102.4), and Amana (91.5).

Top Laundry Appliance Brand Statistics

(Reference: lifestoryresearch.com)

• In 2024, the GE laundry Appliance brand secured fifth position with a Net Quotient Score (NQS) of 105.3
• However, other laundry appliances NQS are Maytag (112.3), Whirlpool (111.8), LG (106.3), Bosch (105.9), Kenmore (103.9), Samsung (103.2), Frigidaire (98.4), Miele (95.4), Electrolux (93.3), and Amana (92.9).

GE Appliances Statistics by NPS Trends

(Reference: comparably.com)

• The Net Promoter Score (NPS) of GE Appliances in March 2024 was -65.
• The overall NPS was segmented by 13% (promoter), 9% (passives), and 78% (detractors).
• In 2023, GE Appliances’ monthly NPS trends are April (-66), May (-65), June (-64), July (-66), August (-66), September (-64), October (-66), November (-64), and December (-66).
• The monthly NPS trends for 2024 are January (-66) and February (-66).

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Top GE Appliances Products for Home in 2024

• In the United States, GE Appliance first unveiled a new Spanish-language GE Washer. Its 4.5 cubic feet capacity allows for washing more clothes in fewer loads. The washer will be available in the market by April 2024 with an MSRP of USD 799.
• Monogram 6″ Induction Professional Range features precision and temperature control. Using a smart pan, owners can choose the degree of their burner from 100 to 500 degrees. This device’s starting price is USD 8,030.
• GE Appliances recently introduced a New Line of GE and Hotpoint Top-Load water washing machines with a starting price of USD 579.
• GE Profile Smart Indoor Smoker with Active Smoke Filtration (USD 999).
• GE 30” Slide-In Electric Convection Range with No Preheat Air Fry and EasyWash (USD 1,049).
• CAFÉ CustomFit Stainless Steel Interior Smart Dishwasher with Ultra Wash and Dual Convection Ultra Dry (USD 1,799).
• GE Profile 28 Cu. Ft. Quad-Door Refrigerators with Dual-Dispense AutoFill Pitcher and Convertible Zone (USD 4,399).

GE Appliances Website Traffic Statistics by Country

(Source: similarweb.com)

• In March 2024, the United States had captured the highest website traffic on geappliances.com, with a share of 94.82%, which decreased by 1.9% in total website visitors.
• Furthermore, other countries total website traffic shares are Canada = 2.36% (+11.95%), India = 0.43% (-33.91%), Mexico = 0.34% (-53.34%), and Australia = 0.24% (-2.17%)
• Other countries collectively made a visitor share of 1.81% on geappliances.com.

By Devices

(Reference: semrush.com)

• GE Appliances Statistics further states that the mobile and desktop traffic share of geappliances.com was 67.81% and 32.19%, respectively, in March 2024.
• The total user share in GE Appliances was 20.44% in the United States, resulting in 15.39 million, of which desktop and mobile users accounted for 33.32% and 66.68%, respectively.
• Canada has 216.55K website users, with a traffic share of 3.53%.
• Desktop and mobile users accounted for 17.21% and 82.79% of the share, respectively.
• Followed by other countries overall device users and traffic share were United Kingdom (57.76K and 0.94%), India (52.97K and 0.86%), and Vietnam (43.17K and 0.7%), respectively.
• On the other hand, the above countries’ desktop and mobile user shares are the United Kingdom (11.3% and 88.7%), India (16.84% and 83.16%), and Vietnam (1.56% and 98.44%), respectively.

By Demographics

(Reference: similarweb.com)

• As mentioned in GE Appliances statistics, the highest number of website users observed by age group is between 35 and 44 years old, capturing a share of 20.87%.
• Moreover, 20.85% of geappliances.com users were between 55 and 64 years old.
• The other users’ shares, followed by 20.59% and 20.19%, belong to the age groups of 45 to 54 and 25 to 34, respectively.
• Around 11.3% of GE Appliance website users are 65 years old or older.
• Users aged between 18 and 24 years contribute a share of 6.19%.
• On the other hand, in March 2024, male and female users on geappliances.com were 49.45% and 50.55%, respectively.

By Traffic Sources

(Reference: similarweb.com)

• From the point of view of GE Appliances Statistics, organic search accounted for the highest traffic rate to geappliances.com, with a share of 57.57%.
• This was followed by direct search, which captured a traffic share of 28.11%, while referrals generated a share of around 7.34%.
• In addition, other traffic source shares included paid searches (4.41%), social (0.94%), social (0.94%), mail (1.57%), and display (0.05%).

By Social Media Referral Rate

(Reference: similarweb.com)

• YouTube accounted for the highest social media traffic rate, with a share of 51.15%.
• Reddit and Facebook contribute 31.62% and 13.57% of social traffic share, respectively.
• LinkedIn (2.39%) and Pinterest (1.04%) are the top social media traffic sharers for Geappliances.com.
• Furthermore, other social media traffic rates collectively made 0.24% share.

Conclusion

GE Appliances is not a brand for the American people but a trusted companion for daily life usage. The company has built the world’s best appliances not only in the United States but also in the world. GE Appliances is completely focused on innovation, quality, and sustainability to improve users’ lifestyles. On 6^th June 2016, GE Appliance Company was acquired by Haier and now is termed a Haier company.

GE Appliances is completely based on advanced technology that manufactures energy-efficient appliances, which help consumers save money and reduce carbon footprints. This paper on GE Appliances Statistics will help you in making a smart choice for your home in 2024.

Joseph D'Souza

Joseph D'Souza started Coolest Gadgets in 2005 to share his love for tech gadgets. It has since become a popular tech blog, famous for detailed gadget's reviews and companies statistics. Joseph is committed to providing clear, well-researched content, making tech easy to understand for everyone. Coolest Gadgets is a trusted source for tech news, loved by both tech fans and beginners.

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